书籍详情
商务英语阅读教程3：学生用书
作者：叶兴国 主编，王嘉禔 等编
出版社：上海外语教育出版社
出版时间：2011-04-01
ISBN：9787544615594
定价：¥24.00
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内容简介
“新世纪商务英语专业本科系列教材”是国内首套按照《高等学校商务英语专业本科教学妻求》（试行）编写的商务英语专业教材。教材以现代外语教育理念和教材设计理论为指导，结合商务英语语言和教学的特点，融合多年商务英语教学实践，由国内知名外语教学专家和长期从事商务英语教学的教授共同参与，联袂打造。体现《教学要求》的培养目标，强调打好扎实的语言基本功，兼顾商务专业素质与人文素养的同步提升。编排和选材注重学生正确世界观和道德观的形成，注重思维能力、创新能力和跨文化交际能力的培养。语言、文化与商务有机融合，注重商务英语技能和商务专业课程的合理衔接。学习任务设计丰富多样，有助于训练学生交际能力、自主学习能力和合作学习能力。单元紧扣社会热点话题，难度合理递增，选文思想内涵深刻，可读性强，充分反映经济全球化时代的特点。为教学提供多媒体资源，丰富的视频材料可增加语言学习的趣味性和输入的有效性，调动学生课堂参与的积极性；主干教程配套电子教案，方便实用，充分满足个性化教学需要。
作者简介
暂缺《商务英语阅读教程3：学生用书》作者简介
目录
Unit 1
Part I Pre-readlng Questions
Part II Extensive Readlng
Text A Getting In Gets Harder
Text B Is It Worth It?
Part III Readlng SKills
Part IV Fast Readlng Practice： Teachers Demand Cut In Class Sizes to 20
Part V Supplementary Readlng： Overview of Education In China
Unit 2
Part I Pre-readlng Questlons
Part II Extensive Readlng
Text A Going Global
Text B Sony Is Not Japan
Part III Readlng SKills
Part IV Fast Readlng PracUce： CFO in Focus
Part V Supplementary Readlng： Fast Food Nation
Unit 3
Part I Pre-readlng Questions
Part II Extenslve Readlng
Text A Trade Disputes
Text B The Runaway Trade Giant
Part III Readlng SKills
Part IV Fast Readlng Practice： It's Not Too late to Choose Business
Part V Supplementary Readlng： Finance Industry Employees Top Salary Ranklngs
Unit 4
Part I Pre-readlng Questions
Part II Extensive Readlng
Text A The Power of 150
Text B The United Nations： Fractured
Part III Readlng Skills
Part IV Fast Readlng Practice： World Wide Web： rand of Free Stuff
Part V Supplementary Reading： Signing of FTA Could Offer New Opportunity
Unit 5
Part I Pre-readlng Questions
Part II Extensive Readlng
Text A Peter Drucker， a Pioneer In Social and Management Theory
Text B Building a Better CEO
Part III Readlng SKills
Part IV Fast Readlng Practice： Corner of Finance Where Women Are Climbing
Part V Supplementary Readlng： Changing Perceptions
Unit 6
Part I Pre-readlng Questions
Part II Extensive Readlng
Text A Marketing and the 7Ps
Text B Marketing Research Process
Part III Readlng SKills
Part IV Fast Readlng Practice： Ritz-Carlton： Taking Care of Those Who Take Care of Customers
Part V Supplementary Reading： Car Makers Told to Build Brands
……
Unit 7
Unit8
Unit9
Unit10
Unit11
Unit12
Unit13
Unit14
Unit15
Unit16
Part I Pre-readlng Questions
Part II Extensive Readlng
Text A Getting In Gets Harder
Text B Is It Worth It?
Part III Readlng SKills
Part IV Fast Readlng Practice： Teachers Demand Cut In Class Sizes to 20
Part V Supplementary Readlng： Overview of Education In China
Unit 2
Part I Pre-readlng Questlons
Part II Extensive Readlng
Text A Going Global
Text B Sony Is Not Japan
Part III Readlng SKills
Part IV Fast Readlng PracUce： CFO in Focus
Part V Supplementary Readlng： Fast Food Nation
Unit 3
Part I Pre-readlng Questions
Part II Extenslve Readlng
Text A Trade Disputes
Text B The Runaway Trade Giant
Part III Readlng SKills
Part IV Fast Readlng Practice： It's Not Too late to Choose Business
Part V Supplementary Readlng： Finance Industry Employees Top Salary Ranklngs
Unit 4
Part I Pre-readlng Questions
Part II Extensive Readlng
Text A The Power of 150
Text B The United Nations： Fractured
Part III Readlng Skills
Part IV Fast Readlng Practice： World Wide Web： rand of Free Stuff
Part V Supplementary Reading： Signing of FTA Could Offer New Opportunity
Unit 5
Part I Pre-readlng Questions
Part II Extensive Readlng
Text A Peter Drucker， a Pioneer In Social and Management Theory
Text B Building a Better CEO
Part III Readlng SKills
Part IV Fast Readlng Practice： Corner of Finance Where Women Are Climbing
Part V Supplementary Readlng： Changing Perceptions
Unit 6
Part I Pre-readlng Questions
Part II Extensive Readlng
Text A Marketing and the 7Ps
Text B Marketing Research Process
Part III Readlng SKills
Part IV Fast Readlng Practice： Ritz-Carlton： Taking Care of Those Who Take Care of Customers
Part V Supplementary Reading： Car Makers Told to Build Brands
……
Unit 7
Unit8
Unit9
Unit10
Unit11
Unit12
Unit13
Unit14
Unit15
Unit16
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