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新闻传播学专业英语（中英文双语版）
作者：赵树旺 栗文达 白杨 编著 著
出版社：中国传媒大学出版社
出版时间：2014-12-01
ISBN：9787565711947
定价：¥39.00
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内容简介
《新闻传播学专业英语（中英文双语版）/国际新闻“十二五”规划系列教材》为中国高校新闻学与传播学专业本科生与研究生专用教材，主要目的为帮助学生学习国际新闻与传播先进经验，中英文双语版，主要内容包括新闻学、报纸、杂志、图书、电台、电视、电影、网络、媒介融合、传播学、传播模式、传播效果等十二章内容，编著原则志在站在学术和媒体发展的前沿，打造同类图书中的精品。
作者简介
赵树旺，河北大学新闻传播学院副教授，硕士生导师。中国传媒大学博士。主要研究方向为数字出版、新媒体、国际传播。主持和参与各类科研项目十余项。发表论文四十余篇，其中五篇被《新华文摘》和人大复印报刊资料摘编或全文转载。栗文达，河北师范大学外国语学院副教授，硕士生导师，优秀青年教师。主要研究方向为翻译理论与实践。主持和参与各类科研项目十余项，发表论文十余篇。白杨，河北大学外语教研部教师。毕业于马来西亚国际伊大英语语言文学专业。主要研究方向为应用语言学、翻译理论与实践。
目录
《新闻传播学专业英语（中英文双语版）/国际新闻“十二五”规划系列教材》Unit 1 Journalism1 What is Journalism?2 News Values3 Normative Theories of Press
Unit 2 Newspaper1 Who Killed the Newspaper?2 Making News Pay: Reinventing the Newspaper3 Newspapers Managers: Who Does What
Unit 3 Magazine1 The Magazine Industry: Non-news is Good News2 Reading between the Lines3 Academic Publishing: Open Sesame
Unit 4 Book1 Book Categories2 The Transformation of the Book Industry. Disappearing Ink3 The Future of Publishing: E-publish or Perish
Unit 5 Radio1 Five Companies that Will Define the Future of Radio2 Name That Tune-in: Who Will Emerge as the Future of Radio?3 International Broadcasters: Waves in the Web
Unit 6 Television1 Television Companies in the United States2 Here, There and Everywhere: Television is Spreading in New Directions3 An Interactive Future
Unit 7 Movie1 Hollywood's Big Six are Profiting from Unoriginality2 Film is Dead? What Else is New?3 For Hollywood, the Future is Here. It's Just Not Evenly Distributed
Unit 8 Internet1 Person of the Year: You2 The End of Mass Media: Coming Full Circle3 Social Media: The People Formerly Known as the Audience
Unit 9 Media Convergence1 Media Convergence2 Convergence of TV and Computer3 Vision of Convergence
Unit 10 Communicaiton1 What is Communication?2 Human Communication3 Mass Communication
Unit 11 Communication Models1 Lasswell's Model of Communication2 Osgood-Schramm Model of Communication3 Riley&Riley Model of Communication
Unit 12 Communication Effects1 Agenda Setting Theory2 The Spiral of Silence Theory3 Cultivation Theory
Unit 2 Newspaper1 Who Killed the Newspaper?2 Making News Pay: Reinventing the Newspaper3 Newspapers Managers: Who Does What
Unit 3 Magazine1 The Magazine Industry: Non-news is Good News2 Reading between the Lines3 Academic Publishing: Open Sesame
Unit 4 Book1 Book Categories2 The Transformation of the Book Industry. Disappearing Ink3 The Future of Publishing: E-publish or Perish
Unit 5 Radio1 Five Companies that Will Define the Future of Radio2 Name That Tune-in: Who Will Emerge as the Future of Radio?3 International Broadcasters: Waves in the Web
Unit 6 Television1 Television Companies in the United States2 Here, There and Everywhere: Television is Spreading in New Directions3 An Interactive Future
Unit 7 Movie1 Hollywood's Big Six are Profiting from Unoriginality2 Film is Dead? What Else is New?3 For Hollywood, the Future is Here. It's Just Not Evenly Distributed
Unit 8 Internet1 Person of the Year: You2 The End of Mass Media: Coming Full Circle3 Social Media: The People Formerly Known as the Audience
Unit 9 Media Convergence1 Media Convergence2 Convergence of TV and Computer3 Vision of Convergence
Unit 10 Communicaiton1 What is Communication?2 Human Communication3 Mass Communication
Unit 11 Communication Models1 Lasswell's Model of Communication2 Osgood-Schramm Model of Communication3 Riley&Riley Model of Communication
Unit 12 Communication Effects1 Agenda Setting Theory2 The Spiral of Silence Theory3 Cultivation Theory
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