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新科技职业英语读写教程
作者：陈宗华，黄杏，林玲
出版社：上海交通大学出版社
出版时间：2013-09-01
ISBN：9787313101358
定价：¥24.50
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内容简介
《新科技职业英语读写教程1/海南科技职业学院“十二五”规划通识系列教材·新科技职业英语系列》是根据国际人才市场需求和学校办学理念及专业特色编写的，它具有如下特点： 其一，在传播英语语言知识的同时传播英美文化，由于知识的传播离不开文化和思想的渗透，因此中充分体现了不同场景的文化，如校园文化、赛车文化和饮食文化等。其二，《新科技职业英语读写教程1/海南科技职业学院“十二五”规划通识系列教材·新科技职业英语系列》选材来自英美各种真实的场景，语言简洁而生动，学生在轻松娱乐的环境中学习，将语言学习变成一种文化欣赏，在文化享受中不知不觉地获取了得体的语言表达，做到张口就来。其三，《新科技职业英语读写教程1/海南科技职业学院“十二五”规划通识系列教材·新科技职业英语系列》设置10个单元，语言都是idiomatic English（符合英美人表达习惯的地道英语），便于学生恰当地掌握英语的表达，学生不仅知道What to say（说什么），而且知道How to say（怎么说）。
作者简介
暂缺《新科技职业英语读写教程》作者简介
目录
Unit 1 New Environments， New Starts
Warming-up
I. The Theme Word
II. Sentence Writing-The First Day in College
III. Brainstorming
Intensive Learning-New Student Address
I. Word Ladder
II. TextmNew Student Address
III. Reading Comprehension
IV. Language Practice
Practical Writing-Application Letters
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme ReadingmHow to Adapt to a New Environment in Working
II. Feature Reading: An Employment Welcome Letter
III. Essay Writing-Reasons for Choosing a College
Unit 2 Self-introduction
Warming-up
I. The Theme Word
II. Sentence Writing-Clinic Appointment
III. Brainstorming
Intensive Learning-Ways to Introduce Yourself to an Individual
I. Word Ladder
II. Text-Ways to Introduce Yourself to an Individual
III. Reading Comprehension
IV. Language Practice
Practical Writing-Self-introduction Letter/E-maii
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme Reading-About Myself
II. Feature Reading-Curriculum Vitae
III. Essay Writing-Self-statement
Unit 3 Career Planning
Warming-up
I. The Theme Word
II. Sentence Writing-Job Hunting
III. Brainstorming
Intensive Learning-How to Apply for a Job
I. Word Ladder
II. Text-How to Apply for a Job
III. Reading Comprehension
IV. Language Practice
Practical Writing-Job Application Cover Letter
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme Reading-A Job Ad
II. Feature Reading-Customer Service Officers Wanted （Urgent）
III. Essay Writing-Reasons for Taking the Job As a Customer Service Officer
Unit 4 Invitations
Warming-up
I. The Theme Word
II. Sentence Writing-Let's Party
III. Brainstorming
Intensive Learning-How to Write an Invitation
I. Word Ladder
II. Text-How to Write an Invitation
III. Reading Comprehension
IV. Language Practice
Practical Writing-Formal RSVP to an Invitation
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme Reading-How to Write Party Invitations
II. Feature Reading-Invitation Letter
III. Essay Writing-Reasons for Inviting Clients
Unit 5 Entertaining Visitors
Warming-up
I. The Theme Word
II. Sentence Writing-Friends Coming from Afar
III. Brainstorming
Intensive Learning-Ten Tips on Greeting Office Visitors
I. Word Ladder
II. Text-Ten Tips on Greeting Office Visitors
III. Reading Comprehension
IV. Language Practice
Practical Writing-Welcome Speech
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme Reading-New Staff Members and Guests
II. Feature Reading-Food & Beverage Event Order
III. Essay WritingnRules for Entertaining Guests
Unit 6 Office Management
Warming-up
I. The Theme Word
II. Sentence Writing-Never Easy to Be a Secretary
III. Brainstorming
Intensive Learning-How to Use Proper Telephone Etiquette at Work
I. Wrd Ladder
II. Text-How to Use Proper Telephone Etiquette at Work
III. Reading Comprehension
IV. Language Practice
Practical Writing-Office Memo
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme Reading-How to Record Useful Meeting Minutes
II. Feature Reading-Enquiry Letter
III. Essay Writing-Steps of Arranging an Office Meeting
