书籍详情
商务英语写作2
作者：虞苏美，张春柏 编
出版社：高等教育出版社
出版时间：2001-03-01
ISBN：9787040086850
定价：¥29.80
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内容简介
《商务英语系列教材：商务英语写作（2）》分为两大部分：一部分为商务文件的写作，包括一般的商务信函，如推销信、询问信、订货信、投诉信等；另一部分为公司内部的报告和合同等，其中合同部分有一些英汉对照的样本，供学生学习参考。另外，本套教材还配有丰富多样的练习及参考答案。
作者简介
暂缺《商务英语写作2》作者简介
目录
Lesson 1 Elements of a Good Business Letter
1. What Is a Good Business Letter?
2. The Layout of a Business Letter
3. Addressing the Envelope
4. Telefax and E-mail
Exercises
Lesson 2 Promotion Communications
1. What Is a Good Sales Letter?
2. Selling a Product
3. Selling a Service
4. More Samples
Exercises
Lesson 3 Request Letters
1. What Is an Effective Request Letter?
2. Requesting Detailed Information about an Advertised Product
3. Requesting Information about the Availability of a Product
4. Requesting Information about an Advertised Service
5. Requesting Information about Discounts
6. More Samples
Exercises
Lesson 4 Response Letters
1. Responding to Requests for Detailed Information about an
Advertised Product
2. Responding to Requests for Information about an Advertised Service
3. Responding to Requests for Information about the Availability of a Product or Service
4. More Samples
Exercises
Lesson 5 Special Request Letters
1. Asking for an Appointment
2. Asking for Advice
3. Asking for Free Products
4. Requesting Reproduction Privileges for Commercial Use
5. More Samples
Exercises
Lesson 6 Responding to Special Request Letters
1. Responding to a Request for an Appointment
2. Responding to a Request for Advice
3. Responding to a Request for Free Products
4. Responding to a Request for Reproduction Privileges for Commercial Use
5. More Samples
Exercises
Lesson 7 Letters From Customers to Suppliers（I）
1. Placing an Order
2. Cancelling an Order
3. Thanking a Supplier for Service
4. Complaining about Unsatisfactory Service or Product
5. More Samples
Exercises
Lesson 8 Letters form Suppliers to Customers（I）
Lesson 9 Letters From Customers to Suppliers（II）
Lesson 10 Letters form Suppliers to Customers（II）
Lesson 11 Collection Letters
Lesson 12 Interoffice Letters（Memorandums）
Lesson 13 Employment Communications
Lesson 14 Business Invitations and Responses
Lesson 15 The Writing of Advertisements
Lesson 16 Classification and Structure of Business Reports
Lesson 17 Procedures of Writing a Forma Business Report
Lesson 18 Business Contracts
Keys to the Exercises
1. What Is a Good Business Letter?
2. The Layout of a Business Letter
3. Addressing the Envelope
4. Telefax and E-mail
Exercises
Lesson 2 Promotion Communications
1. What Is a Good Sales Letter?
2. Selling a Product
3. Selling a Service
4. More Samples
Exercises
Lesson 3 Request Letters
1. What Is an Effective Request Letter?
2. Requesting Detailed Information about an Advertised Product
3. Requesting Information about the Availability of a Product
4. Requesting Information about an Advertised Service
5. Requesting Information about Discounts
6. More Samples
Exercises
Lesson 4 Response Letters
1. Responding to Requests for Detailed Information about an
Advertised Product
2. Responding to Requests for Information about an Advertised Service
3. Responding to Requests for Information about the Availability of a Product or Service
4. More Samples
Exercises
Lesson 5 Special Request Letters
1. Asking for an Appointment
2. Asking for Advice
3. Asking for Free Products
4. Requesting Reproduction Privileges for Commercial Use
5. More Samples
Exercises
Lesson 6 Responding to Special Request Letters
1. Responding to a Request for an Appointment
2. Responding to a Request for Advice
3. Responding to a Request for Free Products
4. Responding to a Request for Reproduction Privileges for Commercial Use
5. More Samples
Exercises
Lesson 7 Letters From Customers to Suppliers（I）
1. Placing an Order
2. Cancelling an Order
3. Thanking a Supplier for Service
4. Complaining about Unsatisfactory Service or Product
5. More Samples
Exercises
Lesson 8 Letters form Suppliers to Customers（I）
Lesson 9 Letters From Customers to Suppliers（II）
Lesson 10 Letters form Suppliers to Customers（II）
Lesson 11 Collection Letters
Lesson 12 Interoffice Letters（Memorandums）
Lesson 13 Employment Communications
Lesson 14 Business Invitations and Responses
Lesson 15 The Writing of Advertisements
Lesson 16 Classification and Structure of Business Reports
Lesson 17 Procedures of Writing a Forma Business Report
Lesson 18 Business Contracts
Keys to the Exercises
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