大学商务英语综合教程3：学生用书（第二版）

　　本教程选材涵盖当今国际经济贸易和商务的重要领域，时效性强、典型性高、语言地道。教程板块设计突出国际商务知识的传授与英语技能提高的有机结合，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导入活动”“阅读活动”“商务实践”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。其中的“商务实践”板块围绕单元主题，参照各种真实的商务交际情景，为学生设计了灵活多样的商务英语口头与书面交际的任务，是本教程的一大特色。本教程配套精美教学课件，为教师课堂教学提供帮助。课件下载路径：ftp：//ftp.tup.tsinghua.edu.cn。

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Lead-in............................................................................................................2
Reading: The Four Stages of the Modern Career
Revisited.......................................................................................................4
Business Practice...................................................................................15
Relevant Extension..............................................................................19
Unit 1 Careers .......................................1
Lead-in.........................................................................................................28
Reading: Optimism Knows No Slowdown............................29
Business Practice...................................................................................39
Relevant Extension..............................................................................42
Unit 2 Entrepre neurship .....................27
Lead-in.........................................................................................................52
Reading: Planning Success.............................................................52
Business Practice...................................................................................65
Relevant Extension..............................................................................67
Unit 3 Business Planning ...................51
Lead-in.........................................................................................................78
Reading: Beware the Product Death Cycle...........................79
Business Practice...................................................................................92
Relevant Extension..............................................................................94
Unit 4 Product Quality .......................77
Lead-in......................................................................................................128
Reading: The Cult of Three Cultures......................................130
Business Practice................................................................................143
Relevant Extension...........................................................................146
Lead-in......................................................................................................156
Reading: It’s Payback Time..........................................................157
Business Practice................................................................................169
Relevant Extension...........................................................................172
Unit
Unit
Corporate Culture ..................127
Employee Motivation ............155
Lead-in......................................................................................................182
Reading: Shaping Strategy in a World of Constant
Disruption..............................................................................................183
Business Practice................................................................................196
Relevant Extension...........................................................................198
Unit 8 Management ..........................181
Lead-in......................................................................................................104
Reading: Winning the PR Wars..................................................105
Business Practice................................................................................116
Relevant Extension...........................................................................119
Unit 5 Public Relations .....................103
UNIT ????
VII
Lead-in......................................................................................................208
Reading: Why eBay Is Buying Skype......................................209
Business Practice................................................................................221
Relevant Extension...........................................................................224
Lead-in......................................................................................................232
Reading: Driven to Collaboration............................................233
Business Practice................................................................................245
Relevant Extension...........................................................................249
Unit
Unit
Mergers & Acquisitions .........207
Investment ............................231
附录1 Glossary ................................................... 256
附录2 Phrases & Expressions............................. 266
附录3 Writing File .............................................. 273