书籍详情
商务英语函电（第2版）
作者：王乃彦 著
出版社：对外经济贸易大学出版社
出版时间：2009-09-01
ISBN：9787811345407
定价：¥25.00
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内容简介
《商务英语函电（第2版）》此次修订的宗旨是：体现国际贸易中新的贸易方式及新的做法，使教材实用性更强；体现国际贸易专业核心技能的培养，突出函电写作的能力训练；体现本教材编写一贯的认真严谨的特点，保证系统性和完整性。此次修订的重点是对各章节的注释和练习大量更新，更突出技能型训练；每课加入了Optional Reading，扩大学生阅读量；将代理、电子商务等章节以附录的方式作为辅助材料供教师选择使用；同时加人了一套完整的业务案例，使学生了解一笔业务的全过程。
作者简介
暂缺《商务英语函电（第2版）》作者简介
目录
Chapter One The Layout of a Business Letter
Forms of a Business Letter
Chapter Two Establishing Business Relations
Introduction
Lesson 1 Self-Introduction
Lesson 2 Request for the Establishment of Business Relations
Lesson 3 An Invitation to the Guangzhou Fair
Chapter Test
Chapter Three Enquiries and Offers
Introduction
Lesson 4 An Enquiry for Chinese Cotton Piece Goods
Lesson 5 An Enquiry for Iron Nails
Lesson 6 An Offer
Lesson 7 A Special Offer
Lesson 8 Asking for Proforma Invoice
Lesson 9 Urging the Buyer to Accept the Offer
Chapter Test
Chapter Four Counter-Offers
Introduction
Lesson 10 Counter-offer on Groundnut Kernels
Lesson 11 Persuading the Buyer to Accept the Offer
Lesson 12 Declining a Counter-offer
Chapter Test
Chapter Five Orders and The Conclusion of Business
Introduction
Lesson 13 （A） An order（B） A Repeat Order
Lesson 14 Sending a Sales Contract
Lesson 15 Confirming a Repeat Order
Lesson 16 Counter-Signature
Chapter Test
Chapter Six Payment
Introduction
Lesson 17 （A） Proposing to Pay by 30 Days L/C（B） Reply
Lesson 18 （A） Asking for Easier Payment Terms（B） Reply
Lesson 19 Modifying Terms of Payment
Chapter Test
Chapter Seven Establishment of and Amendment to L/C
Introduction
Lesson 20 （A） Urging the Establishment of L/C（B） Advising the Establishment of L/C and Asking for Timely Delivery
Lesson 21 （A） Amending L/C to Allow Partial Shipment and Transhipment（B） Making Amendment to L/C
Lesson 22 Asking for Extension of L/C
Chapter Test
Chapter Eight Shipment
Introduction
Lesson 23 Packing Requirement
Lesson 24 （A） Shipping Instructions（B） Advising Shipment
Lesson 25 Urging Shipment
Chapter Test
Chapter Nine Insurance
Introduction
Lesson 25 Asking for CFR Terms
Lesson 27 （A） Reply to a Request for Excessive Insurance （B） Type of Coverage
Lesson 28 Covering Insurance for the Buyer
Chapter Test
Chapter Ten Complaints and Claims
Introduction
Lesson 29 Claims for Poor Packing
Lesson 30 Complaint of Short Delivery
Lesson 31 （A） Settlement of Claim （B） Claim Rejected
Chapter Test
Appendix Ⅰ Agencies
Introduction
Appendix Ⅱ Modes of Electronic Communication
Appendix Ⅲ A Case Study
Appendix Ⅳ Worldwide Business Telex Abbreviations
Appendix Ⅴ Money Abbreviation Table
Forms of a Business Letter
Chapter Two Establishing Business Relations
Introduction
Lesson 1 Self-Introduction
Lesson 2 Request for the Establishment of Business Relations
Lesson 3 An Invitation to the Guangzhou Fair
Chapter Test
Chapter Three Enquiries and Offers
Introduction
Lesson 4 An Enquiry for Chinese Cotton Piece Goods
Lesson 5 An Enquiry for Iron Nails
Lesson 6 An Offer
Lesson 7 A Special Offer
Lesson 8 Asking for Proforma Invoice
Lesson 9 Urging the Buyer to Accept the Offer
Chapter Test
Chapter Four Counter-Offers
Introduction
Lesson 10 Counter-offer on Groundnut Kernels
Lesson 11 Persuading the Buyer to Accept the Offer
Lesson 12 Declining a Counter-offer
Chapter Test
Chapter Five Orders and The Conclusion of Business
Introduction
Lesson 13 （A） An order（B） A Repeat Order
Lesson 14 Sending a Sales Contract
Lesson 15 Confirming a Repeat Order
Lesson 16 Counter-Signature
Chapter Test
Chapter Six Payment
Introduction
Lesson 17 （A） Proposing to Pay by 30 Days L/C（B） Reply
Lesson 18 （A） Asking for Easier Payment Terms（B） Reply
Lesson 19 Modifying Terms of Payment
Chapter Test
Chapter Seven Establishment of and Amendment to L/C
Introduction
Lesson 20 （A） Urging the Establishment of L/C（B） Advising the Establishment of L/C and Asking for Timely Delivery
Lesson 21 （A） Amending L/C to Allow Partial Shipment and Transhipment（B） Making Amendment to L/C
Lesson 22 Asking for Extension of L/C
Chapter Test
Chapter Eight Shipment
Introduction
Lesson 23 Packing Requirement
Lesson 24 （A） Shipping Instructions（B） Advising Shipment
Lesson 25 Urging Shipment
Chapter Test
Chapter Nine Insurance
Introduction
Lesson 25 Asking for CFR Terms
Lesson 27 （A） Reply to a Request for Excessive Insurance （B） Type of Coverage
Lesson 28 Covering Insurance for the Buyer
Chapter Test
Chapter Ten Complaints and Claims
Introduction
Lesson 29 Claims for Poor Packing
Lesson 30 Complaint of Short Delivery
Lesson 31 （A） Settlement of Claim （B） Claim Rejected
Chapter Test
Appendix Ⅰ Agencies
Introduction
Appendix Ⅱ Modes of Electronic Communication
Appendix Ⅲ A Case Study
Appendix Ⅳ Worldwide Business Telex Abbreviations
Appendix Ⅴ Money Abbreviation Table
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