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经济管理专业英语

经济管理专业英语

作者:曾芳芳 主编

出版社:中国农业出版社

出版时间:2015-03-01

ISBN:9787109201828

定价:¥29.80

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内容简介
  全球经济一体化背景下,英语日益成为经济管理 领域里各个专业的重要工具,对应用型人才培养目标 的实现显得尤为重要。《经济管理专业英语》综合吸 收和借鉴国内外经典经济管理类英语教材编写框架的 合理性,力求展示一个广义的经济管理专业英语教学 体系,并积极将专业教学与现实世界的经济管理发展 相融合,提升经济管理专业学生英语素养。本教材共10章,主要围绕管理学基础、经济学基 础、工商管理、旅游管理、财务管理、人力资源管理 、公共管理、农村区域发展、国际经济与贸易和中国 经济与管理发展展望方面展开。每章精选3~4篇重要 专业领域的课文,文中插入扩展知识和前沿发展等内 容,文后配有重要词汇、章节总结、扩展阅读、精选 案例、讨论题和课文翻译等内容,以供进一步学习使 用。本教材不仅适合于应用型人才课堂教学,也适合 非经济管理类学生、有关部门经济管理人员及相关兴 趣爱好者使用。全书由曾芳芳负责草拟编写大纲。
作者简介
暂缺《经济管理专业英语》作者简介
目录
前言
Chapter 1  Fundamentals of Management
  Introduction
  Lesson 1  What Skills and Competencies Do Successful Managers Possess?
  Lesson 2  Building Trust.. The Essence of Leadership
  Lesson 3  Management by Objectives
  Lesson 4  How Do You Create a Learning Organization?
Chapter 2  Fundamentals of Economics
  Introduction
  Lesson 1  How Individuals Make Decisions
  Lesson 2  What's Wrong with Price Gouging?
  Lesson 3  What the World Must Do to Kickstart growth?
Chapter 3  Business Administration
  Introduction
  Lesson 1  Types of Organizational Strategies
  Lesson 2  Supply Chain Management Using Internet Technologies
  Lesson 3  Organization Culture in MNCs
Chapter 4  Tourism Management
  Introduction
  Lesson 1  Go out to See the World
  Lesson 2  Hotel Management
  Lesson 3  Utilization and Conservation of the Tourism Resources
Chapter 5  Financial Management
  Introduction
  Lesson 1  The Cash Flow Cycle
  Lesson 2  The Balance Sheet
  Lesson 3  Financial Instruments and Markets
Chapter 6  Human Resource Management
  Introduction
  Lesson 1  Activities of HR Department
  Lesson 2  The Human Resource Recruitment
  Lesson 3  Motivating Workers
Chapter 7  Public Management
  Introduction
  Lesson 1  Three Big Questions in Public Management
  Lesson 2  What Is the Policy Cycle7
  Lesson 3  Community Participation
  Lesson 4  E-Government in China
Chapter 8  Rural Areas Development
  Introduction
  Lesson 1  Governmental Support to Agriculture
  Lesson 2  Promoting Rural Economic Development
  Lesson 3  Developing Modern Agriculture
Chapter 9  International Economics and Commerce
  Introduction
  Lesson 1  Function of International Trade
  Lesson 2  Why Nations Protect Their Industries
  Lesson 3  What's the Job of Export Department?
Chapter 10  Development and Prospect of Chinese Economy and Management
  Introduction
  Lesson 1  Huawei. Seeking Its Own Path
  Lesson 2  The Sino-dependeney Index. Declaration of Chin-dependence
  Lesson 3  China's Economy, Speed Isn't Everything
Reference
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