书籍详情
外贸英语
作者：谌利华 主编
出版社：中国电力出版社
出版时间：2011-06-01
ISBN：9787512304123
定价：¥24.50
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内容简介
《外贸英语》为高等职业教育经济管理类专业规划教材。本书按照“任务驱动，项目导向”教学模式的要求，注重学习与实际工作的一致性，以真实工作过程为依据，整合、序化了相关理论、技能和实训等内容，将外贸工作分成了由浅入深、前后连贯的12个学习性工作任务和一个实训项目。本书编写体例包括导入、知识准备、技能训练、实训、语言库以及自我检测。本书任务设计灵活多样、不拘一格。合理又灵活的任务设计确保了以学生为中心的教学理念的实施。学生在完成任务的过程中，通过各种各样的语言活动，自主的发现式进行学习，实现“在做中学”。在此基础上，本书设置了实训项目，模拟整个外贸流程进行实际操作。《外贸英语》可作为高职高专院校国际贸易、外贸英语、商务英语、国际商务等专业的教材，也可作为各相关企业在岗人员、各种外贸培训班学员及外贸英语自学人员学习使用。
作者简介
暂缺《外贸英语》作者简介
目录
前言
Unit 1 Applying for A Trading Clerk Job
1.1 Getting ready for the job
1.2 Applying
1.3 Interviews
Unit 2 Meeting Foreign Businessmen
2.1 First contact
2.2 Receiving visitors
2.3 Welcoming dinner
2.4 Introducing your company
2.5 Entertaining
2.6 Bidding farewell
Unit 3 Establishing Business Relations
3.1 Channels for seeking new customers
3.2 The Guangzhou Fair
3.3 The structure of a letter for establishing businessrelations
Unit 4 Enquiry and Offer
4.1 Exchanging information
4.2 Making enquiry and offer
4.3 Counteroffer and acceptance
4.4 The writings for making inquiry and offer
Unit 5 Quality and quantity
5.1 Quality of commodities
5.2 Quality conflicts
5.3 Quantity of commodities
Unit 6 Price
6.1 Basic price components
6.2 Discount and commission
6.3 Bargaining
Unit 7 Payment
7.1 Instruments of payment
7.2 Letter of credit
7.3 Collection and remittance
Unit 8 Packing and Delivery
8.1 Packing of commodities and it's function
8.2 Packing types from the view of function
8.3 Marking of packing and delivery
8.4 Delivery ways of commodities
Unit 9 Contract
9.1 Business Contract
9.2 The Format of Typical Contract
9.3 Sales Contract
9.4 How to draft contracts
Unit 10 Insurance
10.1 Insurance and Its Types
10.2 Marine Insurance
10.3 History of insurance
10.4 Complexity of insurance policy
Unit 11 Commodity Inspection
11.1 Inspection of the quality, quantity and packing ofcommodities
11.2 Time and place of inspection
11.3 Inspection Institutions
11.4 Inspection Certificate
Unit 12 Dispute,Claims and Arbitration
12.1 Disputes, Claims and arbitration
12.2 Disputes
12.3 Lodging and settling a claim
12.4 Arbitration place, arbitration body and arbitrationrules
Unit 13 A Special Project
Appendix A
Appendix B
参考文献
Unit 1 Applying for A Trading Clerk Job
1.1 Getting ready for the job
1.2 Applying
1.3 Interviews
Unit 2 Meeting Foreign Businessmen
2.1 First contact
2.2 Receiving visitors
2.3 Welcoming dinner
2.4 Introducing your company
2.5 Entertaining
2.6 Bidding farewell
Unit 3 Establishing Business Relations
3.1 Channels for seeking new customers
3.2 The Guangzhou Fair
3.3 The structure of a letter for establishing businessrelations
Unit 4 Enquiry and Offer
4.1 Exchanging information
4.2 Making enquiry and offer
4.3 Counteroffer and acceptance
4.4 The writings for making inquiry and offer
Unit 5 Quality and quantity
5.1 Quality of commodities
5.2 Quality conflicts
5.3 Quantity of commodities
Unit 6 Price
6.1 Basic price components
6.2 Discount and commission
6.3 Bargaining
Unit 7 Payment
7.1 Instruments of payment
7.2 Letter of credit
7.3 Collection and remittance
Unit 8 Packing and Delivery
8.1 Packing of commodities and it's function
8.2 Packing types from the view of function
8.3 Marking of packing and delivery
8.4 Delivery ways of commodities
Unit 9 Contract
9.1 Business Contract
9.2 The Format of Typical Contract
9.3 Sales Contract
9.4 How to draft contracts
Unit 10 Insurance
10.1 Insurance and Its Types
10.2 Marine Insurance
10.3 History of insurance
10.4 Complexity of insurance policy
Unit 11 Commodity Inspection
11.1 Inspection of the quality, quantity and packing ofcommodities
11.2 Time and place of inspection
11.3 Inspection Institutions
11.4 Inspection Certificate
Unit 12 Dispute,Claims and Arbitration
12.1 Disputes, Claims and arbitration
12.2 Disputes
12.3 Lodging and settling a claim
12.4 Arbitration place, arbitration body and arbitrationrules
Unit 13 A Special Project
Appendix A
Appendix B
参考文献
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