公共外交与跨文化交流（纯英文）

　　It is through his engaging in public diplomacythat Mr. Zhao Qizheng comes to recognize itssignificance for China. This has prompted himto summarize his practices in and reflectionson public diplomacy over the past 20 years. Itis also a record of China's integration into theworld and the world's growing understanding ofChina.In this book， the vision of internationalcommunication is broadened as an importantelement of public diplomacy， and the bar ininternationat communication is raised to betterintroduce China to the outside world.More than just a collection of documents， ora minute detailed account， it is entightening forboth academic thinking and real-tife operation.

　　Zhao Qizheng， upon graduation as an experimentalnuctear physics student from the University of Scienceand Technology of China in 1963， worked as anengineer in scientific research and design for morethan 20 years. From 1984 to 1998， he held the posts ofVice Mayor of Shanghai and Governor of Pudong NewArea.From 1998 to 2005， Mr. Zhao served asMinister of the State Council Information Officeof China. He became a member of the ChinesePeople's Potitical Consuttative Conference in 2005and has been Chairman of its Foreign AffairsCommittee since 2008. Currently he is also Deanof the School of Journalism and Communicationof Renmin University.Mr. Zhao has been involved in communicatingwith foreign countries for many years. He wasthe first in China to put forward the concept of"Presenting China to the Wortd" and the earliestadvocate and one of the most active practitionersof China's pubtic diplomacy.Mr. Zhao's publications include PresentingChina to the World - Zhao Qizheng's Speechesand Dialogues， Riverside Tatks： A Friendly Diotogue between an Atheist and a Christian （co-authored withDr. Luis Palau），America and Americans through Chinese Eyes， Logic of Pudong - Development ofPudong and Economic Globalization， Dialogue betweenNations， The China Model - Dialogue between Eastand West （co-authored with John Naisbitt and Doris Naisbitt），How China Communicates： Public Diplomacyin a Gtobal Age， and Cross-border Diatogues： the Wisdom of Public Diplomacy.

Part Ⅰ Concepts
Chapter 1 China in an Age of Public Diplomacy
Chapter 2 International Public Opinion:Important for National Development
Chapter 3 News Spokesperson System
Chapter 4 "Shaping a Country" and"Communicating Its Image"
Chapter 5 How Local Regions Contribute to a Country's Overalllmage
Chapter 6 Culture-based Communication with the World Beyond
Chapter 7 PowerofDiscoursein Cross-cultural Communication
Chapter 8 Translation: a Bridge across Cultures
Chapter 9 Opportunities and Challenges of the Internet
Chapter 10 Chinese Cultural Vitality Enhanced by Communication
Chapter 11 China's Image and the "China Model"
Part Ⅱ Practices
One Public Diplomacy Is the Duty of All
A Dialogue on Public Diplomacy with Ambassador Wu Jianmin
Two The "China Train" on a Peaceful Development Track
A Dialogue with the Futurists John Naisbitt and Doris Naisbitt