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综合英语阅读教程(第一册 )

综合英语阅读教程(第一册 )

作者:张春玲,黄桂凤 主编

出版社:中国人民大学出版社

出版时间:2011-07-01

ISBN:9787300139609

定价:¥25.00

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内容简介
  《综合英语阅读教程》是海南省“十二五”规划特色重点教材之一,共两册。本册为职业礼仪篇,以涉外商务接待流程为主线,将商务活动中的礼仪知识和交际技能渗透到英语教学中,使学生在学习和掌握实用英语语言的同时,掌握中西方礼仪知识,做到知礼、懂礼、守礼、用礼,达到现代商务交际与国际接轨的目的,是一部选材实用、可读性强、操作性高的高职英语教材。《综合英语阅读教程(第一册)》共10个单元,包括礼仪认知、服饰礼仪、电话礼仪、待客礼仪、会议礼仪、交流礼仪、宴请礼仪、商务旅行礼仪、社交习俗、送客礼仪等十大话题,涉及日常商务活动中可能接触到的礼仪规范,展示了礼仪的魅力。 《综合英语阅读教程(第一册)》由张春玲,黄桂凤担任主编。
作者简介
暂缺《综合英语阅读教程(第一册 )》作者简介
目录
Unit One The Importance of Etiquette
Text A The Importance of Etiquette
Text B Chinese Etiquette
Text C Etiquette in North America
Unit Two Business Dress Etiquette
Text A What Is Proper Business Dress?
Text B Dress Code in China
Text C Business Attire Etiquette in Great Britain
Unit Three Telephone Etiquette
TextA Business Phone Etiquette
Text B Telephone Manners (I)
Text C Telephone Manners (I)
Unit Four Reception Etiquette
TextA Meeting and Greeting Clients
Text B At a Business Reception
Text C Receiving Tourists
Unit Five Business Meeting Etiquette
TextA Business Meeting Etiquette
Text B Business Meeting Etiquette in China
Text C Business Meeting Etiquette in the United States
Unit Six Communication Etiquette
TextA Communicating Across Cultures
Text B Communication in Chinese Business Culture
Text C Getting along with Americans
Unit Seven Banquet Etiquette
TextA Banquet Etiquette in America
Text B Chinese Banquet Etiquette
Text C Banquette Toast and Toasting Etiquette
Unit Eight Traveling Etiquette
Text A Airline Business Travel Etiquette in Western Countries
Text B Chinese Business Travel Etiquette
Text C Etiquette for Business Travel
Unit Nine Social Customs and Business Etiquette
Text A Social Customs and Business Etiquette in China
Text B Social Customs and Business Etiquette in Saudi Arabia
Text C Global Social Customs and Business Etiquette
Unit Ten Etiquette in Seeing Off the Guests
Text A Farewell Speeches in Western Countries.
Text B Saying Goodbye in China
Text C International Gift Giving Etiquette
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