书籍详情
国际贸易英语教程新编
作者：曹湘洪 等主编
出版社：科学出版社
出版时间：2010-12-01
ISBN：9787030236081
定价：¥28.00
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内容简介
随着全球经济一体化发展的不断深入和扩大，国与国之间的商务合作和往来日益增加。为适应我国对外经济和国际贸易的快速发展，编写一部体现国际商务英语前沿信息、课程内容新颖并实用和适应多层次教学对象的商务英语教程成为了高校英语专业及非专业英语学科发展任务之一，也是广大英语教材编写者肩负的责任和义务，该教程的编写正是顺应了这种发展趋势。本教程以国际商务交际知识为基础，凭借大量真实、生动的素材的展示，采用课堂角色扮演和案例分析等方式，使学生在口语和书面上掌握语言技能的同时了？现代国际商务的现状和进行过程;体验商务中学习英语，提高商务交际能力的目的；掌握商务英语核心表达方式，以进行有效、得体的交流，从而培养出国际商务活动所需要的\复合型、应用型\人才.。本书内容包括国际贸易理论;国际贸易种类及特征;国际金融、投资、企业管理;商务功能及应用;国际商法；市场营销和世界贸易组织;电子商务；商务单证形式;商务物流；商务交际技巧;国际贸易中的全球化和地域化，以及国际贸易中文化影响因素等。
作者简介
暂缺《国际贸易英语教程新编》作者简介
目录
前言
Chapter 1 Globalization and Intemational nadC
1.1 The Ttend ofGlobalization
1.2 Driving Forces ofGlobalization
1.3 The Globalization Debate
Summary
Exercises
Chapter 2 International nade and Theory
2.1 BriefHistory ofIntemational Trade
2.2 Reasons ofIntemational Trade
2.3 Benefits ofIntemational Trade
2.4 Theories ofIntemational Trade
Summary
Exercises
Chapter 3 Govemment Policies on InternatiOnal nade
3.1 Arguments for Protectionism
3.2 Instruments ofTrade Policies
3.3 Arguments for Trade Policy
Summary
Exercises
Chapter 4 Culture and Communication in the Globalised World
4.1 what Is Culture?
4.2 The Determinants ofCulture
4.3 Cross.cultural Communication
4.4 Business Etiquette
Summary
Exercises
Chapter 5 Legal Systerns in Intcrnational Tradc
5.1 Different Legal Systems
5.2 Legal Concepts Relating to International Trade
5.3 Laws ofConcern in Intemational Trade
5.4 Intellectua!Property Rights
5.5 0perational Concerns ofMultinationa!Corporations
5.6 Conflict ofLaWS
Summary
Exercises
Chapter 6 Balancc of Paymcnts and FOrcign Exchangc MarkCt
6.1 Balance ofPayments(BOP)
6.2 Foreign Exchange Market fix market
Summary
Exercises
Chapter 7 Exporting，Importing and Countcrtrade
7.1 International Trade in General
7.2 Market Research
7.3 Forms ofExporting
7.4 Methods ofPayment
7.5 Countertrade
Summary
Exercises
Chapter 8 Financing in IntcmatiOnal Tradr
8.1 Import／Export Financing
8.2 Managing Foreign Exchange Risk
Summary
Exercises
Chapter 9 International Markcting
9.1 Target Market Selection
9.2 Marketing Concentration and Marketing Diversification
9.3 Globalization ofMarkets and Brands
……
Chapter 10 World Trading System and Regional TradingIntegration
References
Chapter 1 Globalization and Intemational nadC
1.1 The Ttend ofGlobalization
1.2 Driving Forces ofGlobalization
1.3 The Globalization Debate
Summary
Exercises
Chapter 2 International nade and Theory
2.1 BriefHistory ofIntemational Trade
2.2 Reasons ofIntemational Trade
2.3 Benefits ofIntemational Trade
2.4 Theories ofIntemational Trade
Summary
Exercises
Chapter 3 Govemment Policies on InternatiOnal nade
3.1 Arguments for Protectionism
3.2 Instruments ofTrade Policies
3.3 Arguments for Trade Policy
Summary
Exercises
Chapter 4 Culture and Communication in the Globalised World
4.1 what Is Culture?
4.2 The Determinants ofCulture
4.3 Cross.cultural Communication
4.4 Business Etiquette
Summary
Exercises
Chapter 5 Legal Systerns in Intcrnational Tradc
5.1 Different Legal Systems
5.2 Legal Concepts Relating to International Trade
5.3 Laws ofConcern in Intemational Trade
5.4 Intellectua!Property Rights
5.5 0perational Concerns ofMultinationa!Corporations
5.6 Conflict ofLaWS
Summary
Exercises
Chapter 6 Balancc of Paymcnts and FOrcign Exchangc MarkCt
6.1 Balance ofPayments(BOP)
6.2 Foreign Exchange Market fix market
Summary
Exercises
Chapter 7 Exporting，Importing and Countcrtrade
7.1 International Trade in General
7.2 Market Research
7.3 Forms ofExporting
7.4 Methods ofPayment
7.5 Countertrade
Summary
Exercises
Chapter 8 Financing in IntcmatiOnal Tradr
8.1 Import／Export Financing
8.2 Managing Foreign Exchange Risk
Summary
Exercises
Chapter 9 International Markcting
9.1 Target Market Selection
9.2 Marketing Concentration and Marketing Diversification
9.3 Globalization ofMarkets and Brands
……
Chapter 10 World Trading System and Regional TradingIntegration
References
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