书籍详情
商务英语写作
作者:王丹丹,宋晓丹 著
出版社:经济管理出版社
出版时间:2013-01-01
ISBN:9787509620700
定价:¥38.00
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内容简介
《高职高专“十二五”商务英语系列教材:商务英语写作》主要包括职业商务英语写作的基本特点、写作过程和工作申请资料、内部常用信函、商务信函和商务报告等职业商务英语写作要求,采用最新的商业情境和日常工作场所作为学习情境,有效地展示了不同类型职业商务英语文档的功能、范围和组织形式,利用最新的技术手段、互联网、电子邮件、商务博客和网络视频会议作为训练写作的媒介,使读者能从学习者成为实际工作中的成功写作者,提高职业商务英语写作的有效性,提升就业能力。
作者简介
王丹丹,毕业于大连外国语学院,现任大连职业技术学院国际商务语言学院教师。 主讲商务英语精读、商务英语写作、商务英语阅读、英语国家概况和跨文化商务交际等课程。
目录
Chapter 1 Writing and Your Career
Ⅰ.THE IMPORTANCE OF PROFESSIONAL WRITING
Ⅱ.THE SPECIFIC SITUATIONS FOR BUSINESS WRITING
Ⅲ.THE KEY TO BUSINESS WRITING
Ⅳ.THE CRITERIA FOR GOOD PROFESSIONAL WRITING
SUMMARY
PRACTICE
Chapter 2 Writing Process
Ⅰ.RESEARCHING
Ⅱ.PLANNING
Ⅲ.DRAFTING
Ⅳ.POLISHING
Ⅴ.DESIGNING DOCUMENT
SUMMARY
PRACTICE
Chapter 3 Some Basics of Professional Writing
Ⅰ.PARTS OF BUSINESS CORRESPONDENCE
Ⅱ.WRITING BUSINESS MESSAGE
PRACTICE
Chapter 4 Conducting the Job Search
Ⅰ.STARTING THE EMPLOYMENT PROCESS
Ⅱ.PREPARING A SELF-APPRAISAL INVENTORY
Ⅲ.PREPARING A RESUME
Ⅳ.THE STYLES OF RESUME
SUMMARY
PRACTICE
Chapter 5 Selling Yourself to Employers
Ⅰ.PREPARING A COVER LETTER
Ⅱ.COMPLETING AN EMPLOYMENT APPLICATION
Ⅲ.INTERVIEWING
Ⅳ.FOLLOW-UP LETTERS
PRACTICE
Chapter 6 Writing Routine Business Correspondence
Ⅰ.MEMO WRITING
Ⅱ.WRITING FAXES
Ⅲ.WRITNG E-MAILS
Ⅳ.MEETING COMMUNICATIONS
Ⅴ.BLOGS
SUMMARY
PRACTICE
Chapter 7 Writing Order Letters and Letters of Inquiry
Ⅰ.SENDING ORDER MESSAGES
Ⅱ.WRITING INQUIRIES AND REQUESTS
Ⅲ.WRITING COLLECTION LETTERS
SUMMARY
PRACTICE
Chapter 8 Sales Letters
Ⅰ.PRINCIPLES OF WRITING SALES LETTERS
Ⅱ.PLANNING SALES LETTERS
Ⅲ.WRITING EFFECTIVE SALES LETTERS
PRACTICE
Chapter 9 Customer Relations Letters
Ⅰ.WRITING GOODWILL MESSAGES
Ⅱ.WRITING COMPLAINT LETTERS
Ⅲ.WRITING ADJUSTMENT LETTERS
UMMARY
PRACTICE
Chapter 10 Writing Business Reports
Ⅰ.THE FUNCTION OF BUSINESS REPORTS
Ⅱ.STEPS FOR WRITING BUSINESS REPORTS
Ⅲ.BUSINESS REPORT FORMAT
Ⅳ.GUIDELINES FOR WRITING REPORTS AT WORK
SUMMARY
PRACTICE
Appendix
Bibliography
Ⅰ.THE IMPORTANCE OF PROFESSIONAL WRITING
Ⅱ.THE SPECIFIC SITUATIONS FOR BUSINESS WRITING
Ⅲ.THE KEY TO BUSINESS WRITING
Ⅳ.THE CRITERIA FOR GOOD PROFESSIONAL WRITING
SUMMARY
PRACTICE
Chapter 2 Writing Process
Ⅰ.RESEARCHING
Ⅱ.PLANNING
Ⅲ.DRAFTING
Ⅳ.POLISHING
Ⅴ.DESIGNING DOCUMENT
SUMMARY
PRACTICE
Chapter 3 Some Basics of Professional Writing
Ⅰ.PARTS OF BUSINESS CORRESPONDENCE
Ⅱ.WRITING BUSINESS MESSAGE
PRACTICE
Chapter 4 Conducting the Job Search
Ⅰ.STARTING THE EMPLOYMENT PROCESS
Ⅱ.PREPARING A SELF-APPRAISAL INVENTORY
Ⅲ.PREPARING A RESUME
Ⅳ.THE STYLES OF RESUME
SUMMARY
PRACTICE
Chapter 5 Selling Yourself to Employers
Ⅰ.PREPARING A COVER LETTER
Ⅱ.COMPLETING AN EMPLOYMENT APPLICATION
Ⅲ.INTERVIEWING
Ⅳ.FOLLOW-UP LETTERS
PRACTICE
Chapter 6 Writing Routine Business Correspondence
Ⅰ.MEMO WRITING
Ⅱ.WRITING FAXES
Ⅲ.WRITNG E-MAILS
Ⅳ.MEETING COMMUNICATIONS
Ⅴ.BLOGS
SUMMARY
PRACTICE
Chapter 7 Writing Order Letters and Letters of Inquiry
Ⅰ.SENDING ORDER MESSAGES
Ⅱ.WRITING INQUIRIES AND REQUESTS
Ⅲ.WRITING COLLECTION LETTERS
SUMMARY
PRACTICE
Chapter 8 Sales Letters
Ⅰ.PRINCIPLES OF WRITING SALES LETTERS
Ⅱ.PLANNING SALES LETTERS
Ⅲ.WRITING EFFECTIVE SALES LETTERS
PRACTICE
Chapter 9 Customer Relations Letters
Ⅰ.WRITING GOODWILL MESSAGES
Ⅱ.WRITING COMPLAINT LETTERS
Ⅲ.WRITING ADJUSTMENT LETTERS
UMMARY
PRACTICE
Chapter 10 Writing Business Reports
Ⅰ.THE FUNCTION OF BUSINESS REPORTS
Ⅱ.STEPS FOR WRITING BUSINESS REPORTS
Ⅲ.BUSINESS REPORT FORMAT
Ⅳ.GUIDELINES FOR WRITING REPORTS AT WORK
SUMMARY
PRACTICE
Appendix
Bibliography
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