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本书立足于金融业务实际，系统地阐述了银行电子化、电子货币、电子支付系统、网上支付、电子银行、金融信息增值服务系统等。

《电子商务基础教程》是高等职业教育技能型紧缺人才培养培训系列教材，根据教育部《高等职业教育计算机应用和软件专业领域技能型紧缺人才培养培训指导方案》编写而成。《电子商务基础教程》针对计算机应用和软件专业学生对电子商务基础知识的了解和掌握，以电子商务活动、运营中所涉及的技术为主线，介绍电子商务的技术和手段。全书共8章，主要内容包括电子商务活动的基本平台、电子商务网站的构建及实现技术、电子商务网站建设、典型网站建设与管理、建立FTP站点、电子商务安全与管理、电子商务网站的运作效能分析和制造业的电子商务案例分析等。《电子商务基础教程》适用于高等职业学校、高等专科学校、成人高校，本科院校举办的二级职业技术学院，也可供示范性软件职业技术学院、继续教育学院、民办高校、技能型紧缺人才培养使用，还可供电子商务从业人员等参考使用。

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本书全方位探讨了网络经济的含义、特点、功能、前景，建设性地提出了政府和企业在网络经济中的应对措施。

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电子商务概论是电子商务专业的专业基础课，也可作为大学本科其他专业的选修课。《电子商务概论》从经济、金融和技术的角度去构筑电子商务的系统和理论框架，有一定参考价值。第l章为电子商务概述，第2章为电子商务的经济分析、原理与效益分析，第3章为电子商务网络技术基础，第4章为电子商务安全技术，第5章为电子商务支付系统，第6章为网络营销，第7章为电子商务物流与供应链，第8章为客户关系管理，第9章为电子商务建设和发展问题，书末还将电子商务实验和电子签名法以附录形式列出。为了巩固课程教学中的知识，作为尝试用附录的形式列出了部分上机实验的内容，供学生参考和选用，这也是《电子商务概论》不同于其他教材的特点之一。《电子商务概论》内容详实，结构合理，深入浅出。可作为大学本科电子商务专业和其他相关专业的教材和参考书。

Electronic marketing isn't just for big business; the Internet is a great way for small businesses to get the word out about what they sell and what they do.Unfortunately，most small businesses fail to take full advantage of the powerful and affordable Internet marketing techniques available to them.Thankfully，The Ultimate Guide to Electronic Marketing for Small Business provides the real-world tools and tactics small business owners need to sell their products locally and around the world.Full of easy-to-implement，practical ideas on reaching new customers and increasing sales，this handy guide is perfect for new entrepreneurs，small business owners，or anyone with a great business idea.Best of all，these tactics and techniques don't require a lot of technical skill，special knowledge，or a large investment of money.In fact，most of what you'll learn you can do on your own-without hir-ing an expert.With expert advice and a wealth of useful resources，The Ultimate Guide to Electronic Marketing for Small Business will show you how to：Build a money-making Web site with little investment of money or timeUse the Internet to sell more of your products and servicesEmploy affiliate marketing to bring in even more incomeEarn passive income through joint venturing with other Web sitesEvaluate your online marketing efforts for maximum effectivenessBuild a shopping cart system that automatically sells more to each of your customersUse pay-per-click search engines to guarantee top search rankings and drive business to your siteBuild a valuable database of potentialcustomers and prospects who will buy more and more from you over time.Create viral marketing campaigns to get the word out at virtually no cost to your businessAnd much moreEven if you own a traditional brick-and-mortar store，the Internet is an effective and powerful way to bring in new customers and increase sales.With the commonsense online selling strategies you'll find here，success is only a click away.作者简介：TOM ANTION is a business consultant and public speaker who helps small businesses thrive online.He is the publisher of Great Speaking，an online magazine on public speaking with 92，000 subscribers in more than eighty countries，and also operates the Great Internet Marketing Retreat Center in Virginia Beach，Virginia.

今天，企业正面临来自方方面面的新挑战，而电子商务的发展壮大无疑给企业提供了更加快捷方便的交流平台，使他们更容易在激烈的市场竞争中迅速制胜。在这本书中，你将会学习到，如何在新市场成熟的时候，将你的业务向互联网拓展，并适时地制定在线贸易策略。

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