旅游商务英语

　　《旅游商务英语/高等学校旅游管理专业系列教材》是本科旅游管理专业英语教材， 是大学基础英语的后续教材。全一册，供一学期使用 。本书以培养应用创新型人才为目标，围绕旅游相 关商务活动编写。除传统的饭店管理、旅游餐饮等主 题外，还涵盖了旅游营销、旅游交通、旅游需求、国 际会议／展会、医疗旅游、体育旅游和客户满意度等 主题。本书从最新英美旅游商务资料中选材，注重借 鉴、吸收旅游商务活动中的新鲜内容、案例，去粗取 精，力求新颖、前沿，注释力求综合、客观。本教材既适合作高等学校旅游管理专业英语教材 和企业培训的参考资料，也可供旅游企业中高层管理 人员和旅游行业从业人员使用。

暂缺《旅游商务英语》作者简介

Unit 1 Exhibition Services
Reading Passage A Types of Meetings, Conventions and Expositions
Reading Passage B Meeting Planning
Unit 2 Food andToudsm
Reading Passage A "Slow Food" Association
Reading Passage B Wine Culture in Rural Areas
Unit 3 Medical Tourism Destinations
Reading Passage A Macau: A Destination for Medical Tourism
Reading Passage B Macau's Medical Tourism Competitors
Unit 4 Tourism Transportation
Reading Passage A Tourism Transport, Technology and Carbon Dioxide
Emissions
Reading Passage B The Effects of Airfares and Foreign Exchange Rates
on Global Tourism
Unit 5 Tourism D
Reading Passage A Customer Needs, Wants and Demands
Reading Passage B Forecasting Tourism Demand Using Consumer
Expectations
Unit 6 Tourism and Hospitality Management
Reading Passage A Trends for Hospitality Industry
Reading Passage B Franchising in China's Hotel Industry
Unit 7 Tourism Marketing
Reading Passage A Future Research Directions in Tourism Marketing
Reading Passage B Conceptualization of Industrial Tourism
Unit 8 Customer Satisfaction
Reading Passage A Customer Service and Snowsport Tourism in Australia
Reading Passage B The Impact of SST on Destination Image and
Customer Delight
Key to Exercises
Glossary