新商务英语阅读教程2

　　“新商务英语教程”系列教材采用话题、语言技能和任务紧密结合的编写原则，全书以话题为核心，语言技能为主线，精心设计的任务型活动贯穿每个教学单元。本教材为《新商务英语阅读教程2》，由庞明主编。全书共8个单元，每单元由Learning Objectives，Lead-in，Embracing English，Extending Your English和Self-evaluation 5个模块构成，在扩大阅读量的同时对英语阅读基本技能进行训练。本教材可供高职高专院校商务英语专业和应用英语专业外贸和涉外文秘方向的学生在一年级下学期使用。

暂缺《新商务英语阅读教程2》作者简介

Unit 1 Human Resources
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A HRIs Important to an Organization
Text B PeoplePowerYourBusiness
Section C Extending Your English
I.Approaching the reading skill：Skimming to get gist／implied information（略读获取主要／隐含信息）1
II.Applying the reading skill：Human Resources Life Cycle
Section D Self-evaluation
Unit 2 Public Relations
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A The Essence of the Public Relations
Text B FormingYourPR Success
Section C ExtendingYour English
I.Approaching the reading skill：Skimming to get gist／implied information（略读获取主要／隐含信息）2
II.Applying the reading skill：What Does a Public Relations Agency Do?
Section D Self-evaluation
Unit 3 Finance
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A AGuide to Finance for Business
Text B TheRoles andImpactofFinance onBusiness
Section C Extending Your English
I.Approaching the reading skill：Topic sentences（主题句）1
II.Applying the reading skill：Finance with Other Business Functions
Section D Self-evaluation
Unit 4 Marketing
Learning Objectives
Section A]Lcadin
Section B Embracing English
Text A The Importance ofMarketing for Successful Business
Text B Is Traditional Marketing Still Alive?
Section C Extending Your English
I.Approaching the reading skill：Topic sentences（主题句）2
II.Applyingthe reading skill：Customers in Marketing
Section D Self-evaluation
Unit 5 Research&Development
Learning Objectives
Section A Leadin
Section B Embracing English
Text A Role ofResearch and Development in Business
Text B Weighing the Benefits of R&D in Business
Section C Extending Your English
I.Approaching the reading skill：Understanding the conceptual meaning（理解概念意义）1
II.Applying the reading skill：Research and Development：the good and bad side
Section D Self-evaluation
Unit 6 Production
Learning Objectives
Section A Lcad-in
Section B Embracing English
Text A What Happens in the Operations Department of a Company?
Text B Production--ManagingQuality
Section C Extending Your English
I.Approaching the reading skill：Understanding the conceptual meaning（理解概念意义）2
II.Applying the reading skill：Encourage Manufacturing Efficiency
Section D Self-evaluation
Unit 7 Advertisement
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A What IsAdvertising as an Organizational Function?
Text B How Does Advertising Influence People?
Section C Extending Your English
I.Approaching the reading skill：Understanding relations within／between the sentences（理解句内／句际关系）1
II.Applying the reading skill：NonprintAdvertising
Section D Self-evaluation
Unit 8 Sales
Learning Objectives
Section A Leadin
Section B Embracing English
Text A Basics ofthe Sales Process
Text B Shift Your Sales Focus for Increased Sales
Section C Extending Your English
I.Approachingthe reading skill：Understanding relationswithin／betweenthe sentences（理解句内／句际的关系）2
II.Applying the reading skill：After Sales Service Business
Section D Self-evaluation
New Words and Expressions