书籍详情
新编实用电子商务英语
作者：王金莉 主编
出版社：北京大学出版社
出版时间：2011-10-01
ISBN：9787301195208
定价：¥25.00
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内容简介
《全国高职高专规划教材·电子商务系列：新编实用电子商务英语》是对电子商务进行的普及性知识介绍，尤其针对高职学院的学生进行指导性的引导，突出其实用性和可操作性，使学生在未来的工作中能够学以致用。《全国高职高专规划教材·电子商务系列：新编实用电子商务英语》也可供具有中级英语水平的专业人士学习专业英语，提高涉外业务能力。《全国高职高专规划教材·电子商务系列：新编实用电子商务英语》选材新颖，案例多选自与人们生活相关的内容，贴近实际生活，内容丰富通俗易懂，有一定的参阅性。《全国高职高专规划教材·电子商务系列：新编实用电子商务英语》共有七章，按照电子商务运作的基本流程依次展开。《全国高职高专规划教材·电子商务系列：新编实用电子商务英语》每章包括课文和英文对话，英文对话部分是对电子商务知识的简单展开，对话内容紧扣专业，既突出专业知识，也锻炼会话技能。书后附有课文翻译和练习答案。
作者简介
暂缺《新编实用电子商务英语》作者简介
目录
第一章 电子商务的介绍 Chapter One Introduction to E-commerce
Lesson One Defining E-commerce
Lesson Two Explore E-commerce Development
Lesson Three Types of E-commerce
Vocabulary
Learning and Speaking
After-class Exercises
第二章 电子商务的特点 Chapter Two Characteristics of E-commerce
Lesson One Advantages of E-commerce
Lesson TWO Limitations of E-commerce
Lesson Three Scope of E-commerce
Vocabulary
Listening and Speaking
After-class Exercises
第三章 电子商务的组成选项Chapter Three E-commerce Options
Lesson One Identifying E-commerce Components
Lesson Two Identifying E-commerce Developing Stages
Vocabulary
Listening and Speaking
After-class Exercises
第四章电子营销Chapter Four E-marketing
Lesson One Identifying Marketing Issues
Lesson Two Marketing Research
Lesson Three Monitoring Customer Visits
Vocabulary
Listening and Speaking
After-class Exercises
第五章电子支付Chapter Five Electronic Payment
Lesson One Defining Electronic Payments
Lesson Two Identifying E-Payment Options
Lesson Three Exploring E-Cash
Lesson Four Understanding Credit Card Issues
Lesson Five Deftning Merchant Accounts
Lesson Six Exploring M一Commerce
Vocabulary
Listening and Speaking
After-class Exercises
第六章客户服务Chaptel Six Customer Service
Lesson One(2ustomer Set-vice IssLles
Lesson TWO Customer Service Options
Vocabulary
Listening and Speaking
After-class E：xercises
第七章 电子商务安全Chapter Seven E-commerce Security
Lesson C)ne E-commerce SecuIity Threats
Lesson TWO SecuIity Meastires and Enforcement，sfor EcommerceVoeabulary
Listening and Speaking
After-class Exercises
课文翻译与练习答案
第一章课文翻译
第一章练习答案
第二章课文翻译
第二章练习答案
第三章课文翻译
第三章练习答案
第四章课文翻译
第四章练习答案
第五章课文翻译
第五章练习答案
第六章课文翻译
第六章练习答案
第七章课文翻译
第七章练习答案
参考文献
Lesson One Defining E-commerce
Lesson Two Explore E-commerce Development
Lesson Three Types of E-commerce
Vocabulary
Learning and Speaking
After-class Exercises
第二章 电子商务的特点 Chapter Two Characteristics of E-commerce
Lesson One Advantages of E-commerce
Lesson TWO Limitations of E-commerce
Lesson Three Scope of E-commerce
Vocabulary
Listening and Speaking
After-class Exercises
第三章 电子商务的组成选项Chapter Three E-commerce Options
Lesson One Identifying E-commerce Components
Lesson Two Identifying E-commerce Developing Stages
Vocabulary
Listening and Speaking
After-class Exercises
第四章电子营销Chapter Four E-marketing
Lesson One Identifying Marketing Issues
Lesson Two Marketing Research
Lesson Three Monitoring Customer Visits
Vocabulary
Listening and Speaking
After-class Exercises
第五章电子支付Chapter Five Electronic Payment
Lesson One Defining Electronic Payments
Lesson Two Identifying E-Payment Options
Lesson Three Exploring E-Cash
Lesson Four Understanding Credit Card Issues
Lesson Five Deftning Merchant Accounts
Lesson Six Exploring M一Commerce
Vocabulary
Listening and Speaking
After-class Exercises
第六章客户服务Chaptel Six Customer Service
Lesson One(2ustomer Set-vice IssLles
Lesson TWO Customer Service Options
Vocabulary
Listening and Speaking
After-class E：xercises
第七章 电子商务安全Chapter Seven E-commerce Security
Lesson C)ne E-commerce SecuIity Threats
Lesson TWO SecuIity Meastires and Enforcement，sfor EcommerceVoeabulary
Listening and Speaking
After-class Exercises
课文翻译与练习答案
第一章课文翻译
第一章练习答案
第二章课文翻译
第二章练习答案
第三章课文翻译
第三章练习答案
第四章课文翻译
第四章练习答案
第五章课文翻译
第五章练习答案
第六章课文翻译
第六章练习答案
第七章课文翻译
第七章练习答案
参考文献
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