跨文化交际实训（第二版）

　　在21世纪的信息时代，伴随着中国对外开放的深入，全球经济一体化步伐的加快，以及中国世界工厂地位的确立，中国企业的机遇与挑战也相伴而来。一方面，中国企业的市场份额扩展到全球范围；另一方面，中国企业要面临国内外对手的激烈竞争。中外企业在日益频繁的交往和碰撞中互相影响着对方的国家文化、企业文化以及个人价值观。而在这些东西方的跨文化交流中，研究彼此的商业运作模式及思维方法也必将为有效的交际起到不可低估的作用。同时，在频繁的交际中，我们屡屡看到来自不同文化背景的人们在交际中所表现的尴尬、不快与失望。

暂缺《跨文化交际实训（第二版）》作者简介

Ⅰ.Culture
Ⅱ.Communication
Ⅲ.Intercultural Communication
Ⅳ.Intercultural Business Communication
Chapter 2 Verbal Communication
Ⅰ.Verbal Communication
Ⅱ.Oral Communication
Ⅲ.Written Communication
Chapter 3 Nonverbal Communication
Ⅰ.Introduction to Nonverbal Communication
Ⅱ.Body Language （Kinesics）
Ⅲ.Eye Contact
Ⅳ.Body Touch
Ⅴ.Paralanguage
Ⅵ.Spatial Language
Ⅶ.Temporal Language
Chapter 4 Cultural Values
Ⅰ.Definition of Values
Ⅱ.Kluckhohn and Strodtbeck's Value Orientations
Ⅲ.Hofstede's Dimensions of Cultural Values
Ⅳ.Comparison between Hofstede Scheme and Kluckhohn and Strodtbeck's Scheme
Ⅴ.Hall's High—context and Low—context Orientation
Chapter 5 Culture Shock in Intercultural Communication
Ⅰ.Definition & Causes of Culture Shock
Ⅱ.Stages of Culture Shock
Ⅲ.Symptoms of Culture Shock
Ⅳ.Strategies for Managing Culture Shock
Chapter 6 Business Etiquette & Social Customs
Ⅰ.Introductions and Greetings
Ⅱ.Social Entertainment
Ⅲ.Gift Giving and Receiving
Ⅳ.Dressing Rules
Ⅴ.Social Customs
Ⅵ.Humor， Superstitions and Taboos
Ⅶ.Business Scheduling
Chapter 7 Intercultural Business Negotiation
Ⅰ.Definition of Negotiation
Ⅱ.Framework for Intercultural Negotiation
Ⅲ.Intercultural Negotiation Styles
Ⅳ.Phases of Negotiation
Ⅴ.Skills of Successful Negotiators
Ⅵ.Intercultural Negotiation Guidelines
Chapter 8 Intercultural Market Communication
Ⅰ.Intercultural Brand Marketing
Ⅱ.Intercultural Advertising
Ⅲ.Certain Aspects of Culture Affecting Marketing and Advertising
Reference Key
Bibliography