职通商务英语（教师参考书1）

　　王敏、邬帅主编的《职通商务英语（教师参考书1）》摆脱了传统的教参编排方式，力求从教师角度出发，做到资源丰富，设计合理，使用方便。首先，通过教学计划表化解了单元教学目标，协助教师编排教学进度和完成教学设计，并对每一个教学步骤都给出了详细的指导和建议。提供了各个教学活动及所有练习的参考答案、听力活动的录音原文、课文语言点分析、语法要点讲解、商务写作指导等。针对各单元主题，教师用书还提供了充分和详实的商务知识、跨文化沟通、商务交际等相关背景资料，能完全满足教师在教学过程中对相关商务知识的了解需求，真正达到了熟悉教参即可上课的目的。

暂缺《职通商务英语（教师参考书1）》作者简介

Unit 1 Business Kaleidoscope
Suggested Teaching Schedule 1
Background Information 2
Lecturing Hints 7
Resource Data 20
Unit 2 Business Enterprise
Suggested Teaching Schedule 25
Background Information 26
Lecturing Hints 30
Resource Data 42
Unit 3 Business Plan
SuggestedTeaching Schedule 45
Background Information 46
Lecturing Hints 49
Resource Data 60
Unit 4 Business Relationship
Suggested Teaching Schedule 66
Background Information 67
Lecturing Hints 71
Resource Data 83
Unit 5 Marketing
Suggested Teaching Schedule 88
Background Information 89
Lecturing Hints 92
Resource Data 106
Unit 6 Advertising
Suggested Teaching Schedule 109
Background Information 110
Lecturing Hints 114
Resource Data 125
Unit 7 Retail Business
SuggestedTeaching Schedule 131
Background Information 132
Lecturing Hints 136
Resource Data 146
Unit 8 Banking
Suggested Teaching Schedule 149
Background Information 150
Lecturing Hints 153
Resource Data 163
Unit 9 E-Business
Suggested ，Teaching Schedule 168
Background Information 169
Lecturing Hints 175
Resource Data 187
Unit 10 Customer Service
Suggested Teaching Schedule 192
Background Information 193
Lecturing Hints 196
Resource Data 207
Answer Key for Reviews