书籍详情
英语媒体阅读
作者:陈璟 著
出版社:重庆大学出版社
出版时间:2014-02-01
ISBN:9787562478683
定价:¥35.00
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内容简介
本书系“求实”高等学校应用英语专业系列教材之一。本书共13章,采用“读新闻”顺序进行材料的编排。针对当下媒体行业的迅猛发展,详细介绍了传统媒体与现代媒体的不同特点,从学习者的需要出发,通过对英语新闻基础知识详尽的介绍,配以大量的实例,给英语新闻爱好者以及自学者提供了很好的学习机会。本书内容在选材上注重真实性,充分体现师生互动,编排体例便于教学应用。本教材适用于高等学校应用英语专业三年级学生和普通高校英语专业本科学生,以及新闻英语爱好者。
作者简介
暂缺《英语媒体阅读》作者简介
目录
CHAPTER 0NE Introduction to News and the Medium
I.News
II.News Values
Ⅲ.Hard News and Soft News
lV.Media
V.Newspapers and Magazines in USA and UK
VI.News Agency
CHAPTER TWO Introduction to Sections of Medium
Sections of a Newspaper
CHAPTER THREE Understanding News Headline
I.Knowing Newspaper Headline
II.Features of the English Newspaper Headline
Ill.News Headline Grammar
IV.Rhetorical Devices Of English Newspaper Headline
V.Different Types of Newspaper Headline
VI.Headline Vocabulary
CHAPTER FOUR Reading News Lead
I.News Lead and Summary Sentence
II.Direct Lead
III.Delayed Lead
IV.The Inverted Pyramid Form
V.Understanding News Lead
CHAPTER FIVE Different News Types
I.News Types
II.The Layout of Newspaper
CHAPTER SIX Advertisement Reading
I.Features of Advertising English
II.Classified Advertisements
III.Cultural Differences in Advertising Texts
CHAPTER SEVEN Methods of News Reading
Critical Reading
CHAPTER EIGHT Introduction to Internet News Reading
I.The Superiority of Internet as a Mass Medium
II.Linguistic Features of Internet News
III.The layout of Newspaper Website
lV.How to Search News on the Internet
CHAPTER NINE English-Chinese News Translation
I.Translating News Headlines
II.Translating News Leads
III.Translating News Body
IV.Cultural Awareness in English-Chinese News Translation
CHAPTER TEN Introduction to English Newspaper Formats
I. Broadsheet
II.Tabloid—A sensational.Gossip—filled Newspaper
III.Compact Newspaper—Tabloid Format Newspaper
IV.Berliner (format)
V.Switch to Smaller Sizes
CHAPTER ElEVEN New Media
I.Interactivity and New Media
II.Microblog—an Information Platform of New Media Era
Ⅲ.Twitter&Sina’s Weibo
IV.Viber and Wechat
V.Newspapers in New Media Context
CHAPTER TWELVE Making a Newspaper
I.Technical Support
II.Making Your Own Classroom Paper
III.Resources
CHAPTER THIRTEEN Selected News Stories
APPENDIX Journalistic Vocabulary
I.News
II.News Values
Ⅲ.Hard News and Soft News
lV.Media
V.Newspapers and Magazines in USA and UK
VI.News Agency
CHAPTER TWO Introduction to Sections of Medium
Sections of a Newspaper
CHAPTER THREE Understanding News Headline
I.Knowing Newspaper Headline
II.Features of the English Newspaper Headline
Ill.News Headline Grammar
IV.Rhetorical Devices Of English Newspaper Headline
V.Different Types of Newspaper Headline
VI.Headline Vocabulary
CHAPTER FOUR Reading News Lead
I.News Lead and Summary Sentence
II.Direct Lead
III.Delayed Lead
IV.The Inverted Pyramid Form
V.Understanding News Lead
CHAPTER FIVE Different News Types
I.News Types
II.The Layout of Newspaper
CHAPTER SIX Advertisement Reading
I.Features of Advertising English
II.Classified Advertisements
III.Cultural Differences in Advertising Texts
CHAPTER SEVEN Methods of News Reading
Critical Reading
CHAPTER EIGHT Introduction to Internet News Reading
I.The Superiority of Internet as a Mass Medium
II.Linguistic Features of Internet News
III.The layout of Newspaper Website
lV.How to Search News on the Internet
CHAPTER NINE English-Chinese News Translation
I.Translating News Headlines
II.Translating News Leads
III.Translating News Body
IV.Cultural Awareness in English-Chinese News Translation
CHAPTER TEN Introduction to English Newspaper Formats
I. Broadsheet
II.Tabloid—A sensational.Gossip—filled Newspaper
III.Compact Newspaper—Tabloid Format Newspaper
IV.Berliner (format)
V.Switch to Smaller Sizes
CHAPTER ElEVEN New Media
I.Interactivity and New Media
II.Microblog—an Information Platform of New Media Era
Ⅲ.Twitter&Sina’s Weibo
IV.Viber and Wechat
V.Newspapers in New Media Context
CHAPTER TWELVE Making a Newspaper
I.Technical Support
II.Making Your Own Classroom Paper
III.Resources
CHAPTER THIRTEEN Selected News Stories
APPENDIX Journalistic Vocabulary
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