书籍详情
商务英语（下）
作者：郑强，杨帆，谭阳波
出版社：浙江大学出版社
出版时间：2013-11-01
ISBN：9787308123976
定价：¥28.50
购买这本书可以去
内容简介
《商务英语（下册）》以一名本科毕业生，Jenney Chen，为主人公，把内容设计为该名学生自毕业后求职、了解公司、开始工作、处理关系、直至事业发展的全部阶段所可能涉及的英语内容为框架。从求职的撰写开始，使用者将对公司内部架构及理念、营销管理、人力资源管理、财务管理、贸易实务、会展及旅游管理等模块涉及的英语都能有一个全面的了解，使使用者对于各个模块的英语应用得以学习及借鉴。《商务英语（下册）》适用于高等院校应用型本科市场营销、电子商务、人力资源、工业工程、财务管理等专业的教学用书及英语、国际贸易等专业的教辅用书。《商务英语（下册）》也可供其他大专院校相近专业使用，并可作为从事外事、外贸工作人员的参考书。
作者简介
暂缺《商务英语（下）》作者简介
目录
Chapter 9 Human Resource Management
9.1 Understanding Human Resource Management
9.2 Human Resource Planning
9.3 Recruiting Employees
9.4 Selecting Employees
9.5 Training and Developing Employees
9.6 Career Development
9.7 Compensation
Chapter 10 Conflicts
10.1 Public Relations
10.2 Conflicts Management
10.3 Crisis Management
10.4 Conclusion
Chapter 11 International Trade I
11.1 WTO
11.2 International Trade Terms
11.3 Import and Export Procedures
11.4 Conclusion
Chapter 12 International Trade II
12.1 A Brief Introduction to Documents for International Trade
12.2 Basic Documents Used in International Trade
12.3 An Important Method of Payment-Letter of Credit
Chapter 13 International Business Negotiation
13.1 Understanding Negotiation
13.2 Focuses on Business Negotiation
13.3 Strategies of Performing Business Negotiation
Chapter 14 Exhibition
14.1 An Introduction of Generalized Exhibitions
14.2 Preparation Timeline for Exhibitors
14.3 Book a Stand （Booth）
14.4 Complementary Reading： Participating Fairs and Exhibitions
14.5 Preparations for Fairs and Exhibitions
14.6 Exhibition Negotiation
14.7 Post Exhibition Research and Analysis
Chapter 15 Tourism
15.1 What Is Tourism
15.2 Business Tourism
15.3 How to Carry Out a Business Travel to a Foreign Country
15.4 How to Make a Business Travel Plan
Chapter 16 Etiquette
16.1 Correct Posture Etiquette
16.2 Dressing and Grooming
16.3 Meeting and Greeting
16.4 Visiting and Receiving
16.5 Table Manners
16.6 Phone Call Etiquette
16.7 Interview Etiquette
References
9.1 Understanding Human Resource Management
9.2 Human Resource Planning
9.3 Recruiting Employees
9.4 Selecting Employees
9.5 Training and Developing Employees
9.6 Career Development
9.7 Compensation
Chapter 10 Conflicts
10.1 Public Relations
10.2 Conflicts Management
10.3 Crisis Management
10.4 Conclusion
Chapter 11 International Trade I
11.1 WTO
11.2 International Trade Terms
11.3 Import and Export Procedures
11.4 Conclusion
Chapter 12 International Trade II
12.1 A Brief Introduction to Documents for International Trade
12.2 Basic Documents Used in International Trade
12.3 An Important Method of Payment-Letter of Credit
Chapter 13 International Business Negotiation
13.1 Understanding Negotiation
13.2 Focuses on Business Negotiation
13.3 Strategies of Performing Business Negotiation
Chapter 14 Exhibition
14.1 An Introduction of Generalized Exhibitions
14.2 Preparation Timeline for Exhibitors
14.3 Book a Stand （Booth）
14.4 Complementary Reading： Participating Fairs and Exhibitions
14.5 Preparations for Fairs and Exhibitions
14.6 Exhibition Negotiation
14.7 Post Exhibition Research and Analysis
Chapter 15 Tourism
15.1 What Is Tourism
15.2 Business Tourism
15.3 How to Carry Out a Business Travel to a Foreign Country
15.4 How to Make a Business Travel Plan
Chapter 16 Etiquette
16.1 Correct Posture Etiquette
16.2 Dressing and Grooming
16.3 Meeting and Greeting
16.4 Visiting and Receiving
16.5 Table Manners
16.6 Phone Call Etiquette
16.7 Interview Etiquette
References
猜您喜欢
