市场营销
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商品入门Amine Bouchentouf 著Since 2002, commodities have outperformed every other asset class including stocks, mutual funds and real estate. If you’re itching to get in on the fun and profit, Commodities For Dummies is the resource you need to find out how to break into the commodities market and understand how to trade and prosper. You’ll discover: ·How commodities stack up against other investment vehicles ·How to identify, manage, and overcome risk ·The pros and cons of futures, equities, ETFs and mutual funds ·Specific techniques for analyzing and trading in commodities ·Powerful profits in energy—crude oil, natural gas, coal, nuclear, and alternatives ·What you need to know about trading in metals—precious and not-so-precious ·How to grow your portfolio with farm products ·Featuring time-tested rules for investment success, this comprehensive, user-friendly guide helps you minimize risk, maximize profit, and find the shortest route to Easy Street.
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XX LIVING生活Lizzie Gilbert Frege 著LOFT - four letters, one syllable. And a very specific phi-losophy of living. Lofts are a challenge to contemporary architecture and extravagant interior design. The basic principle is: use space unconventionally! Empty warehouses, depots, factories, or former churches - these are the playgrounds for creative people who are looking for the right atmosphere to Suit their ideas.Be it lovingly decorated or simple and cool, the history of each building is integrated in its new form: steal beams, loading bays, skylights, and huge windows add to the charm of a loft, especially when combined with warm colors and country style furniture, unusual objects or antiques.London, Antwerp, Paris, Amsterdam, or Berlin - every- where, air and light dominate these exceptional lofts. XXLiving offers a glimpse into history and progress of a way of living in which time and space seem meaningless.
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广告-公关新思维陈家华,陈霓 著近年来,全球化与信息科技革命不断推进,传统广播媒介结合计算机网络的高速发展,为广告与公关公司带来新的挑战。无论是公营或私营机构,都必须各出奇谋,寻找新的思维,设计具创意的广告宣传与策划公关活动。香港的广告和公关行业经过数十年的发展,人才辈出,在国际上有优良声誉,他们累积了不少实质经验,非常值得我们借鉴。本书访问了14位曾任职及现职广告公关公司的专业人员,是首本主要透过对谈形式,介绍广告发展的*概念,以及创作策略和进程的专书。受访人士均在香港及内地广告公关业内的不同范畴有出类拔萃的表现,他们在广告策划、创作、媒介分析、调查研究、公关写作、媒介关系、危机处理等方面,都是独当一面的领导人才,对行业有精辟独到的看法。企业竞争日趋激烈,不论从事各行各业,均有机会接触无孔不入的广告营销行为、与传媒打交道,甚至处理企业危机。阅毕本书,你会从作者与资深业界人士的对谈中一窥个中窍门,了解广告公关行业的发展状况及未来新趋势。
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装潢与广告设计考试韦自力 著以优异的成绩顺利地通过高考,是每一个考生为之不懈奋斗的目标,而高考则为各美术院校提供选拔和挖掘可塑性较强的优秀青年学生的机会。近年来,我国各美术类高校在入学考试的方式和内容上作了一定的调整,除部分院校仍沿用原来专业性很强的考题外,大多数院校的考试题目都侧重于考核考生的设计潜质,目的是给考生一个更泛的、自由发挥创造性思维和设计才能的空间。在试卷的引判标准上提倡三个方面的内容:一、作品符合题意,切题准确。二、思维灵活、创意独特的原创倾向。三、色彩和谐、制作精美的画面表达能力。符合以上三个方面要求的作品在评分上始终占优势地位。过去死记硬背的应考方式肯定无法适应新形势下的考试要求,因此,考生在考前训练时,应把主要精力放在基础的训练上,做好以下几个方面的准备:多看,广泛阅读设计资料书籍,增加专业知识的深度和广度;多练,加强对二维创意图形、文字图形及三维空间分割构成的练习;多想,通过观察摩一定量的作品,思索和寻找创意中的可变因素作为借鉴的素材。经过一定量的训练,完全可以在短期内达到触类旁通、运用自如的地步。
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怎样把销售额提高一倍(英)金(King.B.)《怎样把销售额提高一倍:把任何东西卖给任何人的超级大师课》提出了“销售不是把你做的东西强加给别人,而是你为了别人的需要而做事”的观点,而《怎样把销售额提高一倍:把任何东西卖给任何人的超级大师课》提出的研修课程会把你训练成为最好的销售者。
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成功销售生涯Azar. Brian 著Becoming truly successful in sales involves a journey. Along the way, sales professionals must confront challenges involving attitudes, perceptions, and mental barriers as they learn how to work with clients and manage their own careers. Your Successful Sales Career is a one-of-a-kind manual for rookies and seasoned sales pros alike. This powerful career-enhancer offers exercises, scenarios, and techniques that will help salespeople rise to the top of their profession. Readers will learn: * 25 strategies for sales success * Why it's important to concentrate more on "why people buy," than "how to sell" * How to take the pressure off during a sales call, and why you should never begin a sales call with a presentation * And how to use the author's foolproof method for establishing trust and communicating with prospects Along the way, readers will uncover information about themselves that will help them fine-tune the techniques and incorporate them into their current sales practices. In the end, the reader will have everything necessary to become a master of the art of salesmanship.
