书籍详情
跨文化商务交际
作者:周小微,陈永丽 主编
出版社:北京对外经济贸易大学出版社有限责任公司
出版时间:2011-02-01
ISBN:9787811349214
定价:¥20.00
购买这本书可以去
内容简介
跨文化交际学,是一门新兴的交叉学科,涉及人类学、心理学、语言学、传播学、社会学等学科。从20世纪60年代开始,跨文化交际学快速发展,成为高校纷纷开设的热门课程。目前而言,为本科学生编写的跨文化交教材不少,但尚未有专门针对高职高专学生的。《跨文化商务交际》适用于高职高专层次商务英语和国际贸易专业的学生,可作为跨文化商务交际相关课程的教材。根据人才市场的变化,商务英语专业正在进行专业改造和课程体系的改革,使本专业人才培养方案不断优化,以适应市场的需要,这将进一步要求学生突出跨文化交际的应用能力这一特色。本教材以任务型的案例分析法为主,注重事实和学生的学习主动性、参与性、师生间的互动性,旨在增加商务类学生的跨文化意识,克服文化冲突,提高跨文化交际水平,从而增强国际商务竞争能力。《跨文化商务交际》通过一个个具体典型的商务案例及经典的跨文化事件分析讨论,加深学生对不同文化的认识,增加跨文化敏感性和实际交际能力,同时激活思维,培养学生发现和分析问题的能力,选择的案例注重典型性、实用性、趣味性和时代感,以应用能力为目的,对较深的理论概念不作深入的阐述,而是通过案例说明,紧密联系商务活动中的实际问题,突出应用能力的培养,案例来源于国内外近期出版的相关专著、教材、报刊杂志、网络等。
作者简介
暂缺《跨文化商务交际》作者简介
目录
Unit One Communication and InterculturalCommunication
Reading 1 Communication
Reading 2 Communication in a Global Village
Reading 3 Intercultural Communication
Unit Two Culture and Language
Reading 1 Culture
Reading 2 The Iceberg Model of Culture
Reading 3 Coping with Cultural Differences
Reading 4 Culture Shock--New York City to Rural France
Reading 5 Ctilture and Language---Language MirrorsValues
Reading 6 Translation and Culture
Unit Three Verbal Communication
Reading 1 The Meaning in Words
Reading 2 The Cultural Connotation of Chinese KinshipTerms
Reading 3 How to Manage Verbal Intercultural CommunicationEffectively
Unit Four Nonverbal Communication
?Reading 1 The Power of Nonverbal Communication
Reading 2 Body Language
Reading 3 How to Understand Monochronic and Polychr0nic Timeto Improve International Business Communications
Reading 4 How's Your Personal Distance--Watch ThisSpace
Unit Five Communication Style---High and Low Context
Reading 1 General Introduction to High-context and Low-contextCultures
Reading 2 High-low Context as a Communication Tool forUnderstanding Cultural Differences
Reading 3 Chinese Communication Style
Unit Six Cultural Dimension
Reading 1 Hofstede's Five Cultural Dimensions
Reading 2 The Drawbacks of Applying the Hofstede Model
Unit Seven Managing Intercultural Conflicts
Reading 1 Conflict
Reading 2 Culture and Conflict
Reading 3 Destructive vs. Constructive Conflict
Unit Eight Intercultural Negotiation
Reading 1 Cross-Cultural Negotiations
Reading 2 Japanese Negotiation Style
Reading 3 The 36 Chinese Strategies Applied toNegotiation
Unit Nine Intercultural Management
Reading 1 Intercultural Management
Reading 2 Intercultural Synergy in Mergers &Acquisitions
Reading 3 KFC and McDonald's a Model of BlendedCulture
Reading 4 The Art of Communication is the Language ofLeadership
Unit Ten Understanding East and West Cultures and TheirBehaviors
Reading 1 Japanese Culture
Reading 2 Key American Values
Reading 3 The Impact of Cultural Differences When EnteringChinese Market
Reading 4 Working with the French
Reading 5 India
Reading 1 Communication
Reading 2 Communication in a Global Village
Reading 3 Intercultural Communication
Unit Two Culture and Language
Reading 1 Culture
Reading 2 The Iceberg Model of Culture
Reading 3 Coping with Cultural Differences
Reading 4 Culture Shock--New York City to Rural France
Reading 5 Ctilture and Language---Language MirrorsValues
Reading 6 Translation and Culture
Unit Three Verbal Communication
Reading 1 The Meaning in Words
Reading 2 The Cultural Connotation of Chinese KinshipTerms
Reading 3 How to Manage Verbal Intercultural CommunicationEffectively
Unit Four Nonverbal Communication
?Reading 1 The Power of Nonverbal Communication
Reading 2 Body Language
Reading 3 How to Understand Monochronic and Polychr0nic Timeto Improve International Business Communications
Reading 4 How's Your Personal Distance--Watch ThisSpace
Unit Five Communication Style---High and Low Context
Reading 1 General Introduction to High-context and Low-contextCultures
Reading 2 High-low Context as a Communication Tool forUnderstanding Cultural Differences
Reading 3 Chinese Communication Style
Unit Six Cultural Dimension
Reading 1 Hofstede's Five Cultural Dimensions
Reading 2 The Drawbacks of Applying the Hofstede Model
Unit Seven Managing Intercultural Conflicts
Reading 1 Conflict
Reading 2 Culture and Conflict
Reading 3 Destructive vs. Constructive Conflict
Unit Eight Intercultural Negotiation
Reading 1 Cross-Cultural Negotiations
Reading 2 Japanese Negotiation Style
Reading 3 The 36 Chinese Strategies Applied toNegotiation
Unit Nine Intercultural Management
Reading 1 Intercultural Management
Reading 2 Intercultural Synergy in Mergers &Acquisitions
Reading 3 KFC and McDonald's a Model of BlendedCulture
Reading 4 The Art of Communication is the Language ofLeadership
Unit Ten Understanding East and West Cultures and TheirBehaviors
Reading 1 Japanese Culture
Reading 2 Key American Values
Reading 3 The Impact of Cultural Differences When EnteringChinese Market
Reading 4 Working with the French
Reading 5 India
猜您喜欢