书籍详情
SEO的艺术 第3版（影印版）
作者：Eric Enge,Stephan Spencer,Jessie C.Stricchiola
出版社：东南大学出版社
出版时间：2017-01-01
ISBN：9787564168698
定价：¥138.00
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内容简介
三位搜索引擎优化专家分享了一张全面的路线图，帮助你规划和实施SEO策略。《SEO的艺术（第3版 影印版）》包括SEO工具、使用技巧和排序方法等内容更新，它们已经让整个SEO领域焕然一新。入门读者可以由此获得完整的SEO知识培训，同时其他富有经验的实践者也可以从中获得更丰富的参考资料以支持进一步深入工作。
作者简介
暂缺《SEO的艺术 第3版（影印版）》作者简介
目录
Foreword
Preface
1 Search： Reflection Consciousness and Connecting Commerce
The Mission of Search Engines
The Market Share of Search Engines
The Human Goals of Searching
Who Searches and What Do They Search For?
Determining Searcher Intent： A Challenge for Search Marketers and Search Engines
Navigational Queries
Informational Queries
Transactional Queries
Adaptive Search
Searcher Intent
How People Search
How Search Engines Drive Ecommerce
The Mobile Shift
The History of Eye Tracking： How Users Scan Results Pages
Click Tracking： How Users Click on Results （Organic Versus Paid）
Distribution of Search Results and Traffic
Conclusion
2 Search Engine Basics
Understanding Search Engine Results
Understanding the Jayout of Search Results Pages
Understanding How Vertical Results Fit into the SERPs
Google's Knowledge Graph
Algorithm-Based Ranking Systems： Crawling， Indexing， and Ranking
Crawling and Indexing
Retrieval and Ranking
Evaluating Content on a Web Page
Understanding What Content Search Engines Can\
Preface
1 Search： Reflection Consciousness and Connecting Commerce
The Mission of Search Engines
The Market Share of Search Engines
The Human Goals of Searching
Who Searches and What Do They Search For?
Determining Searcher Intent： A Challenge for Search Marketers and Search Engines
Navigational Queries
Informational Queries
Transactional Queries
Adaptive Search
Searcher Intent
How People Search
How Search Engines Drive Ecommerce
The Mobile Shift
The History of Eye Tracking： How Users Scan Results Pages
Click Tracking： How Users Click on Results （Organic Versus Paid）
Distribution of Search Results and Traffic
Conclusion
2 Search Engine Basics
Understanding Search Engine Results
Understanding the Jayout of Search Results Pages
Understanding How Vertical Results Fit into the SERPs
Google's Knowledge Graph
Algorithm-Based Ranking Systems： Crawling， Indexing， and Ranking
Crawling and Indexing
Retrieval and Ranking
Evaluating Content on a Web Page
Understanding What Content Search Engines Can\
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