书籍详情
实用会展英语（第二版）
作者：邱玉华 著
出版社：北京大学出版社
出版时间：2014-05-01
ISBN：9787301239995
定价：¥25.00
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内容简介
《实用会展英语（第二版）》侧重培养学生用英语进行会展服务与接待的交际能力以及会展整个流程中的策划、管理、营销、物流、谈判、设计及其他工作中的沟通能力，特别是口头表达能力。本书一直坚持从会展业中的两大主要参与者：参展商和组展商两者的立场来编写。同时，教学内容以和学生的生活和就业较密切的国内会展为主导，辅之以相应的国外内容。《实用会展英语（第二版）》难易程度适中，既适合高职高专的课堂教学，又可供会展从业人员自学。
作者简介
邱玉华，重庆第二师范学院英语语言学及英汉对比专业，副教授。
目录
目 录
Unit 1 Introduction of MICE Industry at Home and Abroad 国内外会展业概况...................... 1
Lesson 1 Introduction of the World MICE Industry 世界会展业概况........................................................... 2
Lesson 2 Yesterday and Today of China’s MICE Industry 中国会展业的历史和现状............................... 10
Unit 2 Exhibition and Conference Centers in China 中国的会展中心................................... 18
Lesson 1 Size and Location of Exhibition Centers 会展中心的面积与位置............................................... 19
Lesson 2 Space Size and Location 展台面积与位置.................................................................................... 26
Unit 3 Preparations for the Exhibition 会展筹备................................................................................. 35
Lesson 1 Preparations by the Host 组展方的准备工作............................................................................. 36
Lesson 2 Preparations by the Exhibitors 参展方的准备工作....................................................................... 44
Unit 4 Participation in an Exhibition 参展.............................................................................................. 53
Lesson 1 Decorating: Stand Construction and Reception 布展：展台搭建和接待..................................... 54
Lesson 2 Promotion of Exhibits, Services Provided and Delegations 展品推介、会展服务及组团参展...... 60
Lesson 3 Emergencies during the Exhibition 会展期间突发情况................................................................ 67
Unit 5 Cancellation and Move-out 退展和撤展................................................................................... 76
Lesson 1 Cancellation of Exhibit Registration 取消预订展位...................................................................... 77
Lesson 2 Move-out 撤展................................................................................................................................ 84
Unit 6 Post-Conference Tour 会后游...................................................................................................... 93
Unit 7 Exhibition and Conference Strategies 会展策略............................................................. 103
Lesson 1 Organizers’ Strategies 组展方的策略.......................................................................................... 104
Lesson 2 Exhibitors’ Strategies 参展商的策略........................................................................................... 110
Unit 8 Preparations for the MICE Profession 会展行业入职准备.......................................... 118
Lesson 1 Career Prospect of MICE 会展行业职业前景............................................................................. 119
Lesson 2 Qualifications for the MICE Profession 会展行业职业资格....................................................... 125
参考答案............................................................................................................................................................... 135
参考文献............................................................................................................................................................... 149
Unit 1 Introduction of MICE Industry at Home and Abroad 国内外会展业概况...................... 1
Lesson 1 Introduction of the World MICE Industry 世界会展业概况........................................................... 2
Lesson 2 Yesterday and Today of China’s MICE Industry 中国会展业的历史和现状............................... 10
Unit 2 Exhibition and Conference Centers in China 中国的会展中心................................... 18
Lesson 1 Size and Location of Exhibition Centers 会展中心的面积与位置............................................... 19
Lesson 2 Space Size and Location 展台面积与位置.................................................................................... 26
Unit 3 Preparations for the Exhibition 会展筹备................................................................................. 35
Lesson 1 Preparations by the Host 组展方的准备工作............................................................................. 36
Lesson 2 Preparations by the Exhibitors 参展方的准备工作....................................................................... 44
Unit 4 Participation in an Exhibition 参展.............................................................................................. 53
Lesson 1 Decorating: Stand Construction and Reception 布展：展台搭建和接待..................................... 54
Lesson 2 Promotion of Exhibits, Services Provided and Delegations 展品推介、会展服务及组团参展...... 60
Lesson 3 Emergencies during the Exhibition 会展期间突发情况................................................................ 67
Unit 5 Cancellation and Move-out 退展和撤展................................................................................... 76
Lesson 1 Cancellation of Exhibit Registration 取消预订展位...................................................................... 77
Lesson 2 Move-out 撤展................................................................................................................................ 84
Unit 6 Post-Conference Tour 会后游...................................................................................................... 93
Unit 7 Exhibition and Conference Strategies 会展策略............................................................. 103
Lesson 1 Organizers’ Strategies 组展方的策略.......................................................................................... 104
Lesson 2 Exhibitors’ Strategies 参展商的策略........................................................................................... 110
Unit 8 Preparations for the MICE Profession 会展行业入职准备.......................................... 118
Lesson 1 Career Prospect of MICE 会展行业职业前景............................................................................. 119
Lesson 2 Qualifications for the MICE Profession 会展行业职业资格....................................................... 125
参考答案............................................................................................................................................................... 135
参考文献............................................................................................................................................................... 149
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