书籍详情
工商管理实用英语教程
作者：白泉旺 主编
出版社：水利水电出版社
出版时间：2011-08-01
ISBN：9787508489438
定价：¥18.00
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内容简介
《普通高等教育“十二五”规划教材：工商管理实用英语教程》包括四个部分：第一部分是管理学基础理沦，主要介绍学习管理学的目的，如何界定管理以及管理的结构、作用、技能和管理的功能与步骤；第二部分是学习拓展内容，包括经理的日常工作，管理过程、管理能力，人力资源管理、财务管理及对组织行为的理解；第三部分是水平提升，主要介绍商业谈判原则，商业谈判中的语言运用，创新观念，创新与组织及实务型管理人员的教育和决定产业竞争的主要因素等；第四部分是实践与应用，主要介绍海外市场的选择，可口可乐的全球市场营销战略，合营企业的类型和管理体系，国际商业形式，国际投资动机，跨国公司，股东权利与义务，美国的出口经济，企业跨国经营，银行服务，高效团队的特征及领导理论的回顾等内容。《普通高等教育“十二五”规划教材：工商管理实用英语教程》可作为工商管理专业的教材，也可供相关专业的师生和广大英语爱好者参考使用。
作者简介
暂缺《工商管理实用英语教程》作者简介
目录
前言
PART 1 Basis
Unit 1 Why Do We Study Management?
Unit 2 Defining Management
Unit 3 Managerial Structure
Unit 4 Managerial Roles
Unit 5 Managerial Skills
Unit 6 Management Functions and Process
PART 2 Learning
Unit 7 What DO Managers DO?
Unit 8 The Process of Management
Unit 9 Management Competencies
Unit 10 Human Resources Management
Unit 11 What is Accounting?
Unit 12 What iS Organizational Behavior?
PART 3 Improvement
Unit 13 Guidelines for Business Negotiation
Unit 14 The Use ofLanguage in Business Negotiation
Unit 15 The Creative EthOS
Unit 16 Creativity Versus Organization
Unit 17 The Education of Practicing Managers
Unit 18 Mayor Forces Determining Industry Competition
PART 4 Practice
Unit 19 Selection ofOverseas Markets
Unit 20 Coca．Cola’S Global Marketing Strategy
Unit 21 Types and Management Systems of Joint Ventures
Unit 22 Forms ofInternational Business
Unit 23 Motives for International Investments
Unit 24 Multinational Corporations
Unit 25 Stockholder'S Right and Stockholder'S Equity
Unit 26 US Exports and the Economy
Unit 27 Business Travel Abroad
Unit 28 Banks’Services to Companies
Unit 29 Characteristics ofHigh-performance WOrk Teams
Unit 30 Overview ofLeadship Theory
PART 1 Basis
Unit 1 Why Do We Study Management?
Unit 2 Defining Management
Unit 3 Managerial Structure
Unit 4 Managerial Roles
Unit 5 Managerial Skills
Unit 6 Management Functions and Process
PART 2 Learning
Unit 7 What DO Managers DO?
Unit 8 The Process of Management
Unit 9 Management Competencies
Unit 10 Human Resources Management
Unit 11 What is Accounting?
Unit 12 What iS Organizational Behavior?
PART 3 Improvement
Unit 13 Guidelines for Business Negotiation
Unit 14 The Use ofLanguage in Business Negotiation
Unit 15 The Creative EthOS
Unit 16 Creativity Versus Organization
Unit 17 The Education of Practicing Managers
Unit 18 Mayor Forces Determining Industry Competition
PART 4 Practice
Unit 19 Selection ofOverseas Markets
Unit 20 Coca．Cola’S Global Marketing Strategy
Unit 21 Types and Management Systems of Joint Ventures
Unit 22 Forms ofInternational Business
Unit 23 Motives for International Investments
Unit 24 Multinational Corporations
Unit 25 Stockholder'S Right and Stockholder'S Equity
Unit 26 US Exports and the Economy
Unit 27 Business Travel Abroad
Unit 28 Banks’Services to Companies
Unit 29 Characteristics ofHigh-performance WOrk Teams
Unit 30 Overview ofLeadship Theory
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