书籍详情
21世纪大学实用行业英语综合教程
作者:姜荷梅 ,叶利华 ,杨苗捷 编
出版社:复旦大学出版社
出版时间:2013-02-01
ISBN:9787309093780
定价:¥33.00
购买这本书可以去
内容简介
《21世纪大学实用行业英语综合教程/21世纪大学行业英语系列》融多种行业专业基础知识于一册,由14单元组成,涉及1个热门行业领域:市场营销、连锁经营、国际贸易、物流、电子商务、财务会计、广告、餐饮与旅游、信息技术应用、法律应用,以及企业发展起重要作用的人力资源、公共关系、企业文化等。每个单元涉及一个独立的主题,并围绕该主题安排教学内容和设计训练任务。每单元分为9大部分。
作者简介
暂缺《21世纪大学实用行业英语综合教程》作者简介
目录
Unit 1 Marketing市场营销
Text A Marketing Basics
Text B SWOT Analysis——the First Step of Success in Marketing
Text C Happy Clients Bring More Business
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 2 Chain Operation连锁经营
Text A Operation of Chain Stores
Text B Franchising
Text C Case Study—Stein Mart
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 3 International Trade国际贸易
Text A An Introduction to International Trade
Text B Gains from Trade
Text C Exporting—An Overview
Oral Practice
Mini—Project
Phrases&Terms
Surting the Internet
Video Clip
Unit 4 Logistics物流
Text A Overview of Logistics
Text B Components of a Logistics System
Text C How Does Third—party Logistics Work?
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 5 E—commerce电子商务
Text A Introduction to E-commerce
Text B Mobile Commerce
Text C Amazon Case Study
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 6 Advertising广告
Text A Introduction to Advertising(Ⅰ)
Introduction to Advertising(Ⅱ)
Text B Types of Advertising
Text C Brand Loyalty Case Study—Coca—Cola Can Change Up
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 7 Financial Accounting财务会计
Text A Introduction to Accounting
Text B Cash Flow
Text C Internal Control
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 8 Hospitality and Tourism酒店业与旅游业
Text A The Changing Hospitality Industry
Text B Ecotourism
Text C Green Hotels Cater to Increasing Numbers of Eco-conscious Travelers
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 9 Laws and Ethics法律与伦理
Text A International Commercial Law
Text B Anti-piracy Measures
Text C Managing the Challenges of the Protection of Intellectual Property Rights
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 10 Applications of Information Technology信息技术的应用
Text A Security and Privacy Challenges in Cloud Computing Environments(Ⅰ)
Security and Privacy Challenges in Cloud Computing Environments(Ⅱ)
Text B Social Network—Facebook
Text C The Smartphone Information Revolution
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 11 Human Resources人力资源
Text A Functions of Human Resources Management
Text B External vs Internal Recruitment
Text C Case Study—Cabinet Manufacturer Improves Efficiency with Automated Workforce Management
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 12 Public Relations公共关系
Text A Public Relations Basics(Ⅰ)
Public Relations Basics(Ⅱ)
Text B Learning to Use PR Functions
Text C The Past and Present of Public Relations
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 13 Organizational Culture企业文化
Text A Organizational Culture
Text B Culture:Your Environment for People at Work
Text C Measuring Organizational Culture(Ⅰ)
Measuring Organizational Culture(Ⅱ)
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 14 Setting Up Your Own Business创业
Text A Thinking of Starting a Small Business?
Thinking of Starting a Small Business?
Text B Ten Simple Rules for a Successful Start-up
Text C Tips to Get Rich Young
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Internet
Video Clip
Glossary
Text A Marketing Basics
Text B SWOT Analysis——the First Step of Success in Marketing
Text C Happy Clients Bring More Business
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 2 Chain Operation连锁经营
Text A Operation of Chain Stores
Text B Franchising
Text C Case Study—Stein Mart
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 3 International Trade国际贸易
Text A An Introduction to International Trade
Text B Gains from Trade
Text C Exporting—An Overview
Oral Practice
Mini—Project
Phrases&Terms
Surting the Internet
Video Clip
Unit 4 Logistics物流
Text A Overview of Logistics
Text B Components of a Logistics System
Text C How Does Third—party Logistics Work?
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 5 E—commerce电子商务
Text A Introduction to E-commerce
Text B Mobile Commerce
Text C Amazon Case Study
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 6 Advertising广告
Text A Introduction to Advertising(Ⅰ)
Introduction to Advertising(Ⅱ)
Text B Types of Advertising
Text C Brand Loyalty Case Study—Coca—Cola Can Change Up
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 7 Financial Accounting财务会计
Text A Introduction to Accounting
Text B Cash Flow
Text C Internal Control
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 8 Hospitality and Tourism酒店业与旅游业
Text A The Changing Hospitality Industry
Text B Ecotourism
Text C Green Hotels Cater to Increasing Numbers of Eco-conscious Travelers
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 9 Laws and Ethics法律与伦理
Text A International Commercial Law
Text B Anti-piracy Measures
Text C Managing the Challenges of the Protection of Intellectual Property Rights
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 10 Applications of Information Technology信息技术的应用
Text A Security and Privacy Challenges in Cloud Computing Environments(Ⅰ)
Security and Privacy Challenges in Cloud Computing Environments(Ⅱ)
Text B Social Network—Facebook
Text C The Smartphone Information Revolution
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 11 Human Resources人力资源
Text A Functions of Human Resources Management
Text B External vs Internal Recruitment
Text C Case Study—Cabinet Manufacturer Improves Efficiency with Automated Workforce Management
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 12 Public Relations公共关系
Text A Public Relations Basics(Ⅰ)
Public Relations Basics(Ⅱ)
Text B Learning to Use PR Functions
Text C The Past and Present of Public Relations
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 13 Organizational Culture企业文化
Text A Organizational Culture
Text B Culture:Your Environment for People at Work
Text C Measuring Organizational Culture(Ⅰ)
Measuring Organizational Culture(Ⅱ)
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Internet
Video Clip
Unit 14 Setting Up Your Own Business创业
Text A Thinking of Starting a Small Business?
Thinking of Starting a Small Business?
Text B Ten Simple Rules for a Successful Start-up
Text C Tips to Get Rich Young
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Internet
Video Clip
Glossary
猜您喜欢