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推销技巧王红 主编,陈新武,曾春中,雷雪 副主编推销技巧是一门顺应我国经济发展的需要应运而生的应用学科。它明确提出了以满足顾客需求为中心进行推销活动这样一种现代推销学的核心概念,强调以顾客为中心,根据顾客的需要来组织推销活动,将顾客摆在重要的位置,使现代市场营销理论在现代推销活动中得到贯彻。本教材立足于学生的营销创新能力和实践能力的培养,在认真总结本课程教学实践的基础上,充分吸收国内外有关本学科理论研究和推销实践的新成果与新材料,对现代推销的基本理论、基本方法进行了准确的阐述。本书具有以下特点:,内容系统完整。全书从推销的产生与发展、推销的特点与作用、推销观念与推销要素、推销职能、推销环境、推销心理与推销模式到推销过程的各个阶段以及推销绩效与评估等方面,进行了具体详尽的阐述。 第二,理论与实践相结合。本书作者既为读者提供了先进的推销理论和指导性的方法,同时也提供了多个推销案例,以帮助读者巩固和消化相关知识。第三,适用性强。本书在体例上力求灵活、适用,包括学习目标、正文、推销案例、思考题和案例讨论等,既可以作为市场营销专业学生的教材,又可供企业营销人员和管理者参考。
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如何应对难对付的客户Dave Anderson 著Why put any effort into trying to sell to stubborn, obnoxious, and belligerent customers (SOBs)? Most sales trainers don't even mention them: they only amount to about ten percent of your client base, and it's much easier to sell to people who are friendly, likeable, and reasonable, right? Wrong! As salesman extraordinaire Dave Anderson points out in How to Deal with Difficult Customers, ten percent of your business adds up to a very large amount of money over the course of a career, and you're going to have to work with SOBs whether you like it or not. If you don't earn their business, your competition will. And, here's the big surprise: once you've gained the trust of your really difficult customers, they become your most loyal and supportive clients, giving you plenty of repeat business and showering you with referrals. In this one-of-a-kind guide, you'll discover that SOBs are made, not born, and you'll learn how to win over the customers who make most salespeople want to run away screaming. Anderson explains the seven major factors that turn normal customers into SOBs, most of which involve previous experiences with salespeople who lacked the skill, knowledge, or motivation to serve them well. Next, you'll find ten simple strategies proven to transform any SOB into a sweet and cuddly pussycat who can't wait to close the deal. You'll learn how to: Understand and use the ten truths about SOBs Take the fight out of the sales process Face and finesse the SOB "quadruple threat" Shovel the piles while they're still small Create a cult that the SOB is dying to join Generate "buy today" urgency Read an SOB's mind How to save a deal after you think you've lost it And much more So, the next time you're struggling with a grumpy, cranky, whiney SOB, you won't have to just stand there wondering, "How can I sell to this jerk?" With the can't-miss strategies you'll find in How to Deal with Difficult Customers, you'll turn that sourpuss into a sweetheart, close the deal in no time, and find yourself eager to take on the next tough customer.
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不要悲观!开始销售Jeff Blackman 著If you want real-world solutions to drive monstrous results, like a 25—50% increase or more in revenue and earnings, Stop Whining! Start Selling! is for you! As a business leader, salesperson, CEO, manager, executive, or entrepreneur, get ready to grow your business, enhance your profits, boost your earnings, and improve your life. Quickly, ethically, and dramatically! This book gives you an almost unfair competitive advantage. It’s loaded with powerful insights and how-to success strategies on: Ethics Sales Marketing Negotiations And more! Order your copy today!
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100个伟大的销售创意KEN LANGDON 著At last, the secrets of the real sales wizards are revealed in this inspirational book. Here are 100 failsafe tips, techniques and ideas for driving your sales up and up and smashing your targets. The ideas are drawn from sales masters from a variety of backgrounds and sectors, providing a heady mix of the best up-to-date and original sales tactics.* Series was previously exclusive to WH Smiths - very successful selling x copies - now available throughout trade and direct channels.* Practical and fun to use - simple and unique format.* Great advice mixed with a dash of irreverance.