新编商务英语阅读教程（第2版 3）

　　《全国高等院校商务英语精品教材：新编商务英语（第2版）阅读教程（3）》是商务英语系列教材之一，教材中的语言材料均选自当代英美报纸杂志以及某些商务专著，其内容新颖、涉及面广。本教材旨在通过较大量的阅读，使学生巩固已学的基本词汇和语法知识，扩大词汇量，加强语感，提高英语阅读能力。

暂缺《新编商务英语阅读教程（第2版 3）》作者简介

Unit 1
Part A Text
Text A Pricing （I）
Text B Pricing （II）
Part B Fast Reading
Unit 2
Part A Text
Text A Aspects of Culture （I）
Text B Aspects of Culture （II）
Part B Fast Reading
Unit 3
Part A Text
Text A The Marketing Mix： The Four Ps
Text B Burger King Revamps its Image
Part B Fast Reading
Unit 4
Part A Text
Text A Promotion
Text B Sales Promotion Methods
Part B Fast Reading
Unit 5
Part A Text
Text A Types of Salespersons
Text B Marge, a Top-notch Salesperson
Part B Fast Reading
Test 1
Unit 6
Part A Text
Text A Logistics
Text B Physical Distribution
Part B Fast Reading
Unit 7
Part A Text
Text A Developing China's Sales and Distribution Capabilities （I）
Text B Developing China's Sales and Distribution Capabilities （II）
Part B Fast Reading
Unit 8
Part A Text
Text A International Marketing
Text B Parker Pen's Globalization Strategy
Part B Fast Reading
Unit 9
Part A Text
Text A Methods of Payment in Foreign Trade
Text B The American Banking System
Part B Fast Reading
Unit 10
Part A Text
Text A Intellectual Property Protection in China： Does ItWarrant Worry? （I）
Text B Intellectual Property Protection in China： Does ItWarrant Worry? （II）
Part B Fast Reading
Test 2
Some Important Reading Strategies and Skills
Vocabulary
Key