书籍详情
商务英语阅读
作者：聂钟鸣，郑斯楣，田堃 等编
出版社：天津大学出版社
出版时间：2014-01-01
ISBN：9787561848876
定价：¥30.00
购买这本书可以去
内容简介
《示范性高等院校应用型规划教材：商务英语阅读》共分18个单元，收录了在国内外权威媒体上发表的36篇文章，内容涉及公司组织结构、人力资源管理、产品研发与售后服务、广告与市场营销、国际贸易与国际金融、保险、商法、经济学原理等商务英语的各个方面。《示范性高等院校应用型规划教材：商务英语阅读》可作为商务英语专业本科和专科、英语专业本科和专科以及商科相关专业本科和专科高年级学生的必修课或选修课教材，也可供商务职场人士、BEC考生和英语爱好者使用。
作者简介
暂缺《商务英语阅读》作者简介
目录
Unit 1 Company Structure
Unit 2 Company Benefits
Unit 3 Recruitment， Training and Workplace
Unit 4 Product Innovation
Unit 5 Customer Service
Unit 6 Art of Selling
Unit 7 Branding
Unit 8 Advertising
Unit 9 Business Strategy
Unit 10 International Trade and Networks
Unit 11 Money and Finance
Unit 12 Stocks and Bonds
Unit 13 Business Law
Unit 14 Accounting
Unit 15 Insurance
Unit 16 Basic Economics
Unit 17 Business Environment
Unit 18 Ethnic Economics
Unit 2 Company Benefits
Unit 3 Recruitment， Training and Workplace
Unit 4 Product Innovation
Unit 5 Customer Service
Unit 6 Art of Selling
Unit 7 Branding
Unit 8 Advertising
Unit 9 Business Strategy
Unit 10 International Trade and Networks
Unit 11 Money and Finance
Unit 12 Stocks and Bonds
Unit 13 Business Law
Unit 14 Accounting
Unit 15 Insurance
Unit 16 Basic Economics
Unit 17 Business Environment
Unit 18 Ethnic Economics
猜您喜欢
