书籍详情
中国电视市井化研究
作者：诸廉 著
出版社：世界图书出版公司
出版时间：2015-01-01
ISBN：9787510057090
定价：¥52.00
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内容简介
媚俗和市井化是电视市场化的必然产物，然而不同国家和市场的传媒市井化进程，时常会有不同的政治文化属性及表现形式。《上海外国语大学当代传媒与文化研究丛书：中国电视市井化研究》立足于文化分析和传播政治经学，针对具有中国特色的电视节目中的媚俗和市井化现象进行探讨，着眼于这一进程的文化属性，即其在不同的电视节目样式中吸引眼球、服务于电视商业化市场化的具体表现。《上海外国语大学当代传媒与文化研究丛书：中国电视市井化研究》结构从宏观到微观，从国家媒体到地方广电事业，最终以相对年轻的上海东方卫视为例，选取该频道上星之初的三个不同节目样式进行深入探讨，以揭示在具有中国特色的电视市井化进程中，各种政治文化属性的互动关联和各种表现形态。
作者简介
诸廉，2006年于英国拉夫堡大学获得新闻传播学博士学位。现任上海外国语大学新闻传播学院副教授，执教多媒体、新闻传播、纪实电视、国外广播电视产业以及研究方法等课程：在英国伯恩茅斯大学任职数年，并获终身教职；还曾任职于电视机构（编导）以及时尚类杂志（编辑、记者）。这些经历使她对中外媒体都有深入且实际的了解。目前的主要研究方向为：传播政治经济学、新媒体与数字化及用户生成内容、新闻传播与全球化（包括全球新闻的文化模式、新闻的全球网络传播和国际新闻通讯社在世界新闻传播中的角色），以及英国主流电视媒体对中国以及中国相关事务的报道。
目录
INTRODUCTION
The Rock and the Hard Place
Dynamic City, Tabloid TV
Key Research Questions
Methodology
The Arrangement of the Thesis
PART ONE CHINESE MEDIA IN TRANSITION
CHAPTERONE FROM MAOISM TO MARKET
The First Period
The Second Period
The Third Period
The Fourth Period and the Party Principle
CHAPTERTWO INSTITUTIONAL SHIFTS
Shifting Governance——Decentralization
Shifting Finances——The Growth of Advertising
Shifting Environments: The Rise of the Internet
Shifting Corporate Structure Consolidation and Conglomeration
Shifting Horizons: Imports, Exports and Transnational Alliances
CHAPTERTHREE PROGRAMMING RESPONSES
Changing Emphases——From Instruction to Audience Building
Commerce and Representation——Tabloidisation
Tabloidisation with Chinese Characteristics
PART TWO SHANGHAI: MEDIA CITY
CHAPTERFOUR SHANGHAI, A UNIQUE METROPOLIS
The City as a City State
The City as a Cultural Laboratory
The City as a Consumer Centre
The City as a Media Hub
Summary
CHAPTERFIVE BROADCASTING IN. SHANGHAI
A City in Motion: Developments and Opportunities
Emerging Broadcasting Markets: Competition and Commercialism
Consolidation and Specialization: The Rise of the Shanghai Media Group
CHAPTERSIX THE DEVELOPMENT OF DRAGON TV
Motivation
Ambitions
Corporate Strategies
Competitions and Competitors
Summary
PART THREE REORGAN I SING REPRESENTAT I 0NS
CHAPTERSEVEN INSIDE DRAGON TV
Institutional Innovations
Programming Strategies
Dimensions of Tabloidisation
CHAPTEREIGHT TALKING POINTS: TONIGHT SHOW
Talk Shows in China
American vs. Dragon Tonight Show
A Case Study of Dragon's Tonight Show
CHAPTERNINE INVESTIGATIONS: DEPTH 105
Investigative Documentaries in China
A Case Study of Depth 105
Chinese-Style Tabloidisation in Depth 105
CHAPTERTEN POPULAR PLEASURES: GAME PLAYERS
The Gaming Culture in China
A Case Study of Game Players
Chinese-Style Tabloidisation in Game Players
CONCLUSION
BIBLIOGRAPHY
INTERVIEWS
ACKNOWLEDGEMENTS
List of Figures
List of Tables
The Rock and the Hard Place
Dynamic City, Tabloid TV
Key Research Questions
Methodology
The Arrangement of the Thesis
PART ONE CHINESE MEDIA IN TRANSITION
CHAPTERONE FROM MAOISM TO MARKET
The First Period
The Second Period
The Third Period
The Fourth Period and the Party Principle
CHAPTERTWO INSTITUTIONAL SHIFTS
Shifting Governance——Decentralization
Shifting Finances——The Growth of Advertising
Shifting Environments: The Rise of the Internet
Shifting Corporate Structure Consolidation and Conglomeration
Shifting Horizons: Imports, Exports and Transnational Alliances
CHAPTERTHREE PROGRAMMING RESPONSES
Changing Emphases——From Instruction to Audience Building
Commerce and Representation——Tabloidisation
Tabloidisation with Chinese Characteristics
PART TWO SHANGHAI: MEDIA CITY
CHAPTERFOUR SHANGHAI, A UNIQUE METROPOLIS
The City as a City State
The City as a Cultural Laboratory
The City as a Consumer Centre
The City as a Media Hub
Summary
CHAPTERFIVE BROADCASTING IN. SHANGHAI
A City in Motion: Developments and Opportunities
Emerging Broadcasting Markets: Competition and Commercialism
Consolidation and Specialization: The Rise of the Shanghai Media Group
CHAPTERSIX THE DEVELOPMENT OF DRAGON TV
Motivation
Ambitions
Corporate Strategies
Competitions and Competitors
Summary
PART THREE REORGAN I SING REPRESENTAT I 0NS
CHAPTERSEVEN INSIDE DRAGON TV
Institutional Innovations
Programming Strategies
Dimensions of Tabloidisation
CHAPTEREIGHT TALKING POINTS: TONIGHT SHOW
Talk Shows in China
American vs. Dragon Tonight Show
A Case Study of Dragon's Tonight Show
CHAPTERNINE INVESTIGATIONS: DEPTH 105
Investigative Documentaries in China
A Case Study of Depth 105
Chinese-Style Tabloidisation in Depth 105
CHAPTERTEN POPULAR PLEASURES: GAME PLAYERS
The Gaming Culture in China
A Case Study of Game Players
Chinese-Style Tabloidisation in Game Players
CONCLUSION
BIBLIOGRAPHY
INTERVIEWS
ACKNOWLEDGEMENTS
List of Figures
List of Tables
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