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电子商务英语

电子商务英语

作者:谭颖,高蓓,金兴玉 编

出版社:电子工业出版社

出版时间:2013-03-01

ISBN:9787121195815

定价:¥29.00

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内容简介
  《零距离上岗·高职高专电子商务专业系列规划教材:电子商务英语》结合电子商务英语的教学需要,力求体现电子商务的最新发展,以使学生系统掌握电子商务专业知识与电子商务英语的听说读写能力,并最终能将电子商务英语知识融入电子商务职业岗位所需的技能中为目标,详细阐述了B2B、B2C、C2C、网络营销、网上支付、网站建设等内容。《零距离上岗·高职高专电子商务专业系列规划教材:电子商务英语》密切联系电子商务运作实务,具有很强的可操作性和应用性。
作者简介
暂缺《电子商务英语》作者简介
目录
Chapter 1  The Internet and Business  
 New Words and Expressions  
 Online Reading Material  
 Text Translation  
 Translation Exercise  
Chapter 2  How Business to Business Works  
 New Words and Expressions  
 Online Reading Material  
 Text Translation  
 Translation Exercise  
Chapter 3  Understanding B2C E-Business  
 New Words and Expressions  
 Online Reading Material A  
 Online Reading Material B  
 Text Translation  
 Translation Exercise  
Chapter 4  Usability of the E-Business Web Site  
 New Words and Expressions  
 Online Reading Material A  
 Online Reading Material B  
 Test Translation  
 Translation Exercise  
Chapter 5  E-Marketing Planning  
 New Words and Expressions  
 Online Reading Material  
 Text Translation  
 Translation Exercise  
Chapter 6  Applying the Marketing Mix to E-Business  
 New Words and Expressions  
 Online Reading Material A  
 Online Reading Material B  
 Text Translation  
 Translation Exercise  
Chapter 7  E-payment on the World Wide Web  
 New Words and Expressions  
 Online Reading Material  
 Text Translation  
 Translation Exercise  
Chapter 8  A Security Plan for E-Business  
 New Words and Expressions  
 Online Reading Material  
 Text Translation  
 Translation Exercise  
Chapter 9  Supporting Customers Online  
 New Words and Expressions  
 Online Reading Material  
 Text Translation  
 Translation Exercise  
Appendix A  电子商务术语  
Appendix B  电子商务专业英语单词  
参考文献
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