书籍详情
商务英语阅读（本科）
作者：董晓霞，韩燕燕 编
出版社：清华大学出版社
出版时间：2014-04-01
ISBN：9787302352556
定价：¥26.00
购买这本书可以去
内容简介
《商务英语阅读/商务英语（本科）系列教材》结合商务英语阅读的基本原则和特点，通过经济学、金融、市场营销、人力资源管理、国际贸易、经济全球化等有关领域，系统介绍商务英语阅读的知识、技能，并通过强化训练、提高应用能力环节达到学以致用的目的。《商务英语阅读/商务英语（本科）系列教材》既适用于本科国际贸易、工商管理、经济管理、金融保险、税务会计等外贸与财经专业的教学，也可作为商贸企业工作人员的岗位培训教材，对于广大社会读者也是一本非常有益的商务英语自学读物。
作者简介
暂缺《商务英语阅读（本科）》作者简介
目录
Chapter 1 Economics
Unit 1 The Fundamentals of Economics
Unit 2 Supply and Demand
Unit 3 Consumption and Investment
Chapter 2 Finance
Unit 1 Financing
Unit 2 Banking
Unit 3 Inflation
Chapter 3 Marketing
Unit 1 Marketing Environment
Unit 2 The Four P's of the Marketing Strategy
Unit 3 Uncontrollable Variables in Marketing Strategy
Chapter 4 Human Resource Management
Unit 1 Job Analysis
Unit 2 Recruitment
Unit 3 Employee Development
Chapter 5 International Trade
Unit 1 The Fundamentals of International Trade
Unit 2 International Payment
Unit 3 Trade Barriers
Chapter 6 Globalization
Unit 1 Introduction to Globalization
Unit 2 International Business Organizations
Unit 3 The Future of Globalization
参考文献
Unit 1 The Fundamentals of Economics
Unit 2 Supply and Demand
Unit 3 Consumption and Investment
Chapter 2 Finance
Unit 1 Financing
Unit 2 Banking
Unit 3 Inflation
Chapter 3 Marketing
Unit 1 Marketing Environment
Unit 2 The Four P's of the Marketing Strategy
Unit 3 Uncontrollable Variables in Marketing Strategy
Chapter 4 Human Resource Management
Unit 1 Job Analysis
Unit 2 Recruitment
Unit 3 Employee Development
Chapter 5 International Trade
Unit 1 The Fundamentals of International Trade
Unit 2 International Payment
Unit 3 Trade Barriers
Chapter 6 Globalization
Unit 1 Introduction to Globalization
Unit 2 International Business Organizations
Unit 3 The Future of Globalization
参考文献
猜您喜欢
