中国旅游住宿业发展报告2020：新格局下的机遇与转机

　　《中国旅游住宿业发展报告2020》指出，旅游住宿业今年遭遇到有史以来最严峻的考验，新冠疫情引致住宿业发生一系列变化：一是住宿业市场结构剧变；二是导致旅行方式重构；三是需求变化倒逼住宿业供给侧变革；四是产业格局重塑，产业集中度上升；五是住宿行业业绩短期承压；六是住宿业投资受到抑制，呈现负增长。在“双循环”经济格局下，住宿业未来几年将呈现以下趋势：一是本土品牌崛起，国际品牌本土化加速；二是各类新技术在住宿业的应用将会更为广泛，特别是数字技术应用将会加速；三是酒店向生活性服务业领域延伸，实施跨界融合发展；四是酒店集团将注重住宿创新实验室发展，使得决策更高科学更理性；五是住宿业头部效应将会进一步凸显，产业集中度进一步提升。六是酒店集团在规模扩张的同时更加注重高质量发展，塑造具有国际竞争力的品牌。当前我国仍处于重要战略机遇期，住宿业将面临中美“脱钩”和新冠疫情的双重风险叠加影响，在即将开启的“十四五”经济时期，旅游住宿业发展要做好以下几个方面：一是聚力国内消费主战场，战略布局国际住宿市场。二是讲好中国故事，塑造世界一流品牌。三是继续推进住宿业数字化转型，同时推动数字产业化。四是发挥好资本市场价值，助力住宿业高质量发展。五是要重视企业家的价值，弘扬企业家精神，培育大型旅游住宿企业集团。六是修订规则和标准，推进住宿业的标准化、品牌化建设。

　　中国旅游研究院（文化和旅游部数据中心）成立于2008年，由中华人民共和国国家旅游局党组研究决定成立，为中华人民共和国文化和旅游部直属的专业研究机构。 中国旅游研究院重点开展旅游业发展基础理论、政策和重点、热点问题的研究，参与旅游业发展规划的研究、编制和论证，为地方报审的旅游业发展规划审查提供相关技术支持，承担旅游统计数据的收集整理与分析预测，旅游统计科学的研究及国际旅游统计的交流与合作，开展旅游领域高层次人才培养和国际国内学术交流工作。

第一章　新格局下的住宿业概况 ·················································· 1
一、行业发展环境 ···································································· 3
二、疫情总体影响分析 ······························································ 5
三、疫情引致住宿业系列变化 ······················································ 8
第二章　新型冠状病毒肺炎疫情下的危机应对 ·································15
一、企业应对策略 ··································································· 17
二、行政管理部门应对措施 ························································ 23
三、积极履行社会责任 ····························································· 26
第三章　住宿业消费需求变化 ····················································29
一、旅行行为变化 ··································································· 31
二、需求特征变化 ··································································· 34
三、消费群体动态 ··································································· 36
第四章　住宿业供给侧发展态势 ·················································43
一、住宿业供应链管理成趋势 ····················································· 45
二、平台型企业与住宿业发展 ····················································· 48
三、住宿企业数字化转型 ·························································· 52
四、住宿业资产证券化 ····························································· 56
五、地产商纷纷成立酒店集团 ····················································· 57
六、跨界合作深化 ··································································· 59
七、启动国际化布局 ································································ 60
八、安全是住宿业的底线 ·························································· 61
第五章　主要住宿业态发展动态 ·················································63
一、经济型酒店仍是压舱石 ························································ 65
二、中端酒店品牌加快布局 ························································ 67
三、高端酒店仍有较大发展空间 ·················································· 69
四、度假酒店方兴未艾 ····························································· 71
五、主题酒店是融合发展的典范 ·················································· 73
六、精品民宿快速复苏 ····························································· 75
七、特色酒店崭露头角 ····························································· 78
第六章　新格局下住宿业未来走向 ··············································81
一、对安全、健康和绿色更为关注 ··············································· 83
二、本土品牌崛起，国际品牌本土化加速 ······································· 84
三、数字化进程提速，赋能效果更显著 ·········································· 86
四、向生活性服务业领域延伸，实施跨界融合发展 ···························· 89
五、集团注重住宿创新实验室的发展，决策更理性更科学 ···················· 90
六、头部效应进一步凸显，产业集中度进一步提升 ···························· 91
七、强化公司治理，增强抗风险能力 ············································· 91
八、从模仿为主向自主创新为主转变 ············································· 92
第七章　未来发展建议 ····························································93
一、酒店企业要具备战略思维和底线思维 ······································· 95
二、聚力国内消费大循环，战略布局国际大循环 ······························· 96
三、练好内功，以不变应万变 ····················································· 97
四、讲好中国故事，塑造世界级品牌 ············································· 98
五、推进产业数字化转型，推动数字产业化 ···································· 99
六、发挥好资本市场价值，助力行业高质量发展 ······························100
七、国有酒店集团实施混合所有制改革，激发企业活力 ······················100
八、要重视企业家的价值，弘扬企业家精神 ···································101
九、修订规则和标准，推进品牌化建设