职通商务英语综合教程（2）

　　本书是在分析商贸职业人才培养目标，解构职业岗位的基础上，针对行业、企业对商贸高素质人才的要求完成单元主题及框架结构设计的。设计系统、新颖，适合高职高专经贸商务专业的学生使用。

暂缺《职通商务英语综合教程（2）》作者简介

Unit 1 International Business
　Section I Lead-in
　Section Ⅱ Reading International Business
　Section Ⅲ Language Focus
　Vocabulary International Business
　Grammar Gerunds and Infinitives
　Translation Economic Globalization
　Section IV Business Writing Fax
　Section V Listening & Speaking Making Business Appointments
　Section VI Business Etiquette Etiquette of Business Appointments
Unit 2 Business Expansion
　Section I Lead-in
　Section Ⅱ Reading Nestle S.A.
　Section m Laguage Focus
　Vocabulary Business Expansion
　Grammar Participles
　Translation Company Prospectus
　Section IV Business Writing Resume
　Section V Listening & Speaking Job Interview in a Multinational Company
　Section VI Business Etiquette Etiquette in Job Interviews of a Multinational Company
Unit 3 Business Plan
　Section I Lead-in
　Section II Reading Market Assessment
　Section HI Language Focus
　Vocabulary Business Plan
　Grammar Direct and Indirect Questions
　Translation A Business Plan
　Section IV Business Writing Meeting Minutes
　Section V Listening & Speaking Holding a Business Plan Meeting
　Section Ⅵ Business Etiquette Etiquette for Event Planning
　Review 1-3
Unit 4 Business Relationships
　Section I Lead-in
　Section II Reading Corporate Sponsorship
　Section m Language Focus
　Vocabulary Corporate Sponsorship Concept
　Grammar The Usage of \It\
　Translation Business Relationships
　Section 1V Business Writing Letters of invitation
　Section V Listening & Speaking Inviting Skills
　Section VI Business Etiquette Business Etiquette in Corporate Events
Unit 5 Marketing
　Section I Lead-in
　Section H Reading Marketing Research
　Section Ⅲ Language Focus
　Vocabulary Marketing
　Grammar Existential Sentences
　Translation Marketing Activities
　Section IV Business Writing Marketing Research Questionnaires
　Section V Listening & Speaking Describing Marketing Graphs
　Section VI Business Etiquette Marketing Etiquette
Unit 6 Advertising
　Section I Lead-in
　Section Ⅱ Reading Corporate Advertising
　Section Ⅲ Language Focus
　Vocabulary Advertising Expressions
　Grammar Nominal Clauses
　Translation Advertising Activities
　Section IV Business Writing Short Reports
　Section V Listening & Speaking Business Telephoning
　Section VI Business Etiquette Advertising Etiquette
　Review 4-6
Unit 7 Import and Export
　Section I Lead-in
　Section II Reading Import and Export Business
　Section Ⅲ Language Focus
　Vocabulary Import and Export Business Words
　Grammar Relative Clause
　Translation Import and Export Activities
　Section IV Business Writing Letters to Establish Business Relations
　Section V Listening & Speaking Negotiation Skills
　Section Ⅵ Business Etiquette Global Business Dress Code
Unit 8 Investment
　Section Ⅰ Lead-in
　Section II Reading Investments and the Investment Process
　Section Ⅲ Language Focus
　Vocabulary Investment
　Grammar Adverbial Clause
　Translation Investing Activities
　Section IV Business Writing Credit Inquiry Letter
　Section V Listening & Speaking Participating in a Discussion
　Section VI Business Etiquette How m Avoid Problems in Discussing Investment Strategy
Unit 9 Exhibitions and Trade Fairs
　Section Ⅰ Lead-in
　Section Ⅱ Reading Trade Exhibition Trends
　Section Ⅲ Language Focus
　Vocabulary Exhibition and Trade Fairs
　Grammar Subjunctive Mood
　Translation Exhibition Activity
　Section IV Business Writing A Letter of Application
　Section V Listening & Speaking Questioning and Listening Skills
　Section VI Business Etiquette Etiquette for Trade Shows
Unit 10 Customer Relationship Management
　Section I Lead-in
　Section II Reading Manage Your Customer Care
　Section m Language Focus
　Vocabulary Customer Relationship Management
　Grammar Agreement of Subject and Verb
　Translation CRM Sentences
　Section IV Business Writing Letters of Appreciation
　Section V Listening & Speaking Approaching Customers
　Section VI Business Etiquette How Can Customer Service Be Friendly
　Review 7-10
Glossary