高级商务英语阅读2

　　《高级商务英语阅读2》共14个单元，每单元由3篇长度不等的阅读材料及相应的练习组成。同时辅以单元测试，帮助学生检测学习效果。《高级商务英语阅读2》选材权威，语言地道，绝大部分课文选自国内外权威刊物，包括《财富》《经济学家》《商务周刊》《纽约时报》等；《高级商务英语阅读2》涵盖14大商务领域热门话题，包括贸易、营销、管理物流、电子商务、知识产权等，既体现时代特征，又满足学生学习商务知识的需要；《高级商务英语阅读2》在练习设计方面不仅注重培养学生的阅读能力，同时注重融入思辨型问题，引发学生积极思考，培养学生的思辨能力。

　　叶兴国，上海对外经贸大学教授，中国国际贸易学会国际商务英语研究会名誉理事长、上海市外文学会会长、上海市科技翻译学会副理事长、教育部英语教指委商务英语专业教学协作组顾问、复旦大学MTI教育中心顾问、上海交通大学外国语学院特别顾问。1982年起从事英语教学和研究工作，1996年起参与商务英语本科专业建设、商务英语教材建设和全国性商务英语研讨平台建设。

Unit 1 Global Trade
Text A Global Trade: The Road to Ruin
Text B After Six Years, the Global Trade Talks Are Just That: Talk
Supplementary Reading No End of Free Trade
Test Yourself
Unit 2 Tourism Today
Text A The Tour of Duty
Text B Eco-Friendly Resorts: Into the Woods
Supplementary Reading Much Greater Paris
Test Yourself
Unit 3 Digital Marketing
Text A When Digital Marketing Campaigns Actually Work
Text B Digital Marketing—What Does It Really Mean? Insights from Nine Brand Digital Marketers
Supplementary Reading Adidas: Another Winner at the World Cup?
Test Yourself
Unit 4 TV Ads and Web Ads
Text A Corny Ads, Nice Revenue
Text B What Works in Online Video Advertising?
Supplementary Reading This Is Your Brain on Advertising
Test Yourself
Unit 5 International Transportation
Text A International Air Transportation
Text B Shipping
Supplementary Reading A Section from Logistics and Fulfillment for E-Business
Test Yourself
Unit 6 Telecommunications
Text A Last Call: Can Nokia Compete with Apple and Android?
Text B How Fast Will Your Internet Be in 2020?
Supplementary Reading How Cloud Computing Will Change Business
Test Yourself
Unit 7 Intellectual Property Protection
Text A Intellectual Property Law and Employees
Text B Smartphones Are the Latest Patent Battleground
Supplementary Reading Copycats vs. Copyrights
Test Yourself
Unit 8 Real Estate
Text A Ten Tips for Getting a Fair Price on Your Home
Text B Should I Buy a House for My Child at College?
Supplementary Reading Property Co-Ownership
Test Yourself
Unit 9 Multinational Companies
Text A Motivations to Go Abroad
Text B Culture and International Business
Supplementary Reading The Benefits of Multinational Companies
Test Yourself
Unit 10 Banking
Text A About Banking
Text B The Five Money Mistakes You Don’t Know You’re Making
Supplementary Reading Defend Your Data: Five<