Unit 7 Business Trips
Wanning-up
I. The Theme Word
II. Sentence Writing-Booking Transportation
III. Brainstorming
Intensive Learning-How to Plan Your Business Trips
I. Word Ladder
II. Text-How to Plan Your Business Trips
III. Reading Comprehension
IV. Language Practice
Practical Writing-Reservation Letters
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme Reading-Visiting Your Clients
II. Feature Reading-Business Trip Itinerary
III. Essay Writing-Reasons for Choice of Traveling
Unit 8 Company Presentation
Warming-up
I. The Theme Word
II. Sentence Writing-Top Mobile Phone Companies
III. Brainstorming
Intensive Learning-An Example of Company Profile
I. Word Ladder
II. Text-An Example of Company Profile
IU. Reading Comprehension
IV. Language Practice
Practical Writing-A Company Profile
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme Reading-How to Introduce a Company to New Regions
II. Feature Reading-About Greyhound
III. Essay WritingmMission Statements
Unit 9 Sales Promotion
Warming-up
I. The Theme Word
II. Sentence Writing-Where to Advertise
III. Brainstorming
Intensive Learning-Successful Promotion Methods for New Products
I. Word Ladder
II. Text-Successful Promotion Methods for New Products
III. Reading Comprehension
IV. Language Practice
Practical Writing-Product Description
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme Reading-The Market Investigation
II. Feature Reading-All Inclusive Pavilion Package
III. Essay Writing-Roles Ads Play in Product Promotion
Unit 10 Business Negotiations
Warming-up
I. The Theme Word
II. Sentence Writing-The 5 Stages of a Successful Negotiation
III. Brainstorming
Intensive Learning-Language Factors in Business Negotiation
I. Word Ladder
II. TextmLanguage Factors in Business Negotiation
III. Reading Comprehension
IV. Language Practice
Practical Writing-H0w to Write a Negotiation Letter
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme Reading-The Art of Business Negotiation
II. Feature Reading-International Negotiations Cultural Considerations by Region
III. Essay Writing-Strategies for Negotiating with People in North America
Warming-up
I. The Theme Word
II. Sentence Writing-The First Day in College
III. Brainstorming
Intensive Learning-New Student Address
I. Word Ladder
II. TextmNew Student Address
III. Reading Comprehension
IV. Language Practice
Practical Writing-Application Letters
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme ReadingmHow to Adapt to a New Environment in Working
II. Feature Reading: An Employment Welcome Letter
III. Essay Writing-Reasons for Choosing a College
Unit 2 Self-introduction
Warming-up
I. The Theme Word
II. Sentence Writing-Clinic Appointment
III. Brainstorming
Intensive Learning-Ways to Introduce Yourself to an Individual
I. Word Ladder
II. Text-Ways to Introduce Yourself to an Individual
III. Reading Comprehension
IV. Language Practice
Practical Writing-Self-introduction Letter/E-maii
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme Reading-About Myself
II. Feature Reading-Curriculum Vitae
III. Essay Writing-Self-statement
Unit 3 Career Planning
Warming-up
I. The Theme Word
II. Sentence Writing-Job Hunting
III. Brainstorming
Intensive Learning-How to Apply for a Job
I. Word Ladder
II. Text-How to Apply for a Job
III. Reading Comprehension
IV. Language Practice
Practical Writing-Job Application Cover Letter
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme Reading-A Job Ad
II. Feature Reading-Customer Service Officers Wanted （Urgent）
III. Essay Writing-Reasons for Taking the Job As a Customer Service Officer
Unit 4 Invitations
Warming-up
I. The Theme Word
II. Sentence Writing-Let's Party
