书籍详情
经济管理专业英语
作者:曾芳芳 主编
出版社:中国农业出版社
出版时间:2015-03-01
ISBN:9787109201828
定价:¥29.80
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内容简介
全球经济一体化背景下,英语日益成为经济管理 领域里各个专业的重要工具,对应用型人才培养目标 的实现显得尤为重要。《经济管理专业英语》综合吸 收和借鉴国内外经典经济管理类英语教材编写框架的 合理性,力求展示一个广义的经济管理专业英语教学 体系,并积极将专业教学与现实世界的经济管理发展 相融合,提升经济管理专业学生英语素养。本教材共10章,主要围绕管理学基础、经济学基 础、工商管理、旅游管理、财务管理、人力资源管理 、公共管理、农村区域发展、国际经济与贸易和中国 经济与管理发展展望方面展开。每章精选3~4篇重要 专业领域的课文,文中插入扩展知识和前沿发展等内 容,文后配有重要词汇、章节总结、扩展阅读、精选 案例、讨论题和课文翻译等内容,以供进一步学习使 用。本教材不仅适合于应用型人才课堂教学,也适合 非经济管理类学生、有关部门经济管理人员及相关兴 趣爱好者使用。全书由曾芳芳负责草拟编写大纲。
作者简介
暂缺《经济管理专业英语》作者简介
目录
前言
Chapter 1 Fundamentals of Management
Introduction
Lesson 1 What Skills and Competencies Do Successful Managers Possess?
Lesson 2 Building Trust.. The Essence of Leadership
Lesson 3 Management by Objectives
Lesson 4 How Do You Create a Learning Organization?
Chapter 2 Fundamentals of Economics
Introduction
Lesson 1 How Individuals Make Decisions
Lesson 2 What's Wrong with Price Gouging?
Lesson 3 What the World Must Do to Kickstart growth?
Chapter 3 Business Administration
Introduction
Lesson 1 Types of Organizational Strategies
Lesson 2 Supply Chain Management Using Internet Technologies
Lesson 3 Organization Culture in MNCs
Chapter 4 Tourism Management
Introduction
Lesson 1 Go out to See the World
Lesson 2 Hotel Management
Lesson 3 Utilization and Conservation of the Tourism Resources
Chapter 5 Financial Management
Introduction
Lesson 1 The Cash Flow Cycle
Lesson 2 The Balance Sheet
Lesson 3 Financial Instruments and Markets
Chapter 6 Human Resource Management
Introduction
Lesson 1 Activities of HR Department
Lesson 2 The Human Resource Recruitment
Lesson 3 Motivating Workers
Chapter 7 Public Management
Introduction
Lesson 1 Three Big Questions in Public Management
Lesson 2 What Is the Policy Cycle7
Lesson 3 Community Participation
Lesson 4 E-Government in China
Chapter 8 Rural Areas Development
Introduction
Lesson 1 Governmental Support to Agriculture
Lesson 2 Promoting Rural Economic Development
Lesson 3 Developing Modern Agriculture
Chapter 9 International Economics and Commerce
Introduction
Lesson 1 Function of International Trade
Lesson 2 Why Nations Protect Their Industries
Lesson 3 What's the Job of Export Department?
Chapter 10 Development and Prospect of Chinese Economy and Management
Introduction
Lesson 1 Huawei. Seeking Its Own Path
Lesson 2 The Sino-dependeney Index. Declaration of Chin-dependence
Lesson 3 China's Economy, Speed Isn't Everything
Reference
Chapter 1 Fundamentals of Management
Introduction
Lesson 1 What Skills and Competencies Do Successful Managers Possess?
Lesson 2 Building Trust.. The Essence of Leadership
Lesson 3 Management by Objectives
Lesson 4 How Do You Create a Learning Organization?
Chapter 2 Fundamentals of Economics
Introduction
Lesson 1 How Individuals Make Decisions
Lesson 2 What's Wrong with Price Gouging?
Lesson 3 What the World Must Do to Kickstart growth?
Chapter 3 Business Administration
Introduction
Lesson 1 Types of Organizational Strategies
Lesson 2 Supply Chain Management Using Internet Technologies
Lesson 3 Organization Culture in MNCs
Chapter 4 Tourism Management
Introduction
Lesson 1 Go out to See the World
Lesson 2 Hotel Management
Lesson 3 Utilization and Conservation of the Tourism Resources
Chapter 5 Financial Management
Introduction
Lesson 1 The Cash Flow Cycle
Lesson 2 The Balance Sheet
Lesson 3 Financial Instruments and Markets
Chapter 6 Human Resource Management
Introduction
Lesson 1 Activities of HR Department
Lesson 2 The Human Resource Recruitment
Lesson 3 Motivating Workers
Chapter 7 Public Management
Introduction
Lesson 1 Three Big Questions in Public Management
Lesson 2 What Is the Policy Cycle7
Lesson 3 Community Participation
Lesson 4 E-Government in China
Chapter 8 Rural Areas Development
Introduction
Lesson 1 Governmental Support to Agriculture
Lesson 2 Promoting Rural Economic Development
Lesson 3 Developing Modern Agriculture
Chapter 9 International Economics and Commerce
Introduction
Lesson 1 Function of International Trade
Lesson 2 Why Nations Protect Their Industries
Lesson 3 What's the Job of Export Department?
Chapter 10 Development and Prospect of Chinese Economy and Management
Introduction
Lesson 1 Huawei. Seeking Its Own Path
Lesson 2 The Sino-dependeney Index. Declaration of Chin-dependence
Lesson 3 China's Economy, Speed Isn't Everything
Reference
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