书籍详情
旅游英语
作者:刘韵琴 编
出版社:湖南大学出版社
出版时间:2010-07-01
ISBN:9787811137798
定价:¥26.00
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内容简介
模块化教学是国际劳工组织为提高劳动者素质开发出的技能培训模式,是目前高职教育普遍认可的教育模式,也是职业教育的成功经验。高职教育应以行业需求为导向,高职院校旅游管理类专业教育与旅游行业联系紧密,其专业人才培养更应体现其职业和岗位的特点。近年来,许多高职院校的旅游管理类专业均结合自身办学优势、专业特点和行业实际,在教学改革上做了大胆尝试,积极开展模块化教学研究,并取得了较为丰硕的成果。但将模块教学改革及课堂实践的理论贯穿于整个课程体系的建设并用以践行成套教材的编写,尤为鲜见。
作者简介
暂缺《旅游英语》作者简介
目录
模块一 Approaching Tourism
Task 1 Travel Service 00 1
Task 2 Types of Travel 015
模块二 Guiding Work
Task 1 Tour Guiding 029
Task 2 How to Make a Guiding Speech 034
Task 3 Basic Methods of Introduction for Tour Guiding 039
Task 4 Guiding of Land Scenery and Nature Scenery 045
模块三 Travel
Task l Travel Itinerary Arrangment 056
Task 2 Service for Travel 06 1
Task 3 Guiding Service 066
Task 4 Dealing with the Problems in Travel 074
模块四 Means of Transportation
Task 1 Introduction of Traffic 079
Task 2 Air Traffic and Ticket 084
Task 3 Trains and Cars 091
模块五 Catering
Task 1 Catering Organizations 097
Task 2 Chinese Cuisine 101
Task 3 Booking,Seating and Ordering 107
Task 4 Banquet Service 112
Task 5 Table Manners and Proposing a Toast 118
模块六 Accommodation
Task 1 Modern Hotels 126
Task 2 Room Reservation and Checking in 133
模块七 Shopping
Task 1 Famous Chinese Local Specialty 143
Task 2 Basic Shopping Knowledge 148
Task 3 Promoting Tourist Products 153
模块八 Recreation
Task 1 Recreation Services l59
Task 2 Recreation Services and Marketing 166
模块九Practical Writings
Task 1 Itineraries 174
Task 2 Business Letter for Travel 179
Task 3 Contracts for Travel185
Task 4 Travel Agreements 189
附录一 旅游实用术语
附录二 旅游相关表格
Task 1 Travel Service 00 1
Task 2 Types of Travel 015
模块二 Guiding Work
Task 1 Tour Guiding 029
Task 2 How to Make a Guiding Speech 034
Task 3 Basic Methods of Introduction for Tour Guiding 039
Task 4 Guiding of Land Scenery and Nature Scenery 045
模块三 Travel
Task l Travel Itinerary Arrangment 056
Task 2 Service for Travel 06 1
Task 3 Guiding Service 066
Task 4 Dealing with the Problems in Travel 074
模块四 Means of Transportation
Task 1 Introduction of Traffic 079
Task 2 Air Traffic and Ticket 084
Task 3 Trains and Cars 091
模块五 Catering
Task 1 Catering Organizations 097
Task 2 Chinese Cuisine 101
Task 3 Booking,Seating and Ordering 107
Task 4 Banquet Service 112
Task 5 Table Manners and Proposing a Toast 118
模块六 Accommodation
Task 1 Modern Hotels 126
Task 2 Room Reservation and Checking in 133
模块七 Shopping
Task 1 Famous Chinese Local Specialty 143
Task 2 Basic Shopping Knowledge 148
Task 3 Promoting Tourist Products 153
模块八 Recreation
Task 1 Recreation Services l59
Task 2 Recreation Services and Marketing 166
模块九Practical Writings
Task 1 Itineraries 174
Task 2 Business Letter for Travel 179
Task 3 Contracts for Travel185
Task 4 Travel Agreements 189
附录一 旅游实用术语
附录二 旅游相关表格
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