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商务英语基础教程

商务英语基础教程

作者:郑桂荣 主编

出版社:机械工业出版社

出版时间:2012-01-01

ISBN:9787111367482

定价:¥24.00

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内容简介
  本书的编写本着“以应用为目的、以实用为主、以够用为度”的思想,以服务为宗旨,以就业为导向,将英语语言能力的培养和商务知识学习紧密联系在一起。内容涉及商务礼仪、商务关系的建立、公司和产品的介绍、价格谈判、处理投诉
作者简介
暂缺《商务英语基础教程》作者简介
目录
目录
前言
Compulsory Part
Unit One  Business Etiquette 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Unit Two  Establishment and Development of BusinessRelations 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Unit Three  Companies / Factories and Products 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Unit Four  Price Negotiation 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Unit Five  Complaints / Claims and Settlement 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Optional Part
Unit Six  At the Store 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Unit Seven  At the Supermarket 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Unit Eight  At the Trade Fair 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Unit Nine  The Creation of  Marketing 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Unit Ten  E-Payment in E-Commerce 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
Unit Eleven  Logistics Operation 
Learning Objectives 
Warming-up 
Speaking 
Reading 
Classical Sentences 
Cultural Background 
附录 
附录A  练习答案及参考译文 
附录B  贸易术语中英文对照表 
参考文献
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