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领先商务英语阅读2

领先商务英语阅读2

作者:潘惠霞 主编

出版社:高等教育出版社

出版时间:2010-11-01

ISBN:9787040292831

定价:¥33.00

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内容简介
  《领先商务英语阅读2》是领先商务英语(专业)系列教材中商务英语阅读1-4中的一本。可作为英语专业(商务方向)和商务英语专业基础阶段阅读课/泛读课教材。本书将语言技能、商务知识、跨文化交际/沟通能力结合起来,通过3篇课文分别体现,并设相应的知识模块。
作者简介
暂缺《领先商务英语阅读2》作者简介
目录
Unit 1 E-commerce(Ⅰ) Text A:Niche Marketing Strategies on eBay Text B:Pierre Omidyar and His eBayUnit 2 Intercultural Etiquette Text A:Intercultural Business Etiquette and Protocol Text B:Gift Giving and Dining Etiquette in Intercultural SituatioUnit 3 Global Brands Text A:Best Global Brands Text B:Wm Yahoo!Feel the Love?Unit 4 CulturaI Differences Text A:Working Through Language,Time,and Cultural Differences Text B:Culture Shock:It's the Little Things That Count in theBiggest WaysUnit 5 Online Security Text A:Internal Audito'Battle Agait Fraud Ⅰ Text 8:Looming Online Security Threats in 2008Unit 6 Corporate Security Text A:Internal Audito'Battle Agait Fraud Ⅱ Text B:Countering Espionage—A Modern ThreatUnit 7 Career Planning Text A:Culture Affects Career and Life Planning Text B:Chili,Hot Dogs,and the Family LegacyUnit8 Corporate Management Text A:Ipirational Leadehip in Difficult Times Text B:Trust Rules:The Most Important Secret About TrustUnit 9 Credit Cards Text A:The Evolution of Credit Card 5 Text B:American ViewsAboutCards:NegativeUnit 10 Career Shift Text A:Gates Looks into PC's Future as Career Shift Approaches Text B:AmidChee and Tea,Gates Says GoodbyeUnit 11 E-commerce(Ⅱ) Text A:E-commerce Text B:Myths and RealitiesUnit 12 Leadehip(Ⅰ) Text A:Business Story Telling Text 13:Treasure Island:The Power of TradeUnit 13 Trade Protectionism Text A:Protectionism Texc B:U.S.Government Favoritism Has Hurt Vietnamese Shrimp FarmeUnit 14 Leadehip(Ⅱ) Text A:A Definition of Leadehip Text B:Leadehip,Communication and ChangeUnit 15 Effective Communication Text A:Communication Skills Text B:Principles of Defusing HostilityUnit 16 Motivation Text A:Motivation Text B:Why Your Employees Are Losing Motivation
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