书籍详情
外贸英语信函写作
作者:伊辉春 主编
出版社:高等教育出版社
出版时间:2011-01-01
ISBN:9787040309263
定价:¥22.40
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内容简介
《外贸英语信函写作(全国高职高专教育十一五规划教材)》由伊辉春主编,是全国高职高专教育“十一五”规划教材。《外贸英语信函写作(全国高职高专教育十一五规划教材)》共分13个模块,除第一模块外,每个模块精选优秀信例作为“来函”,“点评”分析来信意图及其写作技巧,并以来信为背景提出回复要求,按照“参考结构”完成“回复”,从而构成一个完整的案例。本书以岗位技能养成为目标,突出写作训练,强调实用性。为了方便学习写作,本书在剔除陈旧老套用语的基础上,大量收集了外贸信函写作中常用的术语、句型和语句,按照写作要点整理、归类,企望借此帮助学生最大限度地摆脱由英语基础薄弱所造成的语言束缚。本书可作为高职高专商贸类相关专业的教材,也可作为企业在职人员的培训和自学用书。
作者简介
暂缺《外贸英语信函写作》作者简介
目录
Module 1 Introduction(简介)
Part Ⅰ The Structure of a Business Letter(外贸信函的结构)
Part Ⅱ The Layout of a Business Letter(外贸信函的格式)
Part Ⅲ Business Letter-Writing(商业书信的撰写)
Part Ⅳ Sentences(常用语句)
Part Ⅴ Linkage(知识链接)
Module 2 Establishing Business Relations(建立外贸关系)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 3 Promotion(促销)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 4 Enquiries and Quotations(询价与报价)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters & Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 5 Offers and Counteroffers(报盘与还盘)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 6 Order(订单)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 7 Payment(支付)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 8 Credit(信用证)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 9 Packing(包装)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 10 Insurance(保险)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters & Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 11 Shipment(装运)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 12 Complaints and Claims(抱怨与索赔)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 13 Agency(代理)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
References(参考文献)
Part Ⅰ The Structure of a Business Letter(外贸信函的结构)
Part Ⅱ The Layout of a Business Letter(外贸信函的格式)
Part Ⅲ Business Letter-Writing(商业书信的撰写)
Part Ⅳ Sentences(常用语句)
Part Ⅴ Linkage(知识链接)
Module 2 Establishing Business Relations(建立外贸关系)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 3 Promotion(促销)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 4 Enquiries and Quotations(询价与报价)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters & Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 5 Offers and Counteroffers(报盘与还盘)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 6 Order(订单)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 7 Payment(支付)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 8 Credit(信用证)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 9 Packing(包装)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 10 Insurance(保险)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters & Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 11 Shipment(装运)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 12 Complaints and Claims(抱怨与索赔)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
Module 13 Agency(代理)
Part Ⅰ Writing Techniques(写作技巧)
Part Ⅱ Received Letters&Replies(来函与回复)
Case 1(案例一)
Case 2(案例二)
Part Ⅲ English for Reference(参考英语)
Part Ⅳ Practical Writing(应用写作)
Part Ⅴ Linkage(知识链接)
References(参考文献)
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