书籍详情
外贸英文书信（第4版）
作者：诸葛霖，五燕希 编著
出版社：对外经济贸易大学出版社
出版时间：2012-10-01
ISBN：9787566305930
定价：¥36.00
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内容简介
《外贸英语经典系列教材：外贸英文书信（第4版）》在旧版基础上增添了新的书信形式内容，一共增加了六课，分别是：第4课中的商业广告，第56课商务会议纪要，第57课制作表格，第58课图形分析，第59课商业问卷，第60课商务短报告。这些内容都是商务交流活动中至关重要的环节，并且这些环节起着越来越重要的作用。此外，对以上不同形式的商务书信的介绍对商务报告的撰写有很大的帮助，也构成商业报告的一部分内容。这些章节均配有内容讲解和课后练习，便于学习者更新和巩固所学知识。
作者简介
诸葛霖，对外经济贸易大学商务英语系资深教授，外贸英语函电写作创始人。精通进出口外贸实务和进出口运输业务曾在日本和美国等国的研究生院讲学交流，主编了一系列有广泛影响的外贸英语经典书籍，深受广大读者好评。王燕希，对外经济贸易大学商务英语系副教授，曾赴美研修，多年来一直从事商务英语教学工作。研究范围有商务联系学、商务修辞、广告营销等，发表过不少有关论文。主要作品有《实用商务英语写作大全一本通》、《广告英语》、《融八美国——最新美国口语》、《商务沟通》、《商贸英语》等。
目录
Lesson 1 Layout of a Business Letter （1）
Lesson 2 Layout of a Business Letter （2）
Review and Highlight 1
Lesson 3 EstablishingBusinessRelations
Lesson 4 SalesPromotion&BusinessCommercials
Lesson 5 Letteroflnvitation
Lesson 6 Advice ofltinerary
Review and Highlight 2
Lesson 7 Credit Enquiry
Lesson 8 SpecificEnquiry
Lesson 9 0ffer
Lesson 10 Inquiry &Non-firmOffer
Lesson 11 Confirming a Non-firm Offer
Lesson 13 Reply to a Counter-offer
Lesson 14 Firm Offer
Lesson 15 First Order
Lesson 16 Refusing the Request to Reinstate an Order
Lesson 17 Goods on Approval
Lesson 18 Goods on Consignment
Review and Highlight 3
Lesson 19 Proformalnvoice
Lesson 20 TransferringBusinessRelations
Lesson 21 Requesting SpecialAllowance
Lesson 22 Refusing PriceReduction
Lesson 23 AccountsBalance
Lesson 24 Accounts Settlement
Lesson 25 Terms of Payment
Lesson 26 Documents against Payment
Lesson 27 Documents against Acceptance
Lesson 28 Urging Establishment of a Letter of Credit
Lesson 29 Requesting L/C Amendment
Lesson 30 L/C Amendment
Lesson 31 Extension of an L/C
Lesson 32 Shipping Instructions
Review and Highlight 4
Lesson 33 Shipment
Lesson 34 Urging Immediate Shipment
Lesson 35 Shipping Advice
Lesson 36 Packing and Shipping Marks
Lesson 37 Delay in Transportation Strike
Lesson 38 Insurance （1）
Lesson 39 Insurance （2）
Lesson 40 Insurance Claim
Review and Highlight 5
Lesson 41 Sending Replacement
Lesson 42 Agent's Complaint of Poor Quality Goods
Lesson 43 Exporter's Reply to the Complaint
Lesson 44 A Claim for Shortweight
Lesson 45 Settlement of a Claim
Lesson 46 New Agent
Lesson 47 Exclusive Agency
Lesson 48 Establishing a Permanent Office
Lesson 49 Processing Trade
Lesson 50 Compensation Trade
Lesson 51 Joint Venture
Lesson 52 Leasing Trade
Lesson 53 Sales Agreement
Review and Highlight 6
Lesson 54 Business Memo
……
Lesson 2 Layout of a Business Letter （2）
Review and Highlight 1
Lesson 3 EstablishingBusinessRelations
Lesson 4 SalesPromotion&BusinessCommercials
Lesson 5 Letteroflnvitation
Lesson 6 Advice ofltinerary
Review and Highlight 2
Lesson 7 Credit Enquiry
Lesson 8 SpecificEnquiry
Lesson 9 0ffer
Lesson 10 Inquiry &Non-firmOffer
Lesson 11 Confirming a Non-firm Offer
Lesson 13 Reply to a Counter-offer
Lesson 14 Firm Offer
Lesson 15 First Order
Lesson 16 Refusing the Request to Reinstate an Order
Lesson 17 Goods on Approval
Lesson 18 Goods on Consignment
Review and Highlight 3
Lesson 19 Proformalnvoice
Lesson 20 TransferringBusinessRelations
Lesson 21 Requesting SpecialAllowance
Lesson 22 Refusing PriceReduction
Lesson 23 AccountsBalance
Lesson 24 Accounts Settlement
Lesson 25 Terms of Payment
Lesson 26 Documents against Payment
Lesson 27 Documents against Acceptance
Lesson 28 Urging Establishment of a Letter of Credit
Lesson 29 Requesting L/C Amendment
Lesson 30 L/C Amendment
Lesson 31 Extension of an L/C
Lesson 32 Shipping Instructions
Review and Highlight 4
Lesson 33 Shipment
Lesson 34 Urging Immediate Shipment
Lesson 35 Shipping Advice
Lesson 36 Packing and Shipping Marks
Lesson 37 Delay in Transportation Strike
Lesson 38 Insurance （1）
Lesson 39 Insurance （2）
Lesson 40 Insurance Claim
Review and Highlight 5
Lesson 41 Sending Replacement
Lesson 42 Agent's Complaint of Poor Quality Goods
Lesson 43 Exporter's Reply to the Complaint
Lesson 44 A Claim for Shortweight
Lesson 45 Settlement of a Claim
Lesson 46 New Agent
Lesson 47 Exclusive Agency
Lesson 48 Establishing a Permanent Office
Lesson 49 Processing Trade
Lesson 50 Compensation Trade
Lesson 51 Joint Venture
Lesson 52 Leasing Trade
Lesson 53 Sales Agreement
Review and Highlight 6
Lesson 54 Business Memo
……
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