互联网时代的企业创新

　　互联网正在全面、深入地影响着企业的战略、商业模式、组织结构和运营管理。在互联网时代，中国企业必须不断地进行创新，才能生存和成长。　本书由著名学者和企业家撰文，阐述了互联网时代的企业创新实践与展望。全书分为5章：互联网思维；战略创新；商业模式创新；组织创新；管理创新。　阅读本书有助于企业家和管理者开拓视野，引领组织创新与变革，提升企业竞争力。

　　加里？？哈默、马浩、周鸿祎等撰文，《清华管理评论》编

第一章
互联网思维
互联网思维从哪里来？具有哪些特征？与传统思维存在哪些差异？它将如何影响
企业（尤其是传统企业）的发展？企业需要什么样的互联网思维，采取什么样的行动，
方能适应环境并提升能力成长？
以互联网思维重塑企业 ································································3
互联网思维的潜在盲区 ·······························································16
互联网思维：你说到做到了吗？ ···················································27
传统企业的互联网思维——参与式管理 ···········································38
第二章
战略创新
战略创新首先是战略形成方式的创新，这需要“主动试错”。为适应互联网时代
产业组织的变革，企业需要“突破性战略思维”。传统企业拥抱互联网，可视为“重生”。
重要的是，合作网络将成为持续竞争优势的根源。
主动试错：“互联网+”时代企业创新的法则 ···································47
突破性战略思维：适应产业组织的变革 ···········································56


重生战略：互联网时代的转型之道 ·················································67
合作战略：构筑持续竞争优势 ······················································81
第三章
商业模式创新
商业模式是企业及其利益相关者之间的交易与合作结构。互联网时代，企业自身、
利益相关者，以及它们之间的结构都将发生变化。认清这些变化及其带来的新规则，
在新规则中寻找新的竞争优势，是商业模式创新的基本思路。
原生性：商业模式的持续竞争 ······················································95
体验与免费带来颠覆 ································································ 104
4C：后互联网时代的商业新规则 ················································· 113
新竞争优势：移动互联时代的商业模式设计 ··································· 127
第四章
组织创新
组织跟随战略和商业模式。战略和商业模式创新需要组织创新的支持，才能取得
预期成果。科层制企业的变革，自组织与平台组织的形成，都是组织创新的内容。其
最高目标是获取和保持平台组织的领导权。
科层制企业的组织革命 ····························································· 143
自组织与平台组织的崛起 ·························································· 150
平台组织：迎接全员创新的时代 ················································· 159
如何赢得平台领导权 ································································ 172

第五章
管理创新
互联网时代的企业中，人人都应是管理者。这也许是人类管理史上最大的创新，
由此导致“自我管理”成为管理的中心。智能手机、社交网络和微信等新技术及应用，
已成为“自我管理”的主要手段和方式。
互联网时代的管理重构 ····························································· 187
“共享管理”：管理新范式、新行动 ············································ 202
享利避害：智能手机和社交网络 ················································· 209
由道及术：微信时代的时间管理 ················································· 217
资料来源 ··············································································227