国家标准指导下的商务英语专业建设

　　《国家标准指导下的商务英语专业建设》为第十一届全国国际商务英语研讨会的优秀论文汇编，包括商务英语学科理论建设与跨文化研究、商务英语专业人才培养研究、商务英语专业课程体系研究、商务英语师资队伍建设研究、商务英语专业教材/测试与评价/翻译研究等五大板块。这些论文围绕《高等学校商务英语专业本科教学质量国家标准》，为商务英语专业建设与发展的各个方面提供建议与指导，体现了我国商务英语教育发展的新方向、反映了学科发展的前沿动态，为商务英语专业的进一步发展提供了有益的参考，也为商务英语教师、学生及研究人员的研究思路提供了参考。

　　刘白玉，教授，山东工商学院大外部主任，全国商务英语研究会副理事长，山东省商务英语专业委员会会长。主要研究领域为商务英语翻译，曾发表论文多篇，并出版《商务英语》等教材。包芳，山东工商学院外国语学院教师，主要讲授商务英语。

商务英语学科理论建设与跨文化研究商务英语教育：国家需求和学校使命······································································叶兴国 2商务英语研究的主题、本体与目标··········································································吕世生 12我国商务英语教育政策与规划的百年流变······························································莫再树 22跨文化交际研究：从本质主义到批判现实主义······················································冯海颖 34概念整合理论框架下隐喻意义建构的认知机制解析··············································王瑞昀45商务英语专业主体与学科研究对象··········································································张武保 52《商务英语研究》评价································································································李安兴61应用体裁分析与国际商务英语教学··········································································张晓慧 68利用影视实践教学促进商务英语学科建设··································严 俊 廖国强 张礼贵 80跨文化交际视角下的商务英语课程设置探讨············································黄志华 董慧 86商务英语专业学生的能力模型构建：基于可雇佣性视角的一个分析框架··································································时秀梅 97商务英语专业人才培养研究知识建构模式在商务英语专业教学中的实证研究················································雷春林 106基于商务文本体裁公司简介的汉英翻译手段和运用············································周庆华 115商务英语教学中多模态话语模态的协同及教学模式研究······················张 杰 李科 121商务英语复合式人才培养机制研究···························································顾维忱 张军英 128文化智力：中国大学生跨文化能力研究的新视角··································马 鑫 苏 敏 135商务英语专业课程体系研究商务英语课程设置中刚柔相济的平衡与发展策略················································曹德春 144中外上市公司年报中《主席报告书》的体裁分析················································申甜 151基于需求分析的专业实习对优化商务英语课程设置的实证研究························································································吴斯丹 163商务英语本科专业学生感知课程需求的调查分析················································俞建耀 179商务英语专业本科毕业论文改革探索················