市场营销
-
实用大学物理手册周一平 等编著本手册以大学物理学的基本理论为主,分为力学、热学、电磁学、光学、近代物理共五篇,每篇分为两部分,部分将这一篇的所有公式列出来,为读者快捷地查阅某个公式提供方便。第二部分对于基本概念、基本原理、基本定律、基本公式作了较详细的介绍和解释,并介绍了一些现代物理学的知识,如现代光学、信息熵等,力求做到内容全面、文字简练、概念清楚、条理分明,便于读者查阅。在篇末附录中我们编入了常用物理数据、物理常数、物理学大事年表、诺贝尔物理学奖获得者名册等,考虑到读者对外交流的需要,我们还特别编写了物理学词汇汉英对照表,将一些常用的物理学概念、词汇列出对应的英文单词或词组。相信本手册会给读者的学习和工作带来方便。本手册主要适用于理工科学院校的大学生、研究生以及科技工作者,对于物理教师,也是一本内容翔实的教学参考书。
-
用户增长实战教程方四一本书围绕用户增长展开,主要内容包括一套精益化的核心增长方法和用户获取、用户深耕两大增长过程,以及用户洞察、数据分析、信息技术三大增长运营人员的用户增长技能。本书内容系统、翔实,结合大量案例,既准确严密,又深入浅出,具有较强的新颖性、可读性和实用性,堪称名副其实的实战教程。本书得到了营销国际协会的授权,系营销国际协会与中国工业和信息化部教育与考试中心联合推出的“互联网用户增长师”考试项目的独家中文教材。
-
艺术营销解析Joanne Scheff Bernstein, Philip Kotler 著Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a sub*ion series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
-
消费者营销的神奇数字John Davis 著Magic Numbers for Consumer Marketing specifically describes key marketing measures commonly used in business. The book is designed to help marketers and non-marketers alike recognize the best measures to use when assessing the performance of marketing programs. Each marketing measure is defined, along with relevant examples and/or illustrations. Furthermore, the risks associated with relying too much on these formulas to the exclusion of other business inputs is discussed, providing readers with helpful guidelines of when these measures are most appropriate. From market share to customer lifetime value, there are numerous formulas that will help business people measure both the potential opportunity and actual results of various marketing activities. In addition, Magic Numbers for Consumer Marketing also describes key non-formulaic marketing frameworks, including brand value and brand culture. The frameworks and formulas are presented together because each depends on the other. Understanding the frameworks enables managers to more clearly see the link between organization design and outcomes, while the formulas help measure specific marketing program performance. 作者简介:John Davis is Chairman of Brand New View, a brand strategy firm.He also teaches at Singapore Management University. He has been a featured speaker at numerous conferences around the world and has been interviewed by media in both Asia and the United States for his views on branding and marketing strategy.He has spent more than 20 years in business as both an entrepreneur and marketing executive, having launched two award-winning companies and led marketing teams at Nike, Informix and Transamerica.He was born in the San Francisco Bay Area, earning his undergraduate degree in Political Science from Stanford University and his MBA from Columbia University.John, his wife Barbara, their 3 children, Katie, Chris and Bridget, and their dog 'Grinner' live in Singapore.
-
罗宾逊营销Katya Andresen 著Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting.
-
赢在45分钟高效学案 过关检测十年高考教育研究院 编15预案——课前延伸,自主学习45学案——课内探究,高效课堂90考案——课后检测,质量评估 1.立足全国,征集原创:好的“原创题”都分散在全国一线老师手中,因此我们在《中学教学参考》《中国教育报》等媒体,按照每题不少于30元的标准,开展全国性原创题征集活动,对征集所得的题目进行科学的梳理,整合优化到本书当中。2.原创题的著作权保护:本书中的原创题都明显标注“密码原创” “密码改编”字样,我公司拥有此试题的“著作权”,任何图书、报刊、网站均禁止转载。否则,我们将追究法律责任。
-
医药营销实战何勤 汪俊 裴学军 等 编著本书介绍了中国医药行业概况,分析了影响药品营销的若干重要因素。作者团队基于丰富的药品营销操盘实践,原创性地提出了医药营销“1-3-14”营销管理架构和运行要点,以期帮助读者理解医药营销的本质和底层逻辑,助力优秀的医药营销管理者建立的知识架构和思维体系。本书以问题为导向,重点围绕医药营销过程中的常见问题、难点问题,展开深入分析,提出解决之策。本书具有可操作性强、可复制性好的特点,医药营销行业从业者不仅能从中找到方法和工具,还能获得思维启发,是一部工具书。
-
流量操盘手赵强没有公域流量做不大,没有私域流量做不稳。不管是求生存、谋发展,还是反脆弱,互联网流量运营已经成了企业的营销标配。可流量并不是做了就有或者砸钱就有的,流量运营路上困难重重,存在流量少、流量贵、流量无法裂变、流量无法转化等问题。本书针对流量运营中的常见问题,从引流、裂变、私域化、变现四个层面给出了解决方案,在低成本甚至零成本的原则下,助力企业抓住流量本质,破解流量困局,掌握操盘手法,释放流量价值,进而实现从零到1K到10w 到100W 的自突破,畅享流量红利。
-
社会化商务中基于顾客知识转移的利益分配研究刘璞,焦帅,张沫迪 著社会化商务已成为中国网络零售市场重要的增长极。顾客知识转移作为社会化商务的核心业务,对于社会化商务的发展尤为重要。社会化商务平台的顾客知识转移活动产生的利益分配问题涉及到平台、品牌方和顾客,其是否公平影响到社会化商务平台的可持续长久发展。本书围绕社会化商务平台中转移知识的顾客对所分配利益的公平感知以及社会化商务平台顾客知识转移利益分配模式和分配方法展开研究,研究结果有助于企业提高顾客对知识转移活动利益分配的感知公平,优化不同情境下的利益分配方法,从而为社会化商务顾客知识转移活动的利益分配进行有效的理论指导。
-
企业如何用社交媒体进行交流吴羊内容简介:本书起源于作者从语言学视角观察到的一些现象和思考的一些问题,在总结过去研究工作的基础上,结合语域分析,系统功能语言学理论和多维度分析的方法,对企业博客展开了语言学研究。作者建立了一个包含50多万字的语料库。这些企业分布在多个行业,代表了受欢迎的、综合排名较高的企业博客。基于该语料库的研究具有一定的实践意义,既能够揭示企业博客本身的语言特征,也是一个诸多理论框架相结合的实践,并且能够为企业提供博客发布与用户交互的写作参考和策略。