书籍详情
会展实务英语

作者:瞿杰 主编
出版社:南开大学出版社
出版时间:2011-02-01
ISBN:9787310036370
定价:¥26.00
购买这本书可以去
内容简介
作为“服务业皇冠上的宝石”,会展业已与旅游业和房地产业成为当前拉动我国经济发展的三大支柱产业。如今,市场急需大量既掌握专业知识又精通双语的会展口译人才。与当前口译需求大好形势相比,关于会展类的英语实务教材非常稀缺,学生很难系统地学到与会展专业相关的英语职业技能和技巧。这导致毕业生的综合素质无法满足社会需求,学生所学知识也无法与国际会展业相接轨。所以,对会展英语的教材开发已是当务之急。《会展实务英语》根据展览和会议服务的工作过程编写,充分结合世博会的服务项目工作要领,旨在培养会展专业学生的英语语言能力和职业能力,即自我学习、与人交流、与人合作、解决问题、创新能力等.具有较强的针对性和实用性。
作者简介
暂缺《会展实务英语》作者简介
目录
Chapter One Overview of the Convention and ExhibitionIndustry..
Chapter Two Conference Planning
Chapter Three Conference Venues
Chapter Four Financial Administration of Conference
Chapter Five Promotion and Publicity
Chapter Six Conference Registration
Chapter Seven Conference Service and Management
Chapter Eight Emergency and Safety
Chapter Nine Introduction to Exhibition Industry
Chapter Ten Choice of Venues for Exhibition
Chapter Eleven Exhibition Participation
Chapter Twelve Exhibitors and Show Managers
Chapter Thirteen Exhibition Marketing
Chapter Fourteen Preparation Work before an Exhibition
Chapter Fifteen Reception at the Exhibition Hall
Chapter Sixteen The Economic Benefits of Exhibitions
Chapter Seventeen Etiquette for Exhibitions andConventions
Answers
References
Chapter Two Conference Planning
Chapter Three Conference Venues
Chapter Four Financial Administration of Conference
Chapter Five Promotion and Publicity
Chapter Six Conference Registration
Chapter Seven Conference Service and Management
Chapter Eight Emergency and Safety
Chapter Nine Introduction to Exhibition Industry
Chapter Ten Choice of Venues for Exhibition
Chapter Eleven Exhibition Participation
Chapter Twelve Exhibitors and Show Managers
Chapter Thirteen Exhibition Marketing
Chapter Fourteen Preparation Work before an Exhibition
Chapter Fifteen Reception at the Exhibition Hall
Chapter Sixteen The Economic Benefits of Exhibitions
Chapter Seventeen Etiquette for Exhibitions andConventions
Answers
References
猜您喜欢



