高级综合商务英语（第1册）

　　彭青龙等编著的《高级综合商务英语》共有12个单元，内容包括经济、管理、法律和文化四大模块，涉及全球经济、国际市场、新兴行业、信息技术、商业创新、法律诉讼、营销策略、危机公关、网络文化、职业规划、金融危机、企业管理等多个主题。每单元均由Lead．in、TextA、Text B及相关练习组成。Lead—in主题明确、内容新颖、形式多样，具有很强的针对性和启发性。TextA侧重商务知识习得、语言综合能力和逻辑思辨能力的训练，练习形式主要有篇章理解、完形填空、句子改写、翻译、听力、写作等。TextB是商务案例语篇阅读材料，注重培养学生分析问题和解决问题的能力，练习包括口述、会谈、辩论、应用文写作等多种形式。各个单元都十分强调口语、写作和商务实践能力，因此相应的配套练习也比较多。

暂缺《高级综合商务英语（第1册）》作者简介

Unit 1 Globalization
 Text A The Empire Strikes Back
 Text B Disney Theme Park
Unit 2 Film Industry
 Text A The Harry Potter Economy
 Text B China's Investment in Silver Screen
Unit 3 Property Boom
 Text A Between a Rock and a Living Space
 Text B Building Excitement
Unit 4 Information Technology
 Text A Silicon Valley Visionary Who Put Apple on Top
 Text B Nokia at the Crossroads: Blazing Platforms
Unit 5 Creativity and Innovation
 Text A The Postmodern Craving for Creativity
 Text B Design Thinking
Unit 6 Commercial Litigation
 TextA Reducing the Risk of Commercial Litigation in theUnited States
 Text B The McDonald's Coffee Lawsuit and Now, the Rest of theStory
Unit 7 Mass Customization
 Text A BMW Drives Germany
 Text B How Mass Customization Is Changing Our World
Unit 8 Crisis Management
 Text A A Crisis Made in Japan
 Text B Crisis Management in Belgium: the Case ofCoca-Cola
Unit 9 Internet and Our Life
 Text A How Long Will Google's Magic Last?
 Text B Has the Internet Brought Us Together or Pulled UsApart?
Unit 30 Career Planning
 Text A How to Change the World
 Text B How Will You Measure Your life?
Unit 13 Financial Crisis
 Text A Cinderella's Moment
 Text B Fixing Europe's Single Currency
Unit 32 Entrepreneuhip
 Text A Can Red Wine Help You Live Forever?
 Text B An Interview with Tim Ferriss--Author of The 4-HourWorkweek