商务英语沟通（第二版）

　　《商务英语沟通（第2版）》作者艾菲德·罗伯茨、菲利普·布鲁斯长期从事MBA教学，并在政府和媒体机构拥有多年丰富经验，针对跨文化背景和中国特殊的商务环境，对在求职沟通、客户沟通、同事沟通、上下级沟通、危机沟通、媒体沟通等情形下如何进行有效商务沟通作了详细的剖析，提出商务沟通的基本原则、技巧和建议。穿插的大量案例和练习以及附录中对文化差异的阐释，有助于读者快速掌握实务环境中的行动要领，提升处理沟通问题的能力。《商务英语沟通（第2版）》以浅显易懂的英语为主要讲述语言，重在对内容和技巧的实际运用能力，适用于本科、MBA的教学，也可供在职人员进修和培训使用。

　　艾菲德·罗伯茨（Elfed Roberts），香港大学经济及工商管理学院荣誉副教授，长期从事MBA教学，主讲课程有“商务沟通”和“商业道德”。现同时为复旦大学一香港大学IMBA及多伦多大学EMBA学生上课。拥有30余年在多国的授课经验，对各国文化差异以及由文化差异造成的不同商务环境有着独特的见解。菲利普·布鲁斯（Phillip Bruce），长期从事商务沟通研究，对跨文化沟通有其独到见解。记者出身，后来在政府及其他组织机构负责国际媒体关系工作。曾在航空业、市场营销、酒店业、项目管理、大型活动、零售及社区关系等多个领域担任商务沟通工作。黄智颖，任教于复旦大学管理学院，担任MBA和EMBA项目的共同教师，曾赴美国与香港进修。与美国学者共同发表数篇论文，熟悉中国商务环境，精通中英文，对中外商务沟通的差异有着深刻的理解。

Introduction
Chapter 1  How to Apply for the Ideal Job
　1. First Steps
　2. Reading Job Advertisements
　3. Analysing a Specific Job Advertisement
　4. What to Mention in Your Letter or Email
　5. Attracting an Employers Interest
　6. Hints and Tips
　7. Practice Makes Perfect
　Notes for Your Guidance
　Summary
Chapter 2  The R6sume and the Interview
　1. The Resume or Curriculum Vitae
　2. The Essentials
　3. Model resume single-page version)
　4. Interview Essentials
　5. What Do You Do Now
　6. The Big Day
　7. What Do I Wear
　8. What Questions Will They Ask
　9. Be Positive
　10. You Do the Talking
　II. Dealing with Negatives at the Interview
　12. Strength from Weakness
　13. Hints and Tips
　Notes for Your Guidance
　Summary
Chapter 3  Spoken Business Communication
　1. Preparing for the Talk
　2. Preparing the Content
　3. Practice and Presentation Techniques
　4. Hints and Tips
　5. Practice Makes Perfect
　Notes for Your Guidance
　Summary
Chapter 4  Communicating with Colleagues and Customers
　1. Unspoken Messages
　2. Friendly Communications
　3. Communicating Sensitively
　4. Problem Communications
　5. Hints and Tips
　6. Hearing and Understanding--Achieving Both
　7. Action
　8. Checking
　9, Communicating with Bosses
　10. A Fact
　Notes for Your Guidance
　Summary
Chapter 5  Written Communications
　1. Composing Your Message
　2. Written Forms of Communication
　3. Lets Practise,
　4. Hints and Tips
　Notes for Your Guidance
　Summary
Chapter 6  Business Meetings
　1. Why People Hold Meetings
　2. Meeting Styles
　3. Writing the Records of Business Meetings
　4. The Disadvantages of a Verbatim Record
　5. The Advantages of a Written Summary
　6. Influence and Power
　7. Evaluate
　8. After Considerable Discussion
　9. Who Are the Readers of the Minutes
　10. Meeting Minutes
　11. More Minutes
　12. Why Certain Things Are Important
　13. Hints and Tips
　14. What's to Be Discussed
　Notes for Your Guidance
　Summary
Chapter 7  Cross-cultural Business Communications
　1. Is It Possible to Put Culture into Categories
　2. Stereotypes and Assumptions
　3. The English Language
　4. Hints and Tips
　5. Phenomena Which Influence Cultures,
　6. Direct or Rude
　7. Deference and Interruption
　8. Politeness,
　9. European Uriion of Differences
　10. Diversity and Communication Opportunities
　11. Do Some Research
　12. Hints and Tips
　Notes for Your Guidance
　Summary
Chapter 8  Crisis Communications
　1. What Is a-Crisis
　2. Why, Is Communication Essential In a Crisis
　3. Hints ahd Tips
　4. What Can We Do in Advance
　5. The Golden Rules
　6. A Crisis in Practice
　Notes for Your Guidance.
　Summary
Chapter 9  Media Communications
　1. Information Out
　2. Press Releases
　3. Press Conferences
　4. Press Events
　5. Say It with Pictures
　6. Don't Make It Difficult
　7. Th'e Big Interview
　8. Questions and Answers
　9. Bad Press
　10. Inward Communication
　11. Who Can Speak for You
　12. Hints and Tips
　Notes for Your Guidance
　Summary
Chapter 10  Business Communications Every Day
　Ten Exercises
　Notes for Your Guidance
　Summary
　Appendices
　Appendix One Cocktail Party
　Appendix Two The Card Game
　Appendix Three Mr, Mrs, Ms, Dr or John
　Appendix Four Getting to Know You
　Appendix Five Dealing with Dinner
　Appendix Six Sneaky Phrases
　Appendix Seven Karaoke
　Appendix Eight It's All a Matter of Face
　Appendix Nine Be a Chinese Culture Vulture