书籍详情
商务英语阅读(上册)
作者:王淙,孔宪遂 主编
出版社:中国人民大学出版社
出版时间:2011-08-01
ISBN:9787300141626
定价:¥39.80
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内容简介
“新视界商务英语系列教材” 由中国国际商务英语研究会会长、教育部高等学校外语专业教学指导委员会委员叶兴国教授和中国国际商务英语研究会副会长、教育部商务英语国家级教学团队负责人王立非教授担任总顾问,山东省国际商务英语学会会长刘白玉教授担任总主编,联合30多位国内具有丰富教学、实践经验的专家教授编写而成。此系列教材既可供商务英语专业本科、专科学生使用,也可作为高校选修课供非商务英语专业的学生使用,同时也可供企业、事业单位培养外向型人才使用。本系列教材第一批包括《商务英语阅读》(上、下)、《国际商务英语实务写作》、《国际贸易实务》和《国际商务谈判》,后续种类还会不断增加。《新视界商务英语系列教材:商务英语阅读》由上、下两册组成,每册分为16章,每章含示范阅读、课堂阅读、课后阅读、课外快速阅读和弹性阅读材料各一篇,围绕不同主题,按涉及的阅读技巧的难度梯度排列。同时,两册书均配有完整的教学ppt及三套模拟题答案。上册选材主要涵盖国际贸易理论、国际贸易政策、国际贸易惯例及公约、各种贸易方式、贸易战、宏观经济政策、金融证券、投资、工商管理、产品营销、物流、跨文化交际等内容。下册通过对信函、备忘录、便条、商务调查报告、图表、询价单、报价单、订单、合同等样式材料的阅读训练,综合训练学生在国际贸易实务微观操作层面对各种文体的阅读技能;同时精选的国内外招聘广告、求职书信、简历、推荐信、辞职书信、邀请函、祝贺函、慰问函、吊唁函样本等,训练学生对商业领域职场英语材料的阅读理解能力。
作者简介
暂缺《商务英语阅读(上册)》作者简介
目录
阶段导读
chapter one the main theories relating to international trade
阶段导读
chapter two abstracts from articles on free trade policy
阶段导读
chapter three abstracts from articles on protective trade policy
阶段导读
chapter four the main practices relating to international trade
阶段导读
chapter five the main conventions relating to international trade
阶段导读
chapter six abstracts from articles relating to general trade mode
阶段导读
chapter seven abstracts from articles relating to other trade modes
阶段导读
chapter eight abstracts from articles relating to trade war
阶段导读
chapter nine abstracts from articles relating to macro-economic policies
阶段导读
chapter ten abstracts from articles on stock market analyses
阶段导读
chapter eleven abstracts from articles on futures market analyses
阶段导读
chapter twelve abstracts from articles on investment
阶段导读
chapter thirteen abstracts from articles on business management
阶段导读
chapter fourteen abstracts from articles on marketing
阶段导读
chapter fifteen abstracts from articles on logistics
阶段导读
chapter sixteen abstracts from articles on transcultural communication
appendix bec2考试阅读部分模拟题(一)
bec2考试阅读部分模拟题(二)
bec2考试阅读部分模拟题(三)
chapter one the main theories relating to international trade
阶段导读
chapter two abstracts from articles on free trade policy
阶段导读
chapter three abstracts from articles on protective trade policy
阶段导读
chapter four the main practices relating to international trade
阶段导读
chapter five the main conventions relating to international trade
阶段导读
chapter six abstracts from articles relating to general trade mode
阶段导读
chapter seven abstracts from articles relating to other trade modes
阶段导读
chapter eight abstracts from articles relating to trade war
阶段导读
chapter nine abstracts from articles relating to macro-economic policies
阶段导读
chapter ten abstracts from articles on stock market analyses
阶段导读
chapter eleven abstracts from articles on futures market analyses
阶段导读
chapter twelve abstracts from articles on investment
阶段导读
chapter thirteen abstracts from articles on business management
阶段导读
chapter fourteen abstracts from articles on marketing
阶段导读
chapter fifteen abstracts from articles on logistics
阶段导读
chapter sixteen abstracts from articles on transcultural communication
appendix bec2考试阅读部分模拟题(一)
bec2考试阅读部分模拟题(二)
bec2考试阅读部分模拟题(三)
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