III. Brainstorming
Intensive Learning-How to Write an Invitation
I. Word Ladder
II. Text-How to Write an Invitation
III. Reading Comprehension
IV. Language Practice
Practical Writing-Formal RSVP to an Invitation
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme Reading-How to Write Party Invitations
II. Feature Reading-Invitation Letter
III. Essay Writing-Reasons for Inviting Clients
Unit 5 Entertaining Visitors
Warming-up
I. The Theme Word
II. Sentence Writing-Friends Coming from Afar
III. Brainstorming
Intensive Learning-Ten Tips on Greeting Office Visitors
I. Word Ladder
II. Text-Ten Tips on Greeting Office Visitors
III. Reading Comprehension
IV. Language Practice
Practical Writing-Welcome Speech
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme Reading-New Staff Members and Guests
II. Feature Reading-Food & Beverage Event Order
III. Essay WritingnRules for Entertaining Guests
Unit 6 Office Management
Warming-up
I. The Theme Word
II. Sentence Writing-Never Easy to Be a Secretary
III. Brainstorming
Intensive Learning-How to Use Proper Telephone Etiquette at Work
I. Wrd Ladder
II. Text-How to Use Proper Telephone Etiquette at Work
III. Reading Comprehension
IV. Language Practice
Practical Writing-Office Memo
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme Reading-How to Record Useful Meeting Minutes
II. Feature Reading-Enquiry Letter
III. Essay Writing-Steps of Arranging an Office Meeting
Unit 7 Business Trips
Wanning-up
I. The Theme Word
II. Sentence Writing-Booking Transportation
III. Brainstorming
Intensive Learning-How to Plan Your Business Trips
I. Word Ladder
II. Text-How to Plan Your Business Trips
III. Reading Comprehension
IV. Language Practice
Practical Writing-Reservation Letters
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme Reading-Visiting Your Clients
II. Feature Reading-Business Trip Itinerary
III. Essay Writing-Reasons for Choice of Traveling
Unit 8 Company Presentation
Warming-up
I. The Theme Word
II. Sentence Writing-Top Mobile Phone Companies
III. Brainstorming
Intensive Learning-An Example of Company Profile
I. Word Ladder
II. Text-An Example of Company Profile
IU. Reading Comprehension
IV. Language Practice
Practical Writing-A Company Profile
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme Reading-How to Introduce a Company to New Regions
II. Feature Reading-About Greyhound
III. Essay WritingmMission Statements
Unit 9 Sales Promotion
Warming-up
I. The Theme Word
II. Sentence Writing-Where to Advertise
III. Brainstorming
Intensive Learning-Successful Promotion Methods for New Products
I. Word Ladder
II. Text-Successful Promotion Methods for New Products
III. Reading Comprehension
IV. Language Practice
Practical Writing-Product Description
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme Reading-The Market Investigation
II. Feature Reading-All Inclusive Pavilion Package
III. Essay Writing-Roles Ads Play in Product Promotion
Unit 10 Business Negotiations
Warming-up
I. The Theme Word
II. Sentence Writing-The 5 Stages of a Successful Negotiation
III. Brainstorming
Intensive Learning-Language Factors in Business Negotiation
I. Word Ladder
II. TextmLanguage Factors in Business Negotiation
III. Reading Comprehension
IV. Language Practice
Practical Writing-H0w to Write a Negotiation Letter
I. Tips for Practical Writing
II. Example
III. Practical Translation
IV. Do It Yourself
Advanced Learning
I. Theme Reading-The Art of Business Negotiation
II. Feature Reading-International Negotiations Cultural Considerations by Region
III. Essay Writing-Strategies for Negotiating with People in North America
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