书籍详情
经贸英语
作者:蒋磊,沙鹏飞 编
出版社:中国商务出版社
出版时间:2012-01-01
ISBN:9787510306341
定价:¥24.00
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内容简介
《中国国际贸易学会十二五规划教材:经贸英语》以英语为载体,把经贸学科的专业知识作为被载体,使学习者真正体验经贸职业典型的工作过程,获取以英语为载体的过程性知识,并能在以后的工作中用英语进行相关的交际活动。 《中国国际贸易学会十二五规划教材:经贸英语》集Looking and Thinking、Listening and Speaking、Reading and Under'standing、Writing Project为一体,根据经贸工作所需要的英语知识和技能设计英语学习任务,全方位地训练学生经贸英语阅读和表达的实际语言应用能力,从而提高学生的综合职业素质和就业能力,真正体现了教学内容与教学过程职业性与应用性。
作者简介
暂缺《经贸英语》作者简介
目录
Unit 1 Business and Trade
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A International Trade
Reading B Yard Sales in the United States
Part Ⅳ Writing Project
Business Letter for Import & Export Corp.
Part V Funny Time Unit 2 Company Presentations
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A A Trend--Businesses Today Go Global
Reading B IKEA--Making Life Better
Part Ⅳ Writing Project
Advertisement for IKEA Corp. Furniture
Part Ⅴ Funny Time Unit 3 Conference and Exhibition
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A Trade ShorAn Promising Industry
Reading B Fashion Shows
Part Ⅳ Writing Project
Event Planning
Part Ⅴ Funny Time Unit 4 New Retailing Program
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A Factory-to-store Strategy Pays Off for US Retailer
Reading B Carrefour--World Largest Food Retailer
Part Ⅳ Writing Project
Report on Grocery Retail
Part Ⅴ Funny Time Unit 5 Business Dinner
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A Doing Business over Meals
Reading B A Bigger and Better Reception
Part Ⅳ Writing Project
Letters of Invitation
Part Ⅴ Funny Time Unit 6 Brands
Learning Objectives
……
Unit 7 Money and Banking Matter
Unit 6 Marketing
Unit 6 Customer Service
Unit 6 Starting up Your Own Business
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A International Trade
Reading B Yard Sales in the United States
Part Ⅳ Writing Project
Business Letter for Import & Export Corp.
Part V Funny Time Unit 2 Company Presentations
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A A Trend--Businesses Today Go Global
Reading B IKEA--Making Life Better
Part Ⅳ Writing Project
Advertisement for IKEA Corp. Furniture
Part Ⅴ Funny Time Unit 3 Conference and Exhibition
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A Trade ShorAn Promising Industry
Reading B Fashion Shows
Part Ⅳ Writing Project
Event Planning
Part Ⅴ Funny Time Unit 4 New Retailing Program
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A Factory-to-store Strategy Pays Off for US Retailer
Reading B Carrefour--World Largest Food Retailer
Part Ⅳ Writing Project
Report on Grocery Retail
Part Ⅴ Funny Time Unit 5 Business Dinner
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A Doing Business over Meals
Reading B A Bigger and Better Reception
Part Ⅳ Writing Project
Letters of Invitation
Part Ⅴ Funny Time Unit 6 Brands
Learning Objectives
……
Unit 7 Money and Banking Matter
Unit 6 Marketing
Unit 6 Customer Service
Unit 6 Starting up Your Own Business
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