书籍详情
21世纪职业技术教育规划教材：外贸函电（国际商务专业）
作者：王俊，张熹春，教育部商业职业教学指导委员会 编
出版社：南海出版公司
出版时间：2009-02-01
ISBN：9787544242936
定价：¥22.80
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内容简介
伴随着社会主义市场经济的发展，我国职业技术教育进入一个崭新的发展阶段。近年来，招生数量的增加、社会需求的新标准，对职业技术教育教学提出了新的、更大的挑战。为了推进高职、中职教育专业和课程改革，加强教材建设，我们组织编写了这套“21世纪职业技术教育规划教材”。职业技术教育是就业教育，目的是将人力资源变成人力资本。我们在组织编写这套教材时，以明确的职业导向作为编写理念，将先进的知识观、发展观和人文教育观融于一体，在指导思想上注重处理好教材编写中理论与实践、深度与广度、难度与易度、传统与创新、利教与利学、知识传授和技能培养等六个方面的关系。力求通过本套教材的编写，努力为职业技术教育教学改革服务，为培养社会急需的优秀初、中级技术型应用人才服务。在遴选教材参编人员时，我们贯彻了三方人员结合的原则，即以职业院校具有一线教学丰富实践经验和教材编写经验的优秀教师为主，高校教师和企业界人员共同参与，优先选择重点专业、精品课程，力求编写出具有时代特色的精品职教教材。
作者简介
暂缺《21世纪职业技术教育规划教材：外贸函电（国际商务专业）》作者简介
目录
Unit One Layout of a Business Letter
Unit Two Establishment of Business Relations
Sample 1 A Letter from an Exporter
Sample 2 A I.etter from an Importer
Sample 3 A Reply
Sample 4 Credit Inquiry
Typical Sentences on Establishment of Business Relations
Review and Exercises
Unit Three Enquiry & Offer
Sample 1 A First Enquiry
Sample 2 A Specific Enquiry
Sample 3 A Reply to an Enquiry
Sample 4 A Firm Offer
Sample 5 A Non-Firm Offer
Typical Sentences on Enquiry ＆ Offer
Review and Exercises
Unit Four Counter-offer & Order
Sample 1 A Counter-offer
Sample 2 Accepting a Counter-offer
Sample 3 Declining a Counter-offer
Sample 4 A First Order
Sample 5 Confirmation of an Order
Sample 6 Sending an S/C
Typical Sentences on Counter-offer ＆ Order
Review and Exercises
Unit Five Payment
Sample 1 Asking for Payment by T/T
Sample 2 Asking for D/P Terms
Sample 3 Proposing to Pay by 30 Days L/C
Sample 4 A Specimen L/C
Sample 5 Amending the L/C
Typical Sentences on Payment
Review and Exercises
Unit Six Packing & Shipment
Sample 1 Packing Requirement
Sample 2 Inner Packing
Sample 3 Proposing Transshipment
Sample 4 Shipping Instructions
Samole 5 Shipping Advice
Typical Sentences on Packing ＆ Shipment
Review and Exercises
Unit Seven Insurance
Sample 1 Asking for Insurance Arrangement
Sample 2 Asking for Excessive Insurance
Sample 3 Open Policy
Typical Sentences on Insurance
Review and Exercises
Unit Eight Claim
Sample 1 Claim for Inferior Quality
Sample 2 Claim for Short Delivery
Sample 3 Settlement of a Claim
Typical Sentences on Claim
Review and Exercises
Unit Nine Documentation
Unit Two Establishment of Business Relations
Sample 1 A Letter from an Exporter
Sample 2 A I.etter from an Importer
Sample 3 A Reply
Sample 4 Credit Inquiry
Typical Sentences on Establishment of Business Relations
Review and Exercises
Unit Three Enquiry & Offer
Sample 1 A First Enquiry
Sample 2 A Specific Enquiry
Sample 3 A Reply to an Enquiry
Sample 4 A Firm Offer
Sample 5 A Non-Firm Offer
Typical Sentences on Enquiry ＆ Offer
Review and Exercises
Unit Four Counter-offer & Order
Sample 1 A Counter-offer
Sample 2 Accepting a Counter-offer
Sample 3 Declining a Counter-offer
Sample 4 A First Order
Sample 5 Confirmation of an Order
Sample 6 Sending an S/C
Typical Sentences on Counter-offer ＆ Order
Review and Exercises
Unit Five Payment
Sample 1 Asking for Payment by T/T
Sample 2 Asking for D/P Terms
Sample 3 Proposing to Pay by 30 Days L/C
Sample 4 A Specimen L/C
Sample 5 Amending the L/C
Typical Sentences on Payment
Review and Exercises
Unit Six Packing & Shipment
Sample 1 Packing Requirement
Sample 2 Inner Packing
Sample 3 Proposing Transshipment
Sample 4 Shipping Instructions
Samole 5 Shipping Advice
Typical Sentences on Packing ＆ Shipment
Review and Exercises
Unit Seven Insurance
Sample 1 Asking for Insurance Arrangement
Sample 2 Asking for Excessive Insurance
Sample 3 Open Policy
Typical Sentences on Insurance
Review and Exercises
Unit Eight Claim
Sample 1 Claim for Inferior Quality
Sample 2 Claim for Short Delivery
Sample 3 Settlement of a Claim
Typical Sentences on Claim
Review and Exercises
Unit Nine Documentation
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