书籍详情
外贸交际英语
作者：张启途 编
出版社：对外经济贸易大学出版社
出版时间：2013-03-01
ISBN：9787566306548
定价：¥29.00
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内容简介
《外贸交际英语/全国高等院校基于工作过程的校企合作系列教材》基于贸易工作过程设计，根据贸易过程的8个基本步骤，设计8个基本贸易情景，涉及整个贸易工作流程中最重要的内容，分别为找客户、价格洽谈、付款洽谈、装运洽谈、包装洽谈、保险洽谈、签订合同、索赔洽谈。每个工作任务情景又分为基础知识、工作背景、商务对话、商务写作、实践拓展、仿真实训、综合练习等模块，整合外贸英语口语与外贸英语函电两大基本商务交际课程，突出工学结合、任务驱动教学要求，采用真实案例教学、互联网教学方式，就一个对外贸易业务内容从两个不同角度训练学生的说和写的不同商务交际能力。编者总结多年成功互联网贸易经验和教学经验，通过熟悉的真实工作案例，本着“够用为度”的原则，从英语交际、贸易过程、电子商务多个方面入手，突出岗位应用能力培养，组织教材编写。教材语言通俗易懂，内容新颖、实用。《外贸交际英语/全国高等院校基于工作过程的校企合作系列教材》可供高职高专院校国际贸易专业、商务英语专业、报关与国际货运专业、电子商务专业学生及其它相关院校学生、商贸行业培训学生及贸易从业人员、自学者使用。
作者简介
暂缺《外贸交际英语》作者简介
目录
Scene One Getting Customers
Basic Knowledge
Work Background
Section 1 Speaking
Invitation to Canton Fair
Section 2 Writing
Establishing Business Relationships
Invitation to Trade Fairs
Sales Promotion
Section 3Real Practice
Practical Skills
Do It by Yourself
Task of Practice: Search Buyers on alibaba.com by Key Words
Exercises
Scene Two Talking about the Price
Basic Knowledge
Work Background
Section 1 Speaking
Talking about the Price of QQ Kites
Section2 Writing
General Inquiry
Specific Inquiry
Offer
Counter Offer
Counter-counter Offer
Acceptance and Order
Section 3 Real Practice
Practical Skills: How to Post New Products on alibaba.com?
Do It by Yourself
Task of Practice: Make Offers Based on FOB, CFR, CIF Terms
Exercises
Scene Three Talking about the Payment
Basic Knowledge
Work Background
Section 1 Speaking
Talking about the Payment
Section 2 Writing
Urging Establishment of L/C
Amendments to L/C
Extension of L/C
Section 3RealPractice
Practical Skills: E-mail
Do It by Yourself
Task of Practice: Make the L/C against Risks
Exercises
Scene Four Talking about the Shipment
Basic Knowledge
Work Background
Section 1 Speaking
Talking about the Shipment
Section 2 Writing
Mode of Transportation
Date of Shipment,
Asking to Allow Partial Shipment
Section 3 Real Practice
Practical Skills: Online Chatting Tool: Trade Manager
Task of Practice: Prepare a Bill of Lading
Exercises
Scene Five Talking about the Packing
Basic Knowledge
Work Background
Section 1 Speaking
Talking about the Silk Garment Packing
Section 2 Writing
About the Way of Packing
Packing of Powder Goods
Packing of Fragile Goods
……
Scene Six Talking about the Insurance
Scene Seven Signing the Contract
Scene Eight Talking about Claims
References
Basic Knowledge
Work Background
Section 1 Speaking
Invitation to Canton Fair
Section 2 Writing
Establishing Business Relationships
Invitation to Trade Fairs
Sales Promotion
Section 3Real Practice
Practical Skills
Do It by Yourself
Task of Practice: Search Buyers on alibaba.com by Key Words
Exercises
Scene Two Talking about the Price
Basic Knowledge
Work Background
Section 1 Speaking
Talking about the Price of QQ Kites
Section2 Writing
General Inquiry
Specific Inquiry
Offer
Counter Offer
Counter-counter Offer
Acceptance and Order
Section 3 Real Practice
Practical Skills: How to Post New Products on alibaba.com?
Do It by Yourself
Task of Practice: Make Offers Based on FOB, CFR, CIF Terms
Exercises
Scene Three Talking about the Payment
Basic Knowledge
Work Background
Section 1 Speaking
Talking about the Payment
Section 2 Writing
Urging Establishment of L/C
Amendments to L/C
Extension of L/C
Section 3RealPractice
Practical Skills: E-mail
Do It by Yourself
Task of Practice: Make the L/C against Risks
Exercises
Scene Four Talking about the Shipment
Basic Knowledge
Work Background
Section 1 Speaking
Talking about the Shipment
Section 2 Writing
Mode of Transportation
Date of Shipment,
Asking to Allow Partial Shipment
Section 3 Real Practice
Practical Skills: Online Chatting Tool: Trade Manager
Task of Practice: Prepare a Bill of Lading
Exercises
Scene Five Talking about the Packing
Basic Knowledge
Work Background
Section 1 Speaking
Talking about the Silk Garment Packing
Section 2 Writing
About the Way of Packing
Packing of Powder Goods
Packing of Fragile Goods
……
Scene Six Talking about the Insurance
Scene Seven Signing the Contract
Scene Eight Talking about Claims
References
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