书籍详情
高级商学英语

作者:桂国平 主编
出版社:清华大学出版社
出版时间:2011-05-01
ISBN:9787302250012
定价:¥29.00
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内容简介
《高级商学英语》由4个模块13章组成,每个模块中有3到4章,覆盖了大部分工商类专业硕士学位的知识领域,具体是:企业管理(运作管理、组织行为与人力资源、供应链与物流管理、市场营销与电子商务);财会、银行业与证券;国际贸易、对外直接投资(fdi)和项目管理;高级商务信函、专业商务合同和求职信。《高级商学英语》可作为工商管理硕士(mba)、会计专业硕士(mpacc)、物流工程硕士(mle)、项目管理硕士(pmp)和金融专业硕士、国际商务等专业硕士教育的专业英语教材或配套教材,可以为那些对专业英语要求比较高的本科教育单独使用,也可以作为国际企业各级专业人员商务英语培训的教材和商务英语爱好者自学使用。
作者简介
暂缺《高级商学英语》作者简介
目录
chapter 1 管理学理论
text a: a brief introduction to history of managementtheories
text b: functions of management
chapter 2 人力资源管理与组织行为
text a: sample human resources director job description
text b: top ten ways to retain your great employees
chapter 3 运营管理、供应链与物流管理
text a: operations management
text b: supply chains and logistics management
chapter 4 市场营销与电子商务
text a: marketing
text b: electronic commerce
chapter 5 公司理财
text a: statement of income and comparative statement ofincome
text b: balance sheets and statements of cash flows
chapter 6 现代银行业实务
text a: bank loans
text b: investment banks' dealing, broking and fee banking
chapter 7 证券投资
text a: approaches to securities analysis
text b: leading analyses of a firm's stock price
chapter 8 国际贸易
text a: some non-tariff barriers in international trade
text b: application for and issuing of a standby letter ofcredit
chapter 9 跨国公司的对外直接投资
text a: main types of foreign direct investment
text b: recent fdi trends: implications for investmentpolicy
chapter 10 项目管理
text a: project life cycle and management processes
text b: contractual options in the construction industry
chapter 11 商务信函
text a: letters of complaint, claim and adjustment
text b: collection letters serials
chapter 12 高级国际商务合同
text a: a contract for incorporation of a dumper-making sino-usjoint venture(first half)
text b: a contract for incorporation of a dumper-making sino-usjoint venture(second half)
chapter 13 精心制作你的?职信和简历
text a: how to elaborate your cover letter
text b: how to elaborate your resume(or cv)
英汉互译参考答案
text a: a brief introduction to history of managementtheories
text b: functions of management
chapter 2 人力资源管理与组织行为
text a: sample human resources director job description
text b: top ten ways to retain your great employees
chapter 3 运营管理、供应链与物流管理
text a: operations management
text b: supply chains and logistics management
chapter 4 市场营销与电子商务
text a: marketing
text b: electronic commerce
chapter 5 公司理财
text a: statement of income and comparative statement ofincome
text b: balance sheets and statements of cash flows
chapter 6 现代银行业实务
text a: bank loans
text b: investment banks' dealing, broking and fee banking
chapter 7 证券投资
text a: approaches to securities analysis
text b: leading analyses of a firm's stock price
chapter 8 国际贸易
text a: some non-tariff barriers in international trade
text b: application for and issuing of a standby letter ofcredit
chapter 9 跨国公司的对外直接投资
text a: main types of foreign direct investment
text b: recent fdi trends: implications for investmentpolicy
chapter 10 项目管理
text a: project life cycle and management processes
text b: contractual options in the construction industry
chapter 11 商务信函
text a: letters of complaint, claim and adjustment
text b: collection letters serials
chapter 12 高级国际商务合同
text a: a contract for incorporation of a dumper-making sino-usjoint venture(first half)
text b: a contract for incorporation of a dumper-making sino-usjoint venture(second half)
chapter 13 精心制作你的?职信和简历
text a: how to elaborate your cover letter
text b: how to elaborate your resume(or cv)
英汉互译参考答